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Atlanta, GA—Oct 21, 2004

Barco Digital Cinema captivates audience during open air Shark Tale movie premiere

arco Digital Cinema is pleased to announce its recent collaboration with DreamWorks Animation in the highly successful U.S. premiere of their new animated feature Shark Tale in New York City. The invitation-only, outdoor event, dubbed “Sharkspeare in the Park,” was held on Monday September 27, 2004 at the Delacorte Theater in New York City’s Central Park. For this event, Barco provided its Barco D-Cine Premiere DP 100 2K DLP Cinema™ technology projector. Among the 1,800 in attendance were many of the film’s all-star cast, including Will Smith, Robert De Niro, Angelina Jolie, Renee Zellweger and Martin Scorsese. The event was also attended by the film’s executive producer and co-founder of DreamWorks SKG, Jeffrey Katzenberg as well as all of the film’s filmmakers. Released on October 1st, the film has held the #1 spot on the boxoffice charts since its opening and has accumulated over $120 million in domestic boxoffice grosses to date.

The Barco projector was set-up outdoors for the NY premiere, projecting a brilliant 18,000 Cinema lumen image onto a 60’ x 33’ screen. Barco’s DP100 2K projector is based on the latest generation TI m25 DLP Cinema™ technology, offers 2048 x 1080 display resolution, 18,000 Cinema lumens light output, a minimum contrast ratio of 1700:1 and DLP Cinema™, CineBlack™, CinePallete™, CineCanvas™ and CineLink™ image control.

Less than two weeks ago, Barco provided two of its DP100 2K projectors for the movie’s successful Venice premiere in the city’s famous Piazza San Marco. For this event, the Barco projectors were arranged in a side-by-side configuration, allowing images from each projector to merge into a single, magnificent 36,000 Cinema lumen image. Approximately 6,000 people attended the Venice gala, which included appearances by Will Smith and Robert De Niro, in addition to many other members of Hollywood’s elite.

Avica Technology Corporation, a leading provider of technologies and services for Digital Cinema post-production, distribution and exhibition, utilized its Hollywood-approved FilmStore
technology to prepare the content for transport and delivery for both the NY and Venice screenings. Avica then deployed its FilmStore PlayerTM to manage and screen the movie, including subtitles, in the challenging outdoor environments at the Piazza San Marco and the DelaCorte Theater.

Barco’s revolutionary ACSAR2, a powerful, yet user-friendly scaler and router, was used before and after both screenings to display poster projection and show picture-in-picture video of guests as they arrived for the event. The processor is designed to convert any incoming signal to the DVI digital input of the D-Cine Premiere DP100 Digital Projector head.

Barco’s proprietary D-Cine Communicator software was also used during set-up and during the screenings to remotely control the projectors. The software offers the operator a comprehensive array of easy to access menu pages, providing full control of the D-Cine Premiere’s digital input, output and screen display via a combination of simple buttons and WYSIWYG displays. 

“We’re proud to have been asked to support DreamWorks with the digital presentations of yet another important production in two such prominent venues,” said Nicholas Clay, Avica’s Chairman and CEO. “Screening a premiere digitally in technologically difficult circumstances, such as the 45.9’ by 84.9’ outdoor screen and the dual projectors used in the Venice premiere, shows tremendous faith in the reliability of our system and the process of digital cinema overall.”

"We are very pleased to have played an important role in the world’s first two outdoor DLP Cinema™ display events, and we are especially pleased to have supported DreamWorks Animation, which continues to be an important industry partner in major motion picture releases such as ‘Shark Tale’ at the Venice Film Festival and in New York,” stated Scott Spector, Vice President, Barco Digital Cinema America.

Following 10 years of pioneering market development ‘Barco Digital Cinema’ is one of only three projector manufacturers to be awarded the license for Texas Instruments DLP CinemaTM display technology. Since its award in 2000, Barco Digital Cinema has developed the industry's widest range of projection solutions for digital cinema including its state-of-the-art 'D-Cine Premiere' 1.3k and 2k projectors, 'Communicator' software control and 'ACSAR' alternative content processors now installed in leading Post facilities and Digital Cinemas worldwide.
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Avica Technology Corporation : Avica is a leading provider of technologies and services for Digital Cinema post-production, distribution and exhibition. Avica's FilmStoreTM family of products handles content delivery and presentation for distribution networks; including encoding and encryption, packaging and distribution, security and all aspects of theatre management and screening. For additional information on Avica and its products visit Avica Technology Corporation Directory page
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