EC Solutions (America), Inc., a premier
provider of integrated solutions for the Connected Enterprise in North America,
firmly planted a stake in the ground at ShowEast 2004 today with the delivery of
NEC ADVASuite In-Theatre Advertising system. The comprehensive digital
advertising system includes ADVAStar projectors; ADVACor multiplex servers; and
ADVAShow screen servers. This announcement comes only a week after the NEC
Solutions America Media Solutions Division officially launched its STARUS
Multiplex-wide Digital Cinema solution.
“NEC is driving the digital technology revolution by establishing itself as the
single vendor of choice for a complete digital advertising and digital cinema
system,” commented Yuji Ichimura, vice president of corporate planning and
marketing, NEC Solutions America. “By marrying the expertise of cinema industry
veterans with the award-winning products and technologies of NEC, we have
created a foundation of unprecedented digital media solution offerings.”
Similar to its STARUS Digital Cinema solution, NEC’s ADVASuite In-Theatre
Advertising System consists of multiple hardware and software solutions that
address all facets of digital presentation for exhibitors. Boasting a 24/7
toll-free help line and a 3,000-strong network of experienced technicians across
the U.S., ADVASuite also includes comprehensive multi-level service packages and
content expertise to build national and regional advertising.
“NEC’s ADVASuite system enables exhibitors to maximize their revenue generating
potential by offering advertisers precise target marketing to their audiences,”
said Kurt Schwenk, director of media solutions, NEC Solutions America. “Being a
single resource for deploying in-theatre and in-lobby advertising, as well as
complete multiplex-wide digital cinema, simplifies the process for theatre
management.”
The ADVASuite In-Theatre Advertising system increases the revenue earning
potential of exhibitors through high quality pre-feature and in-lobby
advertising. Managing the NEC ADVASuite system is nearly worry-free. Exhibitors
can set the criteria for advertising content, while the ADVACor server with
CineCast software ensure that the advertising content follows the established
criteria to target messages to the appropriate audiences.
The ADVASuite In-Theatre Advertising system includes the following independent
technologies:
Robust ADVACor Multiplex Servers and ADVAShow Screen Servers
The easy to plug-and-play ADVACor Multiplex Server is a robust playout device
that utilizes CineCast software to automate advertising content for each screen
in a specific auditorium. ADVACor distributes content to the ADVAShow screen
server based on pre-selected demographic criteria. Equipped with 5.1 sound
capabilities, the ADVAShow Screen Server can play back material from any
standard advertising industry video source.
Adaptable CineCast Media Distribution Software
Designed in partnership with various theatrical exhibitors, CineCast’s
user-friendly and full-feature software delivers digital pre-feature content to
theatres. Best of all, the solutions are Web-enabled and are remote programmable
for monitoring and playback. This system allows theatre managers to ensure that
advertising content and pre-feature entertainment are precisely targeted to the
appropriate audiences.
Superb Clarity with ADVABeam Projectors and Displays
As part of the multiplex-wide ADVASuite In-Theatre Advertising system, NEC has
developed a line of ADVABeam projectors and displays. In addition to the superb
visuals of our projector line, NEC also offers a line of high quality plasma
displays and LCDs for in-lobby advertising. NEC offers industry-leading image
quality, connectivity over a range of products with brightness and contrast
improvements, lower power consumption and built-in matrixing for multi-screen
displays.
All of NEC Solutions America’s digital media offerings are currently on display
in Suite Q at the SHOWEAST 2004 Conference in Orlando, Fl.
