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# 1995 Gretag

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Orlando, Fl., ShowEast—Oct 25, 2004

NEC SOLUTIONS AMERICA LAUNCHES FULLY AUTOMATED ADVASUITE IN-THEATRE ADVERTISING SOLUTION

All-in-One Digital System Incorporates Award-Winning Technology for Simple Management and Lower Costs
EC Solutions (America), Inc., a premier provider of integrated solutions for the Connected Enterprise in North America, firmly planted a stake in the ground at ShowEast 2004 today with the delivery of NEC ADVASuite In-Theatre Advertising system. The comprehensive digital advertising system includes ADVAStar projectors; ADVACor multiplex servers; and ADVAShow screen servers. This announcement comes only a week after the NEC Solutions America Media Solutions Division officially launched its STARUS Multiplex-wide Digital Cinema solution.

“NEC is driving the digital technology revolution by establishing itself as the single vendor of choice for a complete digital advertising and digital cinema system,” commented Yuji Ichimura, vice president of corporate planning and marketing, NEC Solutions America. “By marrying the expertise of cinema industry veterans with the award-winning products and technologies of NEC, we have created a foundation of unprecedented digital media solution offerings.”

Similar to its STARUS Digital Cinema solution, NEC’s ADVASuite In-Theatre Advertising System consists of multiple hardware and software solutions that address all facets of digital presentation for exhibitors. Boasting a 24/7 toll-free help line and a 3,000-strong network of experienced technicians across the U.S., ADVASuite also includes comprehensive multi-level service packages and content expertise to build national and regional advertising.

“NEC’s ADVASuite system enables exhibitors to maximize their revenue generating potential by offering advertisers precise target marketing to their audiences,” said Kurt Schwenk, director of media solutions, NEC Solutions America. “Being a single resource for deploying in-theatre and in-lobby advertising, as well as complete multiplex-wide digital cinema, simplifies the process for theatre management.”

The ADVASuite In-Theatre Advertising system increases the revenue earning potential of exhibitors through high quality pre-feature and in-lobby advertising. Managing the NEC ADVASuite system is nearly worry-free. Exhibitors can set the criteria for advertising content, while the ADVACor server with CineCast software ensure that the advertising content follows the established criteria to target messages to the appropriate audiences.

The ADVASuite In-Theatre Advertising system includes the following independent technologies:

Robust ADVACor Multiplex Servers and ADVAShow Screen Servers
The easy to plug-and-play ADVACor Multiplex Server is a robust playout device that utilizes CineCast software to automate advertising content for each screen in a specific auditorium. ADVACor distributes content to the ADVAShow screen server based on pre-selected demographic criteria. Equipped with 5.1 sound capabilities, the ADVAShow Screen Server can play back material from any standard advertising industry video source.

Adaptable CineCast Media Distribution Software
Designed in partnership with various theatrical exhibitors, CineCast’s user-friendly and full-feature software delivers digital pre-feature content to theatres. Best of all, the solutions are Web-enabled and are remote programmable for monitoring and playback. This system allows theatre managers to ensure that advertising content and pre-feature entertainment are precisely targeted to the appropriate audiences.

Superb Clarity with ADVABeam Projectors and Displays
As part of the multiplex-wide ADVASuite In-Theatre Advertising system, NEC has developed a line of ADVABeam projectors and displays. In addition to the superb visuals of our projector line, NEC also offers a line of high quality plasma displays and LCDs for in-lobby advertising. NEC offers industry-leading image quality, connectivity over a range of products with brightness and contrast improvements, lower power consumption and built-in matrixing for multi-screen displays.

All of NEC Solutions America’s digital media offerings are currently on display in Suite Q at the SHOWEAST 2004 Conference in Orlando, Fl.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Emily Narkviroj 
Channel Marketing Manager 
Phone: 630-467-3288 
enarkviroj@necdisplay.com 


Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site About NEC Corporation: NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. NEC Corporation Directory page
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