The Reuben H. Fleet Science Center,
home to the world’s first, and San
Diego’s only, IMAX Dome Theater, is celebrating the
completion of its state-of-the-art renovation.
Featuring a unique 6.1 surround sound system designed by QSC, ShoWest
Booth #1509, plus ProTools HD 3 Accel playback, the audio system design may
presage a new era in theater sound systems.
Why Pro Tools for playback?
The Fleet Center
often runs six different films per day, requiring very different audio settings
for each performance. Program material
varies widely, from the Center’s primary focus on educational material to pure
entertainment IMAX presentations such as The Rolling Stones - At The Max,
Chronos, and Stomp Odyssey. With the new
design, levels and other settings can now be programmed well ahead of time,
ensuring both smoother operations and spontaneous elements including
announcements, inserts and customized for walk in/walk out music via
iTunes.
Two benefits of using the film
industry’s standard audio production system for automated playback are; a)
provide film mixers the ability to use the facility as a sort of ultimate real
time surround mix facility, and, b) allow composers and producers a more
efficient way to transfer tracks and stem mixes directly to the theater for
test screenings.
In the typically crazed, last
minute environment caused by a director’s need for music and soundtrack
changes, this theater-as-mix-stage capability removes an important level of
uncertainty for film producers.
Equally crucial to delivering an audience experience
unerringly faithful to the director’s vision is the 6.1 surround audio
delivered by the world class audio system designed by San Diego’s Michael Krewitsky of ProSound,
Inc., solely around QSC Audio components.
Interestingly, the “6” in this unique surround setup
has earned the nickname “The Voice of God”
refers to speakers placed at the very top of the dome. What drives it all? Four Basis Controllers (922az and 914lz),
commanding six DCA 1644 amplifiers and two DCA 3422 sub amplifiers that drive
six SC-424-8F 4-way Dual 15-inch full-range speakers and four SB-7218 dual
18-inch subwoofers. According to the
designer, the combination renders whisper-quiet to thunderous dynamics and
exceptionally accurate audio playback.
Barry Ferrell, QSC’s Senior
Director of Cinema Solutions, begins his explanation of the theater’s hallmark
level of accuracy with the reason why the company viewed the achievement as
mission-critical: “QSC Audio has long been the mainstay in movie theater power
amplification because of our reputation for reliability and, to some extent,
transparent sound. But some of our more
demanding customers have become increasingly unhappy with their older speaker
systems, because film producers have been raising the bar for what needs to be
reproduced accurately in theatrical releases.
That pushed us not just to enter the theater speaker market, but to do
so with a very high bar in mind.”
QSC Cinema Sales Director Francois
Godfrey adds another dimension of the dilemma his customers face: “Industry
observers point out that if theater owners don’t exceed the level of quality
people experience in their own home theaters, it’s a recipe for declining
theater attendance. Since there’s every
reason to believe the audio challenges from the film community won’t get any
easier, we saw establishing a clear lead in accurate reproduction as a
strategic necessity.”
Ferrell adds, “If you’re marketing
to owners competing on exceptional theater experiences, there’s really no point
offering prosaic ‘me too’ solutions.”
Continuing on the business need at
the core of QSC’s cinema speaker vision, Ferrell admits not every theater owner
now believes better-than-prosaic audio quality is a business necessity. “But there’s substantial agreement among
theater industry analysts that it’s just a matter of time before the combined
hammer of slimming margins and attendance declines force a change,” he asserts.
That forward leaning strategy, and
a reputation for exceptionally close working relationships with consultants,
gave QSC Audio the edge to provide the amplifier, processing, and speaker
solution for the “flagship dome of its type on Planet Earth,” states Michael
Krewitsky.
“QSC was the place to go because
the products, first of all, sounded the best, and they were the most responsive
company, as far as coming back and saying ‘yes, we’ll build you what you
want,’” John Young, A/V specialist for the Center.
Although there were significant
cost efficiencies in the purchase, John adds, “cost savings wasn’t the first
thing on our list. We wanted the best
thing we could possibly get. QSC Audio
has rock solid gear.”
The decision to go with QSC wasn’t
a spur of the moment choice for the renovation team. Over the course of two years, John and Mike
carefully compared audio systems and capability from every major player in the
industry.
Krewitsky explains, “This is
another reason why QSC got the job.
Because the company has really been focusing on the cinema speaker
business - speakers for actual movie theaters.
And these are a specialized version of their cinema line. This is theater stuff that’s adapted
especially for surround sound and IMAX.
QSC has been really pushing the envelope on this new technology.”
How did the job turn out for Pro
Sound, Inc? “We’ve become aware that
several people who have heard this newest IMAX have stated, it’s easily the
best sounding IMAX theater in the world… And the finished audio installation
cost the facility owners 15 percent less than some other IMAX theaters,”
Krewitsky concludes.
Audio
Equipment List:
The 6.1 surround system:
2 - Basis 922az controllers
2 - Basis 914lz controllers
6 - DCA 1644 amplifiers
2 - DCA 3422 sub amplifiers
6 - SC-424-8F 4-way dual 15-inch
full range speakers
4 - SB-7218 dual 18-inch subs
Pro Tools HD 3 Accel for Mac