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QSC Cinema is the global leader in signal processing, power amplifiers, and loudspeakers for all cinema applications. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

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San Diego, CA—Mar 13, 2010

QSC Audio and Prosound, Inc. Team Up for the Ultimate IMAX Upgrade

The Reuben H. Fleet Science Center, home to the world’s first, and San Diego’s only, IMAX Dome Theater, is celebrating the completion of its state-of-the-art renovation.  

Featuring a unique 6.1 surround sound system designed by QSC, ShoWest Booth #1509, plus ProTools HD 3 Accel playback, the audio system design may presage a new era in theater sound systems.  Why Pro Tools for playback?
 
The Fleet Center often runs six different films per day, requiring very different audio settings for each performance.  Program material varies widely, from the Center’s primary focus on educational material to pure entertainment IMAX presentations such as The Rolling Stones - At The Max, Chronos, and Stomp Odyssey.  With the new design, levels and other settings can now be programmed well ahead of time, ensuring both smoother operations and spontaneous elements including announcements, inserts and customized for walk in/walk out music via iTunes. 
 
Two benefits of using the film industry’s standard audio production system for automated playback are; a) provide film mixers the ability to use the facility as a sort of ultimate real time surround mix facility, and, b) allow composers and producers a more efficient way to transfer tracks and stem mixes directly to the theater for test screenings. 
 
In the typically crazed, last minute environment caused by a director’s need for music and soundtrack changes, this theater-as-mix-stage capability removes an important level of uncertainty for film producers.
 
Equally crucial to delivering an audience experience unerringly faithful to the director’s vision is the 6.1 surround audio delivered by the world class audio system designed by San Diego’s Michael Krewitsky of ProSound, Inc., solely around QSC Audio components. 
 
Interestingly, the “6” in this unique surround setup has earned the nickname “The Voice of God”  refers to speakers placed at the very top of the dome.  What drives it all?  Four Basis Controllers (922az and 914lz), commanding six DCA 1644 amplifiers and two DCA 3422 sub amplifiers that drive six SC-424-8F 4-way Dual 15-inch full-range speakers and four SB-7218 dual 18-inch subwoofers.  According to the designer, the combination renders whisper-quiet to thunderous dynamics and exceptionally accurate audio playback.
 
Barry Ferrell, QSC’s Senior Director of Cinema Solutions, begins his explanation of the theater’s hallmark level of accuracy with the reason why the company viewed the achievement as mission-critical: “QSC Audio has long been the mainstay in movie theater power amplification because of our reputation for reliability and, to some extent, transparent sound.  But some of our more demanding customers have become increasingly unhappy with their older speaker systems, because film producers have been raising the bar for what needs to be reproduced accurately in theatrical releases.  That pushed us not just to enter the theater speaker market, but to do so with a very high bar in mind.”
 
QSC Cinema Sales Director Francois Godfrey adds another dimension of the dilemma his customers face: “Industry observers point out that if theater owners don’t exceed the level of quality people experience in their own home theaters, it’s a recipe for declining theater attendance.  Since there’s every reason to believe the audio challenges from the film community won’t get any easier, we saw establishing a clear lead in accurate reproduction as a strategic necessity.”
 
Ferrell adds, “If you’re marketing to owners competing on exceptional theater experiences, there’s really no point offering prosaic ‘me too’ solutions.”
 
Continuing on the business need at the core of QSC’s cinema speaker vision, Ferrell admits not every theater owner now believes better-than-prosaic audio quality is a business necessity.  “But there’s substantial agreement among theater industry analysts that it’s just a matter of time before the combined hammer of slimming margins and attendance declines force a change,” he asserts.
 
That forward leaning strategy, and a reputation for exceptionally close working relationships with consultants, gave QSC Audio the edge to provide the amplifier, processing, and speaker solution for the “flagship dome of its type on Planet Earth,” states Michael Krewitsky.
 
“QSC was the place to go because the products, first of all, sounded the best, and they were the most responsive company, as far as coming back and saying ‘yes, we’ll build you what you want,’” John Young, A/V specialist for the Center. 
 
Although there were significant cost efficiencies in the purchase, John adds, “cost savings wasn’t the first thing on our list.  We wanted the best thing we could possibly get.  QSC Audio has rock solid gear.”
 
The decision to go with QSC wasn’t a spur of the moment choice for the renovation team.  Over the course of two years, John and Mike carefully compared audio systems and capability from every major player in the industry.
 
Krewitsky explains, “This is another reason why QSC got the job.  Because the company has really been focusing on the cinema speaker business - speakers for actual movie theaters.  And these are a specialized version of their cinema line.  This is theater stuff that’s adapted especially for surround sound and IMAX.  QSC has been really pushing the envelope on this new technology.”
 
How did the job turn out for Pro Sound, Inc?  “We’ve become aware that several people who have heard this newest IMAX have stated, it’s easily the best sounding IMAX theater in the world… And the finished audio installation cost the facility owners 15 percent less than some other IMAX theaters,” Krewitsky concludes. 
 
Audio Equipment List:
The 6.1 surround system:
2 - Basis 922az controllers
2 - Basis 914lz controllers
6 - DCA 1644 amplifiers
2 - DCA 3422 sub amplifiers
6 - SC-424-8F 4-way dual 15-inch full range speakers
4 - SB-7218 dual 18-inch subs
Pro Tools HD 3 Accel for Mac 


QSC Contacts:
Megan Strom | Marketing Specialist
email: megan.strom@qsc.com

Danny Pickett, 
Director, Global Cinema Sales
danny.pickett@qsc.com

Mark Mayfield, 
Director, Global Cinema Marketing 

Logo: QSC, LLC
About QSC, LLC:
Founded over five decades ago, QSC is a globally-recognized leader in the design, engineering and manufacture of award-winning high-performance loudspeakers, digital mixers, power amplifiers, audio processors, digital cinema solutions, and the Q-SYS™ software-based audio, video and control platform. Offering reliable, scalable and flexible solutions for professional installed, portable, production, corporate and cinema applications, QSC puts customers first with its highly-acclaimed sales, service, and support networks worldwide.
QSC, LLC Directory page QSC, LLC Web Site

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More QSC News:
Jul 11, 2019 QSC Enhances Cinema Automation with New Q-SYS Plugin
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QSC announces a plugin for the Q-SYS Ecosystem that allows users to discover and control any JNIOR models 410, 412, or 414 automation controller, manufactured by INTEG Process Group, Inc.

Jun 17, 2019 QSC Releases DPM Manager™ Software 3.0
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QSC announces the addition of DPM Director as part of the latest release of DPM Manager™ Software 3.0. The iPhone application, available first with an Android version to follow, allows technicians to control and monitor with ease. Further enhancements to the software include improved workflow and new Intrinsic Correction settings.

May 23, 2019 QSC Opens its New SAARC Headquarters in Bengaluru, India
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QSC today celebrates the inauguration of its new SAARC headquarters in Bengaluru, India. The new office is 9,270 sq. ft. and serves as a business development, management and support hub for QSC Systems, Live Sound and Cinema businesses in the region. It also serves as a dedicated training and demonstration area and includes a 13,760 sq. ft. terrace space for customer events.

Apr 30, 2019 QSC Brings ‘Avengers: Endgame’ to Life for World Premiere in Los Angeles
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QSC is proud to announce it provided sound for the spectacular world premiere of the Avengers: Endgame on April 22 at the Los Angeles Convention Center. Premiere guests enjoyed a stunning presentation of film in DolbyVision and ATMOS using QSC loudspeakers, amplifiers, and signal processing featuring Q-SYS in a custom-built movie theater.

Mar 27, 2019 QSC Expands the Q-SYS Ecosystem for Cinema Applications
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QSC announces additions to the Q-SYS Ecosystem, including new DPA-Q Series network power amplifiers, Q-SYS NS Series network switches, and the Q-SYS NV Series network video endpoint.

Jan 14, 2019 Industry Veteran Ulf Qvicklund joins QSC as Cinema Sales Manager, EMEA
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QSC, LLC, a leading global manufacturer of cinema solutions, is pleased to announce the appointment of Ulf Qvicklund to Cinema Sales Manager, EMEA.

Dec 10, 2018 Rod Archer Joins QSC as Product Manager, Cinema
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QSC, LLC, a leading global manufacturer of cinema solutions, is pleased to announce that Rod Archer has joined the QSC Cinema team as Product Manager. In his new role, Rod will be primarily responsible for product strategy and execution for Q-SYS for Cinema, Cinema Media Server, Control and Accessibility Product categories.

Dec 6, 2018 QSC Introduces New Surround Loudspeakers for Cinema
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QSC announces the SR-800 and SR-1000 surround loudspeakers, designed as a cost-effective solution for use in typical small-to-medium sized 5.1/7.1 cinemas. The SR-800 and SR-1000 surround loudspeakers deliver high-quality sound performance and product features at a new, economical price point.

Nov 27, 2018 QSC Announces First QSC Certified Multiplex
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QSC is proud to announce the first “QSC Certified” multiplex, Alamo Drafthouse Raleigh. QSC Certified Theatres are equipped with complete sound systems from QSC, and meet a set of technical guidelines for equipment, projection, acoustics, and room design, to ensure an outstanding movie-going experience.

Oct 18, 2018 New Q-SYS Networking Solutions Now Available from QSC
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QSC introduces new Q-SYS Networking Solutions, including Q-SYS NS Series network switches and additional networking resources to help cinema technicians simplify installation and increase profitability of Q-SYS-based networked audio, video and control (AV&C) systems.

Oct 11, 2018 The Vancouver International Film Festival Premieres with QSC Accessibility Solutions
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Founded in 1982, The Greater Vancouver International Film Festival Society is a not-for-profit cultural organization that operates the internationally acclaimed Vancouver International Film Festival (VIFF) and year-round programming of the Vancity Theatre at the Vancouver International Film Centre. VIFF is among the five largest film festivals in North America, screening films from more than 70 countries on nine screens.

May 23, 2018 Aravind Yarlagadda Named QSC Chief Technology Officer and Executive Vice President, Product Development
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QSC is pleased to announce the appointment of Aravind Yarlagadda as Chief Technology Officer and Executive Vice President, Product Development. In this newly created role, Aravind will oversee all aspects of product development for QSC.

Apr 25, 2018 QSC & Adaptive Technologies Group Tackle Big Room Immersive Sound at CinemaCon
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QSC, a leading global manufacturer of cinema solutions, and Adaptive Technologies group, a provider of professional installed audio and video solutions, teamed up as part of the effort to temporarily convert the Colosseum at Caesars Palace into one of the largest cinemas equipped with Dolby Atmos immersive sound.

Apr 20, 2018 QSC Announces New Products at CinemaCon 2018
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QSC, a leading global manufacturer of cinema solutions, is pleased to announce the addition of seven new products to the most comprehensive line of cinema products in the industry. New products include additions to the Media Server, Test and Measurement, Loudspeaker, and Digital Cinema Monitor categories.

Apr 20, 2018 QSC Announces Q-SYS™ Ready CMS-5000 Cinema Media Server
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QSC,  a leading global manufacturer, expands its comprehensive catalog of cinema solutions by introducing the next-generation cinema media server, the innovative CMS-5000.

Apr 5, 2018 Jay Wyatt Joins QSC as Sales Engineer
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QSC, LLC, a leading global manufacturer of cinema solutions, is pleased to announce that Jay Wyatt has joined the QSC Cinema team as Sales Engineer.  In his new role, Jay will be primarily responsible for pre-sales technical support, product training, and cinema system design consulting.

Jan 16, 2018 QSC Unveils New Flyable Subwoofers for Cinema
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QSC, LLC, a leading global manufacturer of cinema solutions, introduces the SB-118F and SB-218F new flyable subwoofers designed for low frequency enhancement in Cinema applications. The subwoofers feature integrated handles and eight built-in mounting points making them ideal for safe and easy suspension from ceilings or walls.

Oct 23, 2017 New Q-SYS™ for Cinema interface from QSC
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QSC, LLC announces the new DCIO (Digital Cinema Input/Output) for their popular Q-SYS network and control platform for cinema. The DCIO provides a simple and cost-effective way to route inputs from the projector IMB and alternate content sources to a Q-SYS Core over Q-LAN, QSC’s network technology.

Aug 29, 2017 QSC Wins Third Consecutive Cinema Manufacturer of the Year Award
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For the third year in a row, QSC Cinema was honored with the prestigious “Teddy” Award, an annual award voted by dealer members of the International Cinema Technology Association (ICTA).  The award recognizes the ICTA Manufacturer who best exemplifies the progressive principles of product development, and provides the dealers with service and up-to-date technical and sales information, while supporting the status of their product without qualification.  The Teddy Award was presented to QSC at the recent annual ICTA Convention in Berlin, Germany.

Jun 15, 2017 Unique Digital’s RosettaBridge TMS Supports QSC CMS-2200
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RosettaBridge, the popular TMS from Unique Digital, now includes full integration with the QSC CMS-2200 Media Server.  RosettaBridge TMS is a full featured TMS with an unrivalled suite of tools to manage film, advertising, and trailer content within each site through an intuitive and easy to use interface.
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