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LOS ANGELES—Mar 30, 2010
RealD Delivers Approximately 64% of Opening Weekend 3D Domestic Gross for Dreamworks Animations How to Train Your Dragon
The RealD 3D cinema platform brought in approximately $18.7 million of the total domestic box office for DreamWorks Animations How to Train Your Dragon, which earned an estimated $43.7 million during its opening weekend. The RealD box office total accounted for over 64% of the weekends total domestic receipts across all 3D formats.
How to Train Your Dragon can be seen at these RealD 3D theatres nationwide:www.reald.com/theatrelocator.
DreamWorks Animations How to Train Your Dragon is set in the mythical world of burly Vikings and wild dragons. Based on the book by Cressida Cowell, the action comedy tells the story of Hiccup, a Viking teenager who doesn't exactly fit in with his tribe's longstanding tradition of heroic dragon slayers. Hiccup's world is turned upside down when he encounters a dragon that challenges him and his fellow Vikings to see the world from an entirely different point of view.
How to Train Your Dragon stars Jay Baruchel, Gerard Butler, Craig Ferguson, America Ferrera, Jonah Hill, Christopher Mintz-Plasse, TJ Miller and Kristen Wiig. The film is produced by Bonnie Arnold and directed by Chris Sanders and Dean DeBlois. It is being distributed by Paramount Pictures. This film is rated PG.
RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan.
RealD Directory page
About DreamWorks Animation:
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the 100 Best Companies to Work For by FORTUNE® Magazine for two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animations feature films are now being produced in 3D. The Company has theatrically released a total of 18 animated feature films, including the franchise properties, Shrek, Madagascar and Kung Fu Panda. DreamWorks Animations three feature film releases in 2010 are How to Train Your Dragon, Shrek Forever After and Megamind.
DreamWorks Animation Directory page
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