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# 1935 Scophony

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Basingstoke—Apr 29, 2010

Europe’s First All Digital, All 3D Multiplex Cinema Opens in Carmarthen

Sony Professional, RealD and Apollo Cinemas take 3D to a new level with the creation of Europe’s first fully digital 3D multiplex
The 3D revolution is here to stay and British cinema-goers are in for the experience of a lifetime at Europe’s first all 3D multiplex. Apollo Cinemas, the cinema chain revolutionising the movie-going experience in the UK, has today announced the opening of the first fully digital, all 3D multiplex in Europe. 

Working in conjunction with RealD, Apollo are opening one of the most technologically advanced cinemas in Europe. Apollo’s new multiplex will be home to six digital cinema screens, each of which will be equipped to display stunning 3D.
 
Opening on the 30th April 2010 at St. Catherine’s Walk, Carmarthen, Wales, Apollo’s site is the next step of cinema experience as we know it, bringing the thrill of 3D to Carmarthenshire for the very first time and creating a world-class digital cinema for its guests. In addition to six Sony 4K Digital screens displaying RealD 3D, the new multiplex will also have a fully licensed bar, Costa Coffee and Haagen Dazs Ice Cream concession.
 
Rob Arthur, Managing Director at Apollo Cinemas explained: “3D has fascinated and captivated audiences everywhere since the 1950’s and the creation of this all digital, all 3D multiplex will now take 3D to a new and even more exciting level. Viewers will enjoy a totally immersive and intense cinema experience, such as they’ve never seen or felt before.”
 
Wanting to be at the forefront of innovation and to provide viewers with the best experience possible  was behind Apollo Cinemas‘ choice to switch to Digital with Sony Digital Cinema state-of-the-art 4K projection. Apollo’s Carmarthen multiplex will be the ninth of Apollo’s fourteen sites across the UK to introduce high quality digital projection and follows great successes in Redditch, Altrincham and Fareham.
 
Arthur continued: “Through partnerships with Sony Professional and RealD, we’ve invested a great deal in creating an innovative entertainment environment across all of our cinemas and are extremely proud to have created the most pioneering, ground-breaking digital cinema experience in Europe. Our partnerships with Sony Professional and RealD allow Apollo to offer the ultimate digital cinema experience to all our visitors. Sony is the only manufacturer in the UK that offers 4K digital cinema technology and through working together with Sony and RealD we are able to deliver 3D on 4K, which truly delivers the best and most immersive 3D experience to our existing and future customers.”
 
Oliver Pasch, Head of Digital Cinema at Sony Professional commented: “The launch of this landmark new multiplex puts Apollo firmly at the forefront of innovation within the cinema industry. By transforming the traditional role of cinema into something far more exciting, Apollo is bringing a new entertainment experience to the local community. This project was built on the idea of bringing something new and innovative to this industry and we are very proud to be working with Apollo on this.” 
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Apollo Cinemas:
Apollo Cinemas Ltd is the UK's largest independent chain, serving over 2.6 million customers each year. It is currently the UK's 6th largest cinema operator (by number of screens), with 83 screens across 14 cinema locations, with a further 32 screens and three cinemas in development. It also boasts ten per cent of the UK’s 3D screens, as well as the West End’s only all-3D, all-digital multiplex, in its London Piccadilly location. By mid-summer, 2011, all its screens will be fully equipped with category-leading Sony 4K digital projectors, RealD 3D and Arqiva satellites offering the pinnacle of screen technology to present the latest cinema releases, live events and alternative content in the highest possible quality.
Apollo Cinemas Directory page About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page
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