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# 1995 Gretag

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Chicago—May 26, 2010

NEC Display Solutions and Southern Theatres Help Revitalize New Orleans Theaters with Digital Cinema Projectors

Ballantyne Strong Provides Projectors and Installation as NEC’s Master Reseller
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today that Southern Theatres, LLC, has selected digital cinema projectors from NEC for the newly renovated and redesigned Theatres at Canal Place in New Orleans. 

The move by Southern Theatres extends its current relationship with NEC and Master Reseller Ballantyne Strong, Inc. (NYSE Amex: BTN), and positions this leading exhibitor to capitalize on the growing list of upcoming 3D Hollywood blockbusters.

Seeking to resurrect The Theatres at Canal Place, Southern Theatres outfitted five all-digital auditoriums with over-sized, reclining leather seats, shared swivel-tables and drink holders in a stadium-seating configuration with reserved seating. The new amenities include an upscale café and premium bar in the foyer, and a call button for in-theater food and beverage table service. NEC large-screen LCD displays give the concession areas added appeal and menu flexibility. The grand opening of the complex is at 10 p.m. today, just before the 12:01 a.m. premiere of the new “Sex and The City 2” movie.

“It is an honor to continue our work with George Solomon of Southern Theatres,” said Pierre Richer, President and C.O.O. of NEC Display Solutions. “New Orleans is being restored one project at a time, and we are very privileged to play a small role.”

Ballantyne Strong, a master reseller for the exhibitor segment of NEC’s business, is providing the hardware and installation services for the theaters. For this project, NEC NC2000 projectors were selected, which are 3D capable with advanced security features for digital content protection. The NC2000 also includes sophisticated technology for venting and cooling. 

“Ballantyne Strong is grateful to have a role in revitalizing New Orleans, and this major upgrade transforms The Theatres at Canal Place into a top entertainment destination,” said John Wilmers, President and CEO, Ballantyne Strong. “Our innovative solution of mounting the projectors in soundproof ceiling enclosures also provides more room for movie patrons to enjoy the ambience of the buildings.”

“Investing in this community means a lot to us, and the superb design of the facility continues Southern’s tradition of delivering the best movie-going experience possible,” said Solomon, President of Southern Theatres. “NEC and Ballantyne Strong are great partners, and they understand our mission of rebuilding the area to include simple luxuries people have missed since 2005.”

Solomon has been in the theater business with his family for more than 50 years and launched Southern Theatres, LLC, to develop and operate state-of-the-art, multiplex stadium-seating movie theaters.

The NEC Digital Cinema Projector Series models meet DCI (Digital Cinema Initiatives) requirements, so exhibitors are prepared to capitalize on current opportunities as well as position themselves for future growth. 
Ballantyne Strong Inc. Contacts:
Mary Carstens
Chief Financial Officer             
(402) 453-4444

JCIR
Robert Rinderman, Norberto Aja
(212) 835-8500 or btn@jcir.com
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Emily Narkviroj 
Channel Marketing Manager 
Phone: 630-467-3288 
enarkviroj@necdisplay.com 


Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page Ballantyne Strong Inc. Web Site About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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