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SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.

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Chicago—May 26, 2010

NEC Display Solutions and Southern Theatres Help Revitalize New Orleans Theaters with Digital Cinema Projectors

Ballantyne Strong Provides Projectors and Installation as NEC’s Master Reseller
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today that Southern Theatres, LLC, has selected digital cinema projectors from NEC for the newly renovated and redesigned Theatres at Canal Place in New Orleans. 

The move by Southern Theatres extends its current relationship with NEC and Master Reseller Ballantyne Strong, Inc. (NYSE Amex: BTN), and positions this leading exhibitor to capitalize on the growing list of upcoming 3D Hollywood blockbusters.

Seeking to resurrect The Theatres at Canal Place, Southern Theatres outfitted five all-digital auditoriums with over-sized, reclining leather seats, shared swivel-tables and drink holders in a stadium-seating configuration with reserved seating. The new amenities include an upscale café and premium bar in the foyer, and a call button for in-theater food and beverage table service. NEC large-screen LCD displays give the concession areas added appeal and menu flexibility. The grand opening of the complex is at 10 p.m. today, just before the 12:01 a.m. premiere of the new “Sex and The City 2” movie.

“It is an honor to continue our work with George Solomon of Southern Theatres,” said Pierre Richer, President and C.O.O. of NEC Display Solutions. “New Orleans is being restored one project at a time, and we are very privileged to play a small role.”

Ballantyne Strong, a master reseller for the exhibitor segment of NEC’s business, is providing the hardware and installation services for the theaters. For this project, NEC NC2000 projectors were selected, which are 3D capable with advanced security features for digital content protection. The NC2000 also includes sophisticated technology for venting and cooling. 

“Ballantyne Strong is grateful to have a role in revitalizing New Orleans, and this major upgrade transforms The Theatres at Canal Place into a top entertainment destination,” said John Wilmers, President and CEO, Ballantyne Strong. “Our innovative solution of mounting the projectors in soundproof ceiling enclosures also provides more room for movie patrons to enjoy the ambience of the buildings.”

“Investing in this community means a lot to us, and the superb design of the facility continues Southern’s tradition of delivering the best movie-going experience possible,” said Solomon, President of Southern Theatres. “NEC and Ballantyne Strong are great partners, and they understand our mission of rebuilding the area to include simple luxuries people have missed since 2005.”

Solomon has been in the theater business with his family for more than 50 years and launched Southern Theatres, LLC, to develop and operate state-of-the-art, multiplex stadium-seating movie theaters.

The NEC Digital Cinema Projector Series models meet DCI (Digital Cinema Initiatives) requirements, so exhibitors are prepared to capitalize on current opportunities as well as position themselves for future growth. 


Sharp NEC Display Solutions, Ltd. Contacts:
North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Jeff Kaplan
NEC Digital Cinema
Phone:214-632-8089
jkaplan@necdisplay.com

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309
dmoore@necdisplay.com

Public Relations: Kathy Errera
Digital Marketing Specialist
Phone:630-467-4367
kerrera@necdisplay.com

EMEA & CIS
NEC Display Solutions Europe Gmbh 
https://www.nec-display-solutions.com/p/dc/en/home.xhtml

NEC Digital Cinema:

Alain Chamaillard: Head of Cinema EMEA & CIS  
Email: alain.chamaillard@nec-displays.com
 
Sales:
Mark Kendall : Senior Sales Manager 
Email: Mark.Kendall@emea.nec.com
Jens Kayser : Sales Manager 
Email : Jens.Kayser@NEC-displays.com

Public Relations:
Ann Kjellser, PR Manager EMEA // Email: Ann.Kjellser@emea.nec.com

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
*9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Information Systems (Shanghai),Ltd.
http://is.nec.cn/
Phone: +86-10-5918-1111

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 2 131632
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
TAIWAN WESTERN EQUIOMENT Co. Limited
Phone : +886-2-2370-6302
https://www.west-tw.com/
WESTREX HONG KONG LIMITED
Phone : +886-2-2370-6302
https://www.strong-tw.com/

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Qube Cinema Technologies Private Limited
Phone: +91 (44) 4204-1505
https://www.qubecinema.com/

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 

Logo: Sharp NEC Display Solutions, Ltd.
About Sharp NEC Display Solutions, Ltd.: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, Sharp NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of Sharp NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. Sharp NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. Sharp NEC Display Solutions, Ltd. Directory page Sharp NEC Display Solutions, Ltd. Web Site
About Ballantyne Strong Inc.: Ballantyne Strong, Inc. (www.ballantynestrong.com) is a diversified holding company with operations and investments across a broad range of industries. The Company’s Strong Entertainment segment includes the largest premium screen supplier in the U.S. and also provides technical support services and other related products and services to the cinema exhibition industry, theme parks and other entertainment-related markets. Ballantyne Strong holds a $13 million preferred investment along with Google Ventures in privately held Firefly Systems, Inc., which is rolling out a digital mobile advertising network on rideshare and taxi fleets. Finally, the Company holds a 30% ownership position in GreenFirst Forest Products Inc. (TSX: GFP) which has recently completed an investment in a sawmill and related assets and a 21% ownership position in FG Financial Group, Inc. (Nasdaq: FGF) which is a reinsurance and investment management holding company focused on opportunistic collateralized and loss capped reinsurance, while allocating capital to SPAC and SPAC sponsor-related businesses. Ballantyne Strong Inc. Directory page

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