Cinema Technology Sep. 25, 2021
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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  



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Kortrijk, Belgium—Aug 24, 2021

Cinionic and Ballantyne Strong Expand Cinema Service and Support Capabilities

Preferential relationship enables increased support for the leading cinema solutions
Cinionic, the world’s leading provider of laser cinema solutions, announces a preferred commercial relationship with Ballantyne Strong, Inc. (NYSE American: BTN, “Ballantyne Strong”) to strengthen its cinema service and solution capabilities in the US and Canada. The relationship with Ballantyne Strong’s operating subsidiaries, Strong Technical Services, Inc. (“STS”) and Strong/MDI Screen Systems, Inc. (“Strong/MDI”), continues a long history of collaboration between the companies, reinforcing their joint commitment to deliver laser-powered cinema experiences.
 
As part of the relationship, more than 40 STS technicians will join Cinionic’s trusted cinema service network looking after exhibitors across North America. Leveraging a legacy of cooperation between the companies, the bolstered cinema service operations provide reliable care for cinemas as moviegoers continue to return to the big screen. The STS field team will receive customized training as an install and servicing partner for all Cinionic’s experience-enhancing cinema solutions, from boutique environments to giant screens.  
 
“Today, more than ever, we need to be ready to support one another as an industry,” said Wim Buyens, CEO of Cinionic. “Cinionic is committed to delivering peace of mind for exhibitors. With Ballantyne Strong’s team of experts and our shared mission to power a bright future for cinema, we continue to serve the exhibition community today and tomorrow.”

We are pleased to have this opportunity to expand our collaboration with Cinionic, to continue providing the industry with a premium cinema experience,” added Mark Roberson, Chief Executive Officer of Ballantyne Strong. “The relationship enhances our ability to service our valued customers and strengthens our global reach.”
 
Cinionic and Ballantyne Strong will continue to collaborate on new opportunities that leverage Cinionic’s laser-powered solution portfolio - enriching the installation and service capabilities for mutual customers. 
 
“The agreement between Cinionic, STS, and Strong/MDI solidifies an already robust working relationship between industry leaders as we both seek to provide our cinema clients with the best possible solutions to enhance their customer moviegoing experience,” commented Ray Boegner, President of Strong Entertainment. “The combined efforts of our companies will benefit existing and future customers of both companies as the industry moves forward.”

About Cinionic  

Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.    

With more than 95,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.    

Cinionic has offices in Belgium, United States, Mexico, Australia, and Hong Kong.  Visit www.cinionic.com and follow us on TwitterLinkedInFacebook  or YouTube for more information.   

About Ballantyne Strong, Inc., Strong Technical Services, Inc. and Strong/MDI Screen Systems, Inc.
Ballantyne Strong, Inc. is a diversified holding company with operations and investments across a broad range of industries. The Company’s Strong Entertainment business unit includes Strong/MDI Screen Systems (www.
strongmdi.com), the leading premium screen and projection coatings supplier in the world and Strong Technical Services (www.strong-tech.com), which provides comprehensive managed service offerings with 24/7/365 support nationwide to ensure solution uptime and availability. Ballantyne Strong also holds stakes in GreenFirst Forest Products Inc., Firefly, Inc, and FG Financial Group, Inc.

This press release includes forward-looking statements, such as Ballantyne Strong’s expectations regarding future sales, which involve a number of risks and uncertainties, including but not limited to those discussed in the “Risk Factors” section contained in Item 1A in Ballantyne Strong’s Annual Report on Form 10-K for the year ended December 31, 2020, filed with the Securities and Exchange Commission (SEC) on March 10, 2021, as supplemented by the Company’s Amendment No. 1 on Form 10-K/A filed with the SEC on April 28, 2021, Ballantyne Strong’s subsequent filings with the SEC, and the risks and uncertainties that the COVID-19 pandemic has already had, and may continue to have, on Ballantyne Strong’s business and financial condition. Except where required by law, the Ballantyne Strong assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements. 

 



Strong Entertainment Contacts:

Cinionic Contacts:
Press and Industry Relations

Jordan Garofalo
A: Beneluxpark 21, 8500 Kortrijk, Belgium
E: press@cinionic.com
W: www.cinionic.com

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Logo: Strong Entertainment
About Strong Entertainment: Strong Entertainment, a segment of Ballantyne Strong, Inc., consists of Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States, along with Strong/MDI Screen Systems Inc. one of the leading cinema screen manufacturers in the world. Strong/MDI produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally. Strong Entertainment Directory page Strong Entertainment Web Site
Logo: Cinionic
About Cinionic: Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.   
 
With more than 95,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.   

Visit  www.cinionic.com  and follow us on  Twitter LinkedIn Facebook, YouTube for more information.
Cinionic Directory page Cinionic Web Site
About STRONG Technical Services, Inc.:
STRONG Technical Services, Inc. (www.strong-tech.com), a Ballantyne Strong, Inc. company, is an equipment sales, engineering, and service provider located in Omaha, NE. The company, with its nationwide service and engineering team, designs, integrates, and installs technology solutions for a broad range of applications including audio, projection, and signage applications with comprehensive managed service offerings to ensure solution uptime and availability.

STRONG Technical Services, Inc. Directory page
Strong/MDI Screen Systems Web Site
About Strong/MDI Screen Systems: Strong/MDI Screen Systems, a Ballantyne Strong Inc. company, is a projection screen manufacturer located in Joliette, Canada. It manufactures 2D and 3D screens, specialty screens, motorized screen systems, custom structures and masking motors for clients worldwide. Strong/MDI Screen Systems is also known for the development of highly sophisticated coatings for projection surfaces.   

Strong/MDI Screen Systems Directory page
About Ballantyne Strong Inc.: Ballantyne Strong, Inc. (www.ballantynestrong.com) is a diversified holding company with operations and investments across a broad range of industries. The Company’s Strong Entertainment segment includes the largest premium screen supplier in the U.S. and also provides technical support services and other related products and services to the cinema exhibition industry, theme parks and other entertainment-related markets. Ballantyne Strong holds a $13 million preferred investment along with Google Ventures in privately held Firefly Systems, Inc., which is rolling out a digital mobile advertising network on rideshare and taxi fleets. Finally, the Company holds a 30% ownership position in GreenFirst Forest Products Inc. (TSX: GFP) which has recently completed an investment in a sawmill and related assets and a 21% ownership position in FG Financial Group, Inc. (Nasdaq: FGF) which is a reinsurance and investment management holding company focused on opportunistic collateralized and loss capped reinsurance, while allocating capital to SPAC and SPAC sponsor-related businesses. Ballantyne Strong Inc. Directory page

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More Strong Entertainment News:

Apr 14, 2021 STRONG Technical Services Launches STRONG Restart Initiative In Advance of Summer 2021 Blockbuster Movie Season
Strong Entertainment Logo
STRONG Technical Services, Inc. (STS), a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering and services, today announced the launch of its STRONG Restart initiative deploying 10 BrightNight Drive In packages across the U.S.

Dec 22, 2020 STRONG Technical Services Completes IPIC Atlanta Projection & Audio Installation Complete with QSC Q-SYS and Advanced Networking
Strong Entertainment Logo
STRONG Technical Services, Inc., a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering, and services, completed the installation of projection equipment for IPIC Theater’s newest location in Midtown Atlanta at the reimagined Colony Square. STRONG Technical Services (STS) installed state-of-the-art projection systems complete with an advanced load balanced and fault tolerant network to support projection booth equipment, a streaming content library and a large QSC Q-SYS ecosystem across the entire complex.

Dec 2, 2020 STRONG Technical Services Announces Partnership with INDY Cinema Group to Provide Managed Services in Europe
Strong Entertainment Logo
STRONG Technical Services, Inc., a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering, and services announces a partnership with INDY Cinema Group (“INDY”) to provide managed services in Europe.
More Cinionic News:
Sep 22, 2021 Cinionic Heads to Barcelona with an All-Laser Portfolio
Cinionic Logo
Cinionic, the Barco, CGS, and ALPD cinema joint venture, announces its attendance at CineEurope 2021 with an all-laser portfolio of cinema solutions and enhanced services. Cinionic brings its exhibition, Cinionic World, with live presentations of its award-winning projection technologies to the show October 4-7 in Barcelona.

Sep 14, 2021 CMX Cinemas Goes Laser in Miami with Cinionic
Cinionic Logo
CMX Cinemas has selected Cinionic, the Barco, CGS, and ALPD joint venture, to power its flagship Dolphin 19 location in Miami, Florida, with its Laser Light Upgrade projection solution. CMX, which shares ownership with eighth largest global cinema circuit Cinemex, is a leading US exhibitor with over 350 screens.

Aug 25, 2021 Cinionic and PVR Cinemas Set New Premium Visual Standard in Delhi with P[XL] Powered By CGS
Cinionic Logo
Cinionic, the world’s leading provider of laser cinema solutions, brings its complete premium large format experience solution, Cinionic Giant Screen (CGS), to PVR Cinemas’ flagship site, Priya. The partnership comes as part of an urban rehabilitation initiative by PVR of its heritage location providing audiences thrilling cinematic experiences combined with the latest in premium cinema amenities and innovation.

More STRONG Technical Services, Inc. News:

Apr 14, 2021 STRONG Technical Services Launches STRONG Restart Initiative In Advance of Summer 2021 Blockbuster Movie Season
Strong Entertainment Logo
STRONG Technical Services, Inc. (STS), a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering and services, today announced the launch of its STRONG Restart initiative deploying 10 BrightNight Drive In packages across the U.S.

Dec 22, 2020 STRONG Technical Services Completes IPIC Atlanta Projection & Audio Installation Complete with QSC Q-SYS and Advanced Networking
Strong Entertainment Logo
STRONG Technical Services, Inc., a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering, and services, completed the installation of projection equipment for IPIC Theater’s newest location in Midtown Atlanta at the reimagined Colony Square. STRONG Technical Services (STS) installed state-of-the-art projection systems complete with an advanced load balanced and fault tolerant network to support projection booth equipment, a streaming content library and a large QSC Q-SYS ecosystem across the entire complex.

Dec 2, 2020 STRONG Technical Services Announces Partnership with INDY Cinema Group to Provide Managed Services in Europe
Strong Entertainment Logo
STRONG Technical Services, Inc., a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering, and services announces a partnership with INDY Cinema Group (“INDY”) to provide managed services in Europe.
More Strong/MDI News:

Oct 14, 2020 Strong/MDI Screen Systems Announces Exclusive Multi-Year Agreement with Cinemark Theatres
Strong Entertainment Logo
Strong/MDI Screen Systems, Inc. (“Strong/MDI”), a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN), and a leader in projection screens and optical coating development for cinemas, commercial venues and amusement parks worldwide, announced today the signing of a five-year exclusive worldwide supply agreement with Cinemark Theatres (NYSE: CNK), the third largest exhibitor in the United States.

Jul 20, 2020 Strong/MDI Screen Systems Welcomes New Sales Representative for Japan Market
Strong Entertainment Logo
Strong/MDI Screen Systems, Inc., a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN), and a leader in projection screen manufacturing and optical coating development for cinemas, commercial venues and amusement parks worldwide (“Strong/MDI”), announced that Yuji Motomatsu has been appointed as its new sales representative in Japan, effective July 1, 2020.

Jul 7, 2020 Strong/MDI Screen Systems Announces Agreement with RealD to Expand Availability of Precision White Cinema Screen Utilizing RealD Reflective Technology
Strong Entertainment Logo
Strong/MDI Screen Systems, Inc., a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN), and a leader in projection screen manufacturing and optical coating development for cinemas, commercial venues and amusement parks worldwide (“Strong MDI”), is pleased to announce its Precision White Cinema Screen will now be available for use by all cinemas worldwide
More Ballantyne Strong Inc. News:

Apr 14, 2021 STRONG Technical Services Launches STRONG Restart Initiative In Advance of Summer 2021 Blockbuster Movie Season
Strong Entertainment Logo
STRONG Technical Services, Inc. (STS), a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering and services, today announced the launch of its STRONG Restart initiative deploying 10 BrightNight Drive In packages across the U.S.

Dec 2, 2020 STRONG Technical Services Announces Partnership with INDY Cinema Group to Provide Managed Services in Europe
Strong Entertainment Logo
STRONG Technical Services, Inc., a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering, and services announces a partnership with INDY Cinema Group (“INDY”) to provide managed services in Europe.

Nov 16, 2020 Comscore Partners with STRONG Technical Services for Theatre Device Monitoring
Strong Entertainment Logo
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a partnership with Ballantyne Strong, Inc.’s (NYSE American: BTN) subsidiary STRONG Technical Services, a leader in projection equipment sales, engineering, and services, for enhanced detailed device monitoring in Comscore’s Enterprise Web™.
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