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# 1995 Gretag

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Agoura Hills, CA—Mar 4, 2003

DTS Launches New Product Line with XD10 Cinema Media Player

New Product Series Will Deliver High Performance For Progressive Cinemas
At ShoWest 2003, DTS (Digital Theater Systems, Inc.) is introducing the XD10 Cinema Media Player, the first product in its new line of products being developed for the future of cinema. Engineered to deliver up to 10 channels of scalable digital surround sound, the XD10 is an expandable, reliable and user-friendly media solution for pre-show and feature film presentation. The XD10 is also compatible with both traditional film playback and emerging Digital Cinema.

Containing an internal hard drive capable of storing up to 30 feature film soundtracks, the XD10 gives distributors and exhibitors the flexibility of storing multiple languages of one title or multiple titles. The product is also capable of playing back enhanced video for alternate media, and has networking and pre-show programming features for an integrated presentation.

The XD10 also offers DTS 96/24 and DTS NEO:6 audio playback: DTS 96/24 presents an unprecedented level of audio quality for multi-channel sound on DVD-Video; DTS Neo:6 takes stereo (two-channel) content and delivers up to six matrixed channels.

“As one of the pioneers in digital sound for the cinema, DTS is committed to creating products that will both benefit film distributors and exhibitors, as well as enhance the movie-going experience for the audience,” said Mike Archer, Director, Cinema Division at DTS. “The introduction of the XD10 Cinema Media Player marks the first product in a series that is designed to meet the needs of this ever-changing industry, which demands ease-of-use, reliability and expandability.”

Some of the other key benefits and optional features of the XD10 Cinema Media Player include:

• Customizable play list allows theatre managers to rearrange pre-show advertisements or trailers if necessary.
• Trailer and pre-show logging and tracking capabilities benefit advertisers, distributors and exhibitors.
• Optional software upgrades support DTS-CSS (Cinema Subtitling System) Access technology for subtitling, captioning and audio description.
• Supports Special Venue 70mm large format film and ride films in eight-channel playback.
• Capable of storing up to 60 hours of audio/video information for various ride or event films.
• In conjunction with a cinema processor, the XD10 is an all-in-one cinema solution for pre-show and feature film presentation.

About DTS Cinema Division
A preferred Digital Sound format on approximately 22,000 screens in 84 countries, DTS quickly became a leading provider of premium, discrete, multi-channel audio for motion pictures after the release of Steven Spielberg’s Jurassic Park. Since 1993, the company’s award-winning CD-ROM-based technology has set a standard for digital audio delivery in cinemas and special venues. In addition to supplying movie theaters with hardware solutions, DTS also licenses its technologies for filmed content, with DTS digital sound now featured on nearly 100 percent of films released by all major Hollywood studios.
About DTS, Inc.: Since 1993, DTS, Inc. (Nasdaq: DTSI) has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners’ network-connected devices. DTS, Inc. Directory page
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