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Bangkok—Jun 18, 2010
IMAX Signs Agreement for Five Theatres with Major Cineplex in Thailand
Leading Exhibitor in Thailand to Open Two Theatres in Bangkok in October 2010; Three Additional Locations to Open by end of 2012
IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Major Cineplex, the leading commercial theatre operator in Thailand, today announced an agreement to install five IMAX digital theatre systems in Thailand. Under the terms of the agreement, Major Cineplex will open two theatres in greater Bangkok by October, 2010.
"There has been tremendous interest in The IMAX Experience® from moviegoers in Thailand and we are focused on meeting that demand with these five theatre systems," said Vicha Poolvaraluck, Chairman of the Major Cineplex Group. "IMAX's digital theatre system is ideal for our market as we have several premium locations and our first IMAX® theatre has enjoyed tremendous success."
"This signing continues the very strong trend of adding more IMAX theatres in Asia this year," said IMAX CEO Richard L. Gelfond. "The IMAX box office results in 2009 and the first half of 2010 are spurring the growth of our network. So far this year we have already signed 40 new IMAX locations in Asia, and we're pleased that Major Cineplex, one of our first exhibition partners in the region and the dominant exhibitor in Thailand, is helping drive our growth by substantially increasing their IMAX commitment."
IMAX's digital theatre system delivers The IMAX Experience and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX® 3D presentations.
About Major Cineplex:
Major Cineplex Group is the largest cinema operator in Thailand with 363 screens open at 49 locations. Several additional complexes are planned. Major Cineplex Group is also a leading Lifestyle Entertainment Company in Thailand whose business portfolio also includes entertainment bowl, karaoke, ice-skating rinks, and retail space rental. Major Cineplex Group also integrates movie production business, theatrical film distribution, and DVD distribution business through its subsidiary company, M Pictures Entertainment. Internationally, Major Cineplex Group has a joint venture with PVR Cinemas in India to develop entertainment bowling centers and is enjoying substantial growth. Some of the new IMAX theatres will go into upcoming new projects.
Major Cineplex Directory page
About IMAX Corporation:
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page
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