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Bangkok, Thailand—Jan 26, 2017

Major Cineplex Installs Thailand’s First Christie RGB Laser Projection System in its Flagship Multiplex at the Famous Siam Paragon Shopping Mall

Christie® is pleased to announce that Major Cineplex, the largest cinema operator in Thailand, has chosen Christie’s  unique RGB laser projection system for its flagship auditorium, Paragon Cineplex, to deliver the ultimate 3D viewing experience for movie-goers.
 
Located on the fifth floor of the famous Siam Paragon shopping mall in the heart of the city, Paragon Cineplex comprises 16 screens and 5,000 seats, and is well-known as Thailand's largest cineplex. The projection system will be fitted in Siam Pavalai theater, Thailand’s single, grandest theater equipped with 23-meter screen and 1,096-seat capacity, making it an ideal venue for the deployment of the Christie RGB laser projection system.
 
The system is comprised of a Christie CP42LH 3DLP® 4K RGB laser projector featuring enhanced wavelength diversification (EWD), connected via fiber optic to a laser rack housing eight laser modules that generate white light from multiple combinations of RGB primary color wavelengths to offer a spectacular 3D viewing experience on silver screens. The single system is capable of generating 40,000 lumens – much brighter than what current, lamp-based digital projectors can deliver.
    
With this installation, Major Cineplex will be the first exhibitor in Thailand to deploy Christie’s pinnacle RGB laser projection system.
 
“We are proud to be the first exhibitor in Thailand to offer this brand new cinema technology for our guests to enjoy a movie experience like no other,” said Vicha Poolvaraluk, Chairman of Major Cineplex group. “Over the years, we pride ourselves in creating the best movie-going experience to our patrons. By introducing Christie’s cutting-edge RGB laser projector to our flagship multiplex, we are taking the immersive cinema experience to the next level and I’m sure our customers will appreciate what’s in store for them.”
 
The CP42LH produces a color gamut that exceeds the DCI P3 color spec and replicates the Rec. 2020 space, making it the most advanced RGB laser cinema projection system available on the market. It consists of rack-mounted laser modules where each module can produce up to 5,000 lumens of white light. Because of the scalability of this platform, up to 12 laser modules can be easily added, removed, activated or disabled depending on brightness requirements. This provides up to 60,000 lumens per rack. Each laser module is also independently cooled, providing built-in fault protection, improved efficiency and reliability.
     
Han Kim, General Manager, Christie Singapore, said, “We’re very pleased that Major Cineplex, the largest cinema chain in Thailand, has placed its trust in our award-winning RGB laser projection system, which has effectively demonstrated how 3D light levels, color fidelity, image uniformity, viewing comfort, and a sense of immersion can be greatly improved. The cinematic presentation delivered by our CP42LH with EWD in Paragon Cineplex will not only captivate movie-goers, but also provides confidence to cinema exhibitors in terms of performance and reliability.”
 
Lin Yu, Vice President, Christie Asia Pacific, commented, “We’re delighted that Major Cineplex has selected our RGB laser projection system for its flagship multiplex in Bangkok to deliver the best laser projection and viewing experience. Since we rolled out our RGB laser projection system two years ago, an increasing number of exhibitors around the world have chosen our RGB laser architecture that produces incredible brightness, a reinforced color spectrum and an extraordinary contrast ratio that significantly improves the efficiency of 3D projection systems.”
 
Christie’s RGB laser projection system is the preferred choice for a premium 3D cinema experience for an increasing number of leading cinema chains around the world. In Asia, theaters equipped with Christie laser projection technology include Tongzhou Wanda Cinema in Beijing; the iconic Shanghai Film Art Center; Suning Cinema halls in Shanghai, Zhenjiang, Anshan and Baotou; Oscar International Cinema in Xi’an and Xiamen, SM Seaside City in Cebu, the Philippines; CGV SphereX Youngdeungpo in Seoul, South Korea; CGV Centum City in Busan, South Korea; CGV Vietnam in Ho Chi Minh City, and HOYTS Chadstone in Melbourne, Australia.
 
About Major Cineplex
Major Cineplex is the largest operator of movie theaters in Thailand. Combined with its subsidiary, EGV Entertainment, the company has 490 screens around Thailand. Among its properties is Thailand's largest multiplex, the Paragon Cineplex at Siam Paragon, with 16 screens and 5,000 seats, along with the IMAX theater. For more information, go to: www.majorcineplex.com
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About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. Our technology, paired with the support of professional services to design, deploy and maintain installations, inspires exceptional experiences. Christie solutions are used around the world, from the largest mega-events to the smallest boardrooms, and include advanced RGB pure laser projection, SDVoE technology, content management, image processing, and LED and LCD displays. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Major Cineplex:
Major Cineplex is the leading innovator in theatre business in Southeast Asia. Combined with its subsidiary EGV Entertainment, the company operates more than 800 screens in Thailand, Laos and Cambodia. Among its properties, the company operates three flagship cinemas in Bangkok located at Siam Paragon, Quartier Cineart, and ICON Cineconic. For more information, visit www.majorcineplex.com. 
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