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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Bangkok, Thailand—Jan 26, 2017

Major Cineplex Installs Thailand’s First Christie RGB Laser Projection System in its Flagship Multiplex at the Famous Siam Paragon Shopping Mall

Christie® is pleased to announce that Major Cineplex, the largest cinema operator in Thailand, has chosen Christie’s  unique RGB laser projection system for its flagship auditorium, Paragon Cineplex, to deliver the ultimate 3D viewing experience for movie-goers.
 
Located on the fifth floor of the famous Siam Paragon shopping mall in the heart of the city, Paragon Cineplex comprises 16 screens and 5,000 seats, and is well-known as Thailand's largest cineplex. The projection system will be fitted in Siam Pavalai theater, Thailand’s single, grandest theater equipped with 23-meter screen and 1,096-seat capacity, making it an ideal venue for the deployment of the Christie RGB laser projection system.
 
The system is comprised of a Christie CP42LH 3DLP® 4K RGB laser projector featuring enhanced wavelength diversification (EWD), connected via fiber optic to a laser rack housing eight laser modules that generate white light from multiple combinations of RGB primary color wavelengths to offer a spectacular 3D viewing experience on silver screens. The single system is capable of generating 40,000 lumens – much brighter than what current, lamp-based digital projectors can deliver.
    
With this installation, Major Cineplex will be the first exhibitor in Thailand to deploy Christie’s pinnacle RGB laser projection system.
 
“We are proud to be the first exhibitor in Thailand to offer this brand new cinema technology for our guests to enjoy a movie experience like no other,” said Vicha Poolvaraluk, Chairman of Major Cineplex group. “Over the years, we pride ourselves in creating the best movie-going experience to our patrons. By introducing Christie’s cutting-edge RGB laser projector to our flagship multiplex, we are taking the immersive cinema experience to the next level and I’m sure our customers will appreciate what’s in store for them.”
 
The CP42LH produces a color gamut that exceeds the DCI P3 color spec and replicates the Rec. 2020 space, making it the most advanced RGB laser cinema projection system available on the market. It consists of rack-mounted laser modules where each module can produce up to 5,000 lumens of white light. Because of the scalability of this platform, up to 12 laser modules can be easily added, removed, activated or disabled depending on brightness requirements. This provides up to 60,000 lumens per rack. Each laser module is also independently cooled, providing built-in fault protection, improved efficiency and reliability.
     
Han Kim, General Manager, Christie Singapore, said, “We’re very pleased that Major Cineplex, the largest cinema chain in Thailand, has placed its trust in our award-winning RGB laser projection system, which has effectively demonstrated how 3D light levels, color fidelity, image uniformity, viewing comfort, and a sense of immersion can be greatly improved. The cinematic presentation delivered by our CP42LH with EWD in Paragon Cineplex will not only captivate movie-goers, but also provides confidence to cinema exhibitors in terms of performance and reliability.”
 
Lin Yu, Vice President, Christie Asia Pacific, commented, “We’re delighted that Major Cineplex has selected our RGB laser projection system for its flagship multiplex in Bangkok to deliver the best laser projection and viewing experience. Since we rolled out our RGB laser projection system two years ago, an increasing number of exhibitors around the world have chosen our RGB laser architecture that produces incredible brightness, a reinforced color spectrum and an extraordinary contrast ratio that significantly improves the efficiency of 3D projection systems.”
 
Christie’s RGB laser projection system is the preferred choice for a premium 3D cinema experience for an increasing number of leading cinema chains around the world. In Asia, theaters equipped with Christie laser projection technology include Tongzhou Wanda Cinema in Beijing; the iconic Shanghai Film Art Center; Suning Cinema halls in Shanghai, Zhenjiang, Anshan and Baotou; Oscar International Cinema in Xi’an and Xiamen, SM Seaside City in Cebu, the Philippines; CGV SphereX Youngdeungpo in Seoul, South Korea; CGV Centum City in Busan, South Korea; CGV Vietnam in Ho Chi Minh City, and HOYTS Chadstone in Melbourne, Australia.
 
About Major Cineplex
Major Cineplex is the largest operator of movie theaters in Thailand. Combined with its subsidiary, EGV Entertainment, the company has 490 screens around Thailand. Among its properties is Thailand's largest multiplex, the Paragon Cineplex at Siam Paragon, with 16 screens and 5,000 seats, along with the IMAX theater. For more information, go to: www.majorcineplex.com


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About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Major Cineplex: Major Cineplex, the leading innovator in theatre business in South East Asia. Combined with its subsidiary EGV Entertainment, the company operate more than 800 screens not only in Thailand but also in Laos, and Cambodia. Among its properties, the company flagship has been located in three locations, Paragon Cineplex located in Siam Paragon, number one shopping destination in Bangkok which equipped with 16 screens and over 5,000 seats along with IMAX theatre, Quartier Cineart, the theatre with the modernize design echoing the state of art located in EmQuartier the shopping mall that placed at the center of Bangkok’s CBD, and the latest ICON Cineconic, designed by top in the world designer show the super luxury atmosphere that geared with all laser projector, located in the brand-new luxury mall in South East Asia, ICON Siam. Major Cineplex Directory page

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More Christie News:
Jun 20, 2019 Christie Signs Major Global Reseller Agreement with Arts Alliance Media
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Christie officially announced a worldwide* reseller agreement with Arts Alliance Media (AAM), the global leader in digital cinema software and services. The agreement will see Christie offering AAM’s full range of integrated theatre management software and services to its wide-reaching exhibitor base, and further strengthen Christie’s position as the pre-eminent cinema solutions and expertise provider.

Jun 18, 2019 More Than One Thousand Christie Cinema Projectors Earmarked for Cineworld Auditoriums, Beginning with Rollout to Regal Screens in the United States
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Christie® is pleased to announce that Cineworld Group – the world’s second largest cinema exhibitor – has signed an agreement to acquire more than 1,000 of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Jun 16, 2019 Christie Delivers Visually-Engaging Cinema Solutions at the Shanghai International Film Festival
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) by serving as the event’s exclusive cinema projection partner for the 11th consecutive year.

Jun 13, 2019 Christie Unveils New Lower-Cost RGB RealLaser Projector for Smaller Cinema Screens
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Christie® is showcasing its newest addition to the CineLife™ Series – the Christie CP2309-RGB projector featuring RealLaser™ illumination technology at CineEurope 2019 in Barcelona June 17-20. Also debuting is the Christie Vive Audio LA3i loudspeaker and previews of Christie’s CP4450-RGB demonstrating its technology capabilities for the PLF spectrum cinema.

Jun 6, 2019 Christie Cinema Projection and Vive Audio at Procinal Carnaval, Colombia’s Newest Multiplex
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Christie® is pleased to announce that Colombian chain Cinemas Procinal has just opened a new seven-screen multiplex in the city of Barranquilla, featuring Christie Vive Audio™ and Christie digital cinema projection throughout. CES+ (Cinema Equipment & Supplies) carried out the installation.

Jun 3, 2019 Christie Wows Audiences at the Mexican Comic Convention with its RealLaser™ Projection Technology
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Christie® was the projection partner at Conque 2019, Mexico’s biggest comics and entertainment event, for the second year running. Held recently at the Congress Centre in the city of Querétaro, the event’s main auditorium was kitted out with a Christie CP4325-RGB pure laser projector using RealLaser™ technology.

May 14, 2019 Christie Ensures the Content Shines at Europe’s Most Glamorous Film Festival
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Christie® is once again delighted to be the projection technology partner for the Cannes Film Festival. For the 2019 festival, which runs May 14-25, Christie supplied 36 digital cinema projectors from across its Solaria™ Series, and accessories. It is the 13th year that Christie has supported the event.

Apr 29, 2019 Edge Content & Technology Acquires Fleet of Christie’s Next Generation RGB Pure Laser Projectors for the Australian Market
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Christie® is pleased to announce that EDGE Content & Technology, one of Australia’s leading cinema technology integrators, has acquired 52 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination for deployment into Event Cinemas’ Gold Class theatres.

Apr 24, 2019 Metrocinemas Outfits Central America’s First ‘Pure Laser’ Multiplex with Christie Projectors
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Honduran cinema chain Metrocinemas has chosen ChristieÒ RGB pure laser projectors and Christie Vive Audio™ for its new Metrocinemas Megamall multiplex. The multiplex is set to be the first in Central America equipped entirely with RGB laser projectors.

Apr 4, 2019 Onsite Warranty Service to Be Included with Every New Christie Projector Purchase
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will include Onsite Christie Warranty Repair Service, which will be coupled with 24/7 Christie Helpdesk and Critical Inventory Logistics support on all new lamp and RGB pure laser cinema projector sales in the continental United States.
More Major Cineplex News:
Dec 9, 2018 Thailand’s Major Cineplex Acquires Christie RealLaser Cinema Projectors for Bangkok Multiplexes
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Major Cineplex, the largest movie theater operator in Thailand, has invested in Christie’s next-generation RealLaser™ cinema projectors for deployment in its multiplexes in Bangkok.


Jun 18, 2010 IMAX Signs Agreement for Five Theatres with Major Cineplex in Thailand
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