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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Bangkok, Thailand—Jan 26, 2017

Major Cineplex Installs Thailand’s First Christie RGB Laser Projection System in its Flagship Multiplex at the Famous Siam Paragon Shopping Mall

Christie® is pleased to announce that Major Cineplex, the largest cinema operator in Thailand, has chosen Christie’s  unique RGB laser projection system for its flagship auditorium, Paragon Cineplex, to deliver the ultimate 3D viewing experience for movie-goers.
 
Located on the fifth floor of the famous Siam Paragon shopping mall in the heart of the city, Paragon Cineplex comprises 16 screens and 5,000 seats, and is well-known as Thailand's largest cineplex. The projection system will be fitted in Siam Pavalai theater, Thailand’s single, grandest theater equipped with 23-meter screen and 1,096-seat capacity, making it an ideal venue for the deployment of the Christie RGB laser projection system.
 
The system is comprised of a Christie CP42LH 3DLP® 4K RGB laser projector featuring enhanced wavelength diversification (EWD), connected via fiber optic to a laser rack housing eight laser modules that generate white light from multiple combinations of RGB primary color wavelengths to offer a spectacular 3D viewing experience on silver screens. The single system is capable of generating 40,000 lumens – much brighter than what current, lamp-based digital projectors can deliver.
    
With this installation, Major Cineplex will be the first exhibitor in Thailand to deploy Christie’s pinnacle RGB laser projection system.
 
“We are proud to be the first exhibitor in Thailand to offer this brand new cinema technology for our guests to enjoy a movie experience like no other,” said Vicha Poolvaraluk, Chairman of Major Cineplex group. “Over the years, we pride ourselves in creating the best movie-going experience to our patrons. By introducing Christie’s cutting-edge RGB laser projector to our flagship multiplex, we are taking the immersive cinema experience to the next level and I’m sure our customers will appreciate what’s in store for them.”
 
The CP42LH produces a color gamut that exceeds the DCI P3 color spec and replicates the Rec. 2020 space, making it the most advanced RGB laser cinema projection system available on the market. It consists of rack-mounted laser modules where each module can produce up to 5,000 lumens of white light. Because of the scalability of this platform, up to 12 laser modules can be easily added, removed, activated or disabled depending on brightness requirements. This provides up to 60,000 lumens per rack. Each laser module is also independently cooled, providing built-in fault protection, improved efficiency and reliability.
     
Han Kim, General Manager, Christie Singapore, said, “We’re very pleased that Major Cineplex, the largest cinema chain in Thailand, has placed its trust in our award-winning RGB laser projection system, which has effectively demonstrated how 3D light levels, color fidelity, image uniformity, viewing comfort, and a sense of immersion can be greatly improved. The cinematic presentation delivered by our CP42LH with EWD in Paragon Cineplex will not only captivate movie-goers, but also provides confidence to cinema exhibitors in terms of performance and reliability.”
 
Lin Yu, Vice President, Christie Asia Pacific, commented, “We’re delighted that Major Cineplex has selected our RGB laser projection system for its flagship multiplex in Bangkok to deliver the best laser projection and viewing experience. Since we rolled out our RGB laser projection system two years ago, an increasing number of exhibitors around the world have chosen our RGB laser architecture that produces incredible brightness, a reinforced color spectrum and an extraordinary contrast ratio that significantly improves the efficiency of 3D projection systems.”
 
Christie’s RGB laser projection system is the preferred choice for a premium 3D cinema experience for an increasing number of leading cinema chains around the world. In Asia, theaters equipped with Christie laser projection technology include Tongzhou Wanda Cinema in Beijing; the iconic Shanghai Film Art Center; Suning Cinema halls in Shanghai, Zhenjiang, Anshan and Baotou; Oscar International Cinema in Xi’an and Xiamen, SM Seaside City in Cebu, the Philippines; CGV SphereX Youngdeungpo in Seoul, South Korea; CGV Centum City in Busan, South Korea; CGV Vietnam in Ho Chi Minh City, and HOYTS Chadstone in Melbourne, Australia.
 
About Major Cineplex
Major Cineplex is the largest operator of movie theaters in Thailand. Combined with its subsidiary, EGV Entertainment, the company has 490 screens around Thailand. Among its properties is Thailand's largest multiplex, the Paragon Cineplex at Siam Paragon, with 16 screens and 5,000 seats, along with the IMAX theater. For more information, go to: www.majorcineplex.com


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Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Major Cineplex: Major Cineplex, the leading innovator in theatre business in South East Asia. Combined with its subsidiary EGV Entertainment, the company operate more than 800 screens not only in Thailand but also in Laos, and Cambodia. Among its properties, the company flagship has been located in three locations, Paragon Cineplex located in Siam Paragon, number one shopping destination in Bangkok which equipped with 16 screens and over 5,000 seats along with IMAX theatre, Quartier Cineart, the theatre with the modernize design echoing the state of art located in EmQuartier the shopping mall that placed at the center of Bangkok’s CBD, and the latest ICON Cineconic, designed by top in the world designer show the super luxury atmosphere that geared with all laser projector, located in the brand-new luxury mall in South East Asia, ICON Siam. Major Cineplex Directory page

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More Christie News:
Apr 8, 2021 Aquarium of the Pacific Adds Versatility to Theater with Christie RGB Pure Laser Cinema Projector
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The Honda Pacific Visions Theater, the centerpiece of the Aquarium of the Pacific’s 2019 expansion, was recently outfitted with a Christie® RGB pure laser cinema projector. The Christie CP4330-RGB projector allows the Aquarium to showcase a range of content, including DCI-compliant films, and media developed by the Aquarium.

Mar 15, 2021 Venice Cinemas Chooses Christie’s Projection and Content Management Solutions for its Upgraded Multiplex in Taiwan
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Christie® is pleased to announce that Venice Cinemas has deployed a suite of innovative projection and content management solutions to deliver awe-inspiring visuals in its upgraded multiplex in Taoyuan City.

Feb 2, 2021 CCM Cinemas Introduces Costa Rica’s First RealLaser Cinema Projector
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The Costa Rican cinema chain CCM Cinemas has opened the country’s first movie theatre equipped with a RGB pure laser projector. The cinema, located at Plaza Occidente multiplex in San Ramón, the country’s second largest city, has installed a Christie® CP2315-RGB projector, as well as Christie Vive Audio™ speakers and Dolby Atmos™. The installation was carried out by the systems integrating company Vidicom.

Nov 2, 2020 Christie Stands Together with Industry Partners at CineAsia 2020 Online Tradeshow
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will stand united with cinema industry partners by joining the CineAsia 2020 online tradeshow, taking place November 4-5.

Oct 28, 2020 Christie Introduces Groundbreaking Far-UVC Light Fixture with Patented Care222 Technology for UV Disinfection That May Be Used Around People
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Christie® is pleased to announce the launch of the Christie® CounterAct™ line of commercial UV disinfection products with patented Care222® far-UVC light technology for cinemas, theme parks, museums, sports complexes and other indoor spaces.

Oct 26, 2020 Norway Cinema Screens Get the Christie RGB Pure Laser Projector Treatment
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Christie, a leader in creating and delivering the world’s best visual experiences, has announced that 51 cinema screens across Norway are set to reap the benefits of its RGB laser illumination technology as part of an extensive refit.

Oct 15, 2020 Christie Granted U.S Patent for In-Home Streaming Technology for Cinema Exhibitors
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Christie®, a world leading visual technologies company, announced that, pursuant to a filing in 2018, the U.S Patent and Trademark Office (USPTO), has issued Christie a U.S. patent under US10783282B2 on September 22, 2020, which enables exhibitors to stream movies directly to the home using their current technologies in a way that supplements their existing business model.

Oct 13, 2020 Suning Cinema opens “all Christie” RGB laser multiplex in Xi’an
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Christie®, a global leader in digital cinema projection technologies, is pleased to announce that Suning Cinema has deployed its leading-edge RGB laser cinema projectors for all auditoriums in its new multiplex in Xi’an, Shaanxi province.

Sep 21, 2020 Christie Redefines PLF Cinema Experience with CP4450-RGB – the Brightest Direct-Coupled RGB Pure Laser Projector on the Market
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Christie®, a global leader in digital cinema projection and audio technologies, is redefining the movie-going experience for Premium Large Format (PLF) theatres with its state-of-the-art RGB pure laser cinema projector that delivers incredibly colorful and detailed visuals.

Sep 10, 2020 Christie Celebrates 20th Year as Official Digital Projection Partner of the Toronto International Film Festival
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Christie® is proud to celebrate its 20th year as the Official Digital Projection Partner of the Toronto International Film Festival (TIFF). Kicking off its 45th year today, and running until September 19, the Festival will screen 50 new films across venues adapted to the global pandemic, including a drive-in theatre, an open-air cinema, and indoor venues tailored for public safety.
More Major Cineplex News:
Dec 9, 2018 Thailand’s Major Cineplex Acquires Christie RealLaser Cinema Projectors for Bangkok Multiplexes
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Major Cineplex, the largest movie theater operator in Thailand, has invested in Christie’s next-generation RealLaser™ cinema projectors for deployment in its multiplexes in Bangkok.


Jun 18, 2010 IMAX Signs Agreement for Five Theatres with Major Cineplex in Thailand
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