Thailand’s Major Cineplex Acquires Christie RealLaser Cinema Projectors for Bangkok Multiplexes

Christie CP4325-RGB, CP2320-RGB and CP2315-RGB models will light screens at Icon Siam, EmQuartier and Siam Paragon

Christie CP4325-RGB

Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Major Cineplex, the largest movie theater operator in Thailand, has invested in Christie’s next-generation RealLaser™ cinema projectors for deployment in its multiplexes in Bangkok.

This sale, entailing the CP4325-RGB and the newly-launched, 2K-resolution CP2315-RGB and CP2320-RGB models, marks the Thai exhibitor’s continued commitment to Christie RGB laser projection following the 2017 installation of a Christie CP42LH 4K RGB laser projector in the famous Siam Pavalai theater. The initial wave of units will be installed in Major Cineplex’s flagship locations at ICON Cineconic, Paragon Cineplex and Quartier CineArt.

With this installation, Major Cineplex will once again become the first exhibitor in Thailand to deploy Christie’s direct-coupled RGB pure laser projectors featuring CineLife™ electronics and RealLaser™ illumination in its theaters.

“We are very pleased to equip our cinemas located in Bangkok’s most popular shopping malls with Christie’s latest RGB pure laser projection systems,” said Vicha Poolvaraluk, Chief Executive Officer, Major Cineplex Group. “This is aligned with our goal of offering the most advanced technologies and creating the best movie-going experience for our patrons. Christie RealLaser brings the cinema experience to the next level and I’m sure our customers will appreciate what’s in store for them.”

Lin Yu, Vice President, Cinema Sales for Asia, Christie, added, “Major Cineplex’s acquisition of RealLaser cinema projectors is a validation of Christie’s technological leadership in the cinema market, and demonstrates the confidence that exhibitors have in our direct-coupled RGB pure laser projector, which brings low cost of ownership and unmatched cinematic performance to mainstream auditoriums. This acquisition will place Major Cineplex at the forefront of the cinema experience in Thailand.”

Christie’s RealLaser family of projectors offers all the advantages of a high-performance laser projector in a compact ‘all-in-one’ form factor that eliminates the need for sub-ambient external cooling, while providing a low cost of ownership, excelling in image quality and posting an impressive operational lifetime of over 30,000 hours of theater operation without lamp changes. RealLaser delivers superior and more consistent brightness levels, meeting DCI standards, throughout the entire lifetime of the projector.

Christie Contacts:

Media Relations:
Carmen Robert
(519) 593-3588
Carmen.Robert@christiedigital.com

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About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. Our technology, paired with the support of professional services to design, deploy and maintain installations, inspires exceptional experiences. Christie solutions are used around the world, from the largest mega-events to the smallest boardrooms, and include advanced RGB pure laser projection, SDVoE technology, content management, image processing, and LED and LCD displays. Visit www.christiedigital.com. Christie Directory page Christie Web Site

About Major Cineplex: Major Cineplex Group Plc. (MAJOR) is Thailand’s Best Entertainment Lifestyle Company with core business in cinema, bowling, karaoke, ice skating rink, advertising media, retails space, film distribution and movie content. MAJOR was listed on the Stock Exchange of Thailand (SET) in May 2002.

The “Cineplex” concept was first introduced to the Thais in 1995 when Mr.Vicha Poolvaraluk, the founder of MAJOR, built the first-of-its-kind Standalone “Cineplex” in the Pinklao area of Bangkok. Currently MAJOR commands approximately 70% market share of the Thai cinema industry's admissions revenue. MAJOR has always been the first who invented and imported the newest world class technologies into the country. Total of 181 branches, 846 screens : Bangkok&Up-Country 172 branches 800 screens, International 9 branches, 46 screens.

Major Cineplex Directory page

Tags:

Exhibitor Deals Laser Illumination

Source:

Major Cineplex (Bangkok) Christie (Cypress)

Events:

CineAsia 2018 (HK Convention and Expo Centre)

Countries:

Hong Kong Thailand

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