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Digital Cinema Technology Dec. 08, 2016
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# 1963 Dalto

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London—Jul 15, 2010

Iconic “Karate Kid” Film Premieres in London Using Sony Professional’s 4K Digital Projection System

At today’s UK Gala Premiere of Sony Pictures’ The Karate Kid , guests will take pleasure in watching the highly anticipated film using Sony Professional’s state-of-the-art Sony Digital Cinema 4K projection system.  Featuring more than four times the resolution of traditional Full-HD systems, the 4K system has been installed at the famous Odeon Cinema in Leicester Square.
 
The film centres on the story of Dre Parker, a 12-year old who moves with his mother from Detroit to China. After making a connection with his new classmate Mei Ying, Dre makes enemies with the class bully, Cheng. Dre knows only a little karate, and in the land of kung fu, Cheng puts "the karate kid" on the floor with ease. With no friends in a strange land, Dre turns to the maintenance man Mr. Han, a secret master of kung fu. As Han teaches Dre that kung fu is not about punches and parries, but maturity and calm, Dre realises that facing down the bullies will be the fight of his life.
 
As the world’s only manufacturer of commercially available 4K resolution digital cinema projectors, Sony Professional was selected by the studio to supply an end-to-end solution capable of providing viewers with a superior visual experience. The Sony Digital Cinema 4K projection system used for the screening comprised of Sony Professional’s SRX-R320 Digital Cinema Projector, LMT-300 Media Block and LSM-100 Screen Management System software.
 
In addition to the premiere, The Karate Kid will also be released to theatres worldwide as a 4K Digital Cinema Package.
 
Oliver Pasch, Head of Digital Cinema Europe at Sony Professional says, “Karate Kid is the latest title which reinforces Sony’s position as being at the forefront of innovative cinematic experiences. It’s been our absolute pleasure to support this premiere screening at such a famous cinema in the heart of London with our 4K projection equipment, delivering the movie to the audience as it was meant to be seen.”
 
Rory Bruer, President of Worldwide Distribution for Sony Pictures Worldwide Marketing & Distribution, added, “The story of The Karate Kid is a timeless classic and one which we wanted to bring up to date by using the best projection technology available. Sony’s fantastic projection system means viewers get incredible detail and clarity, something which is absolutely essential for a fast action packed film.”
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page
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