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# 1936 Scophony

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Beijing—Dec 7, 2010

Dolby Drives Digital Cinema Adoption In Greater China

600 Dolby Screen Servers and 600 Dolby CP750 Digital Cinema Processors ordered by Dadi
Dolby Laboratories, Inc. (NYSE:DLB) announced today that major China-based cinema company Dadi Media Group (Dadi) recently ordered 600 Dolby® Digital Cinema systems, reinforcing Dolby’s leadership in digital cinema for the Greater China region. The orders include 600 Dolby Screen Servers (DSS200s) and 600 Dolby CP750 Digital Cinema Processors. Dadi plans to have these digital cinema systems installed by the end of 2011.

 “We have three years of unique experience with digital cinema investment and operation in China’s domestic market. When we started working with Dolby in 2009, it allowed us to enhance our exhibition stability and offer our audience a new, immersing entertainment experience when watching movies,” said Liu Kaijun, General Manager, Cinema Investment, Dadi Media Group. “We have been impressed by the technical and service performance of the Dolby Digital Cinema system and with the Dolby team, which has given us the confidence for further cooperation. Dadi has ordered 600 Dolby Screen Servers and 600 Dolby CP750 Digital Cinema Processors to serve our rapid cinema deployment in China. We believe working with a leading global entertainment technology and product innovator like Dolby will reinforce Dadi’s overall partnerships in China and contribute to our presence in the market.”

“We thank Dadi for their continued confidence in Dolby and believe this collaboration is a major breakthrough for driving digital cinema adoption in China. Dolby is dedicated to assisting China’s cinema industry transition from analog to digital,” said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. “Since the debut of Dolby technology in cinema nearly 40 years ago, we have worked to constantly improve the entertainment experience of cinema from both a visual and audio perspective. China has a dynamic entertainment market and is strategically important for Dolby. For this reason, Dolby continues to introduce a variety of technologies and value-added services to our partners in China.”

Since launching its digital cinema technologies, Dolby has attained the following landmark achievements worldwide:
    • Shipped more than 6,800 Dolby Screen Servers since November 2005
    • Shipped more than 6,000 Dolby 3D Digital Cinema systems since November 2007
    • Shipped more than 4,700 Dolby CP750 Digital Cinema Processors since March 2009
    • Conducted more than 1,000 global installations of Dolby Surround 7.1 since June 2010
About the DSS200 
The Dolby Screen Server (DSS200) is the all-in-one platform to store, decode, and deliver pristine digital movies to a digital cinema projector. The FIPS-certified DSS200 offers improved storage (up to 3 TB), serviceability, and interoperability. Dolby Digital Cinema integrates easily withexisting automation and sound systems, delivering superb picture quality and stunning sound. A storage subsystem moves feature content around the network effortlessly. Flexible serial automation and closed captions support automation and access needs, and the ability to perform software updates remotely makes updates easier.

About the Dolby CP750 
The Dolby CP750 Digital Cinema Processor underscores Dolby’s commitment to simplifying digital cinema, making the upgrade easy and economical. Designed to work with the new digital cinema environment, the Dolby CP750 seamlessly integrates with preshow servers, alternative content, and digital cinema servers. The processor has an easy-to-use interface and powerful setup/remote software, and it can play back PCM digital audio (Dolby Digital, Dolby Pro Logic®, Dolby Pro Logic II, Dolby Digital Surround EX™, and Dolby Surround 7.1) streams as well as analog audio. Using the Dolby Theatre Management System software allows a theatre’s network operations center to manage the system, and the unit can be monitored, controlled, and upgraded from one centralized location via the Internet. The CP750 can also process tracks for the hearing or visually impaired.
Dolby Contacts: Sales:
SalesAdmin@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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