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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.

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Beijing—Dec 7, 2010

Dolby Drives Digital Cinema Adoption In Greater China

600 Dolby Screen Servers and 600 Dolby CP750 Digital Cinema Processors ordered by Dadi
Dolby Laboratories, Inc. (NYSE:DLB) announced today that major China-based cinema company Dadi Media Group (Dadi) recently ordered 600 Dolby® Digital Cinema systems, reinforcing Dolby’s leadership in digital cinema for the Greater China region. The orders include 600 Dolby Screen Servers (DSS200s) and 600 Dolby CP750 Digital Cinema Processors. Dadi plans to have these digital cinema systems installed by the end of 2011.

 “We have three years of unique experience with digital cinema investment and operation in China’s domestic market. When we started working with Dolby in 2009, it allowed us to enhance our exhibition stability and offer our audience a new, immersing entertainment experience when watching movies,” said Liu Kaijun, General Manager, Cinema Investment, Dadi Media Group. “We have been impressed by the technical and service performance of the Dolby Digital Cinema system and with the Dolby team, which has given us the confidence for further cooperation. Dadi has ordered 600 Dolby Screen Servers and 600 Dolby CP750 Digital Cinema Processors to serve our rapid cinema deployment in China. We believe working with a leading global entertainment technology and product innovator like Dolby will reinforce Dadi’s overall partnerships in China and contribute to our presence in the market.”

“We thank Dadi for their continued confidence in Dolby and believe this collaboration is a major breakthrough for driving digital cinema adoption in China. Dolby is dedicated to assisting China’s cinema industry transition from analog to digital,” said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. “Since the debut of Dolby technology in cinema nearly 40 years ago, we have worked to constantly improve the entertainment experience of cinema from both a visual and audio perspective. China has a dynamic entertainment market and is strategically important for Dolby. For this reason, Dolby continues to introduce a variety of technologies and value-added services to our partners in China.”

Since launching its digital cinema technologies, Dolby has attained the following landmark achievements worldwide:
    • Shipped more than 6,800 Dolby Screen Servers since November 2005
    • Shipped more than 6,000 Dolby 3D Digital Cinema systems since November 2007
    • Shipped more than 4,700 Dolby CP750 Digital Cinema Processors since March 2009
    • Conducted more than 1,000 global installations of Dolby Surround 7.1 since June 2010
About the DSS200 
The Dolby Screen Server (DSS200) is the all-in-one platform to store, decode, and deliver pristine digital movies to a digital cinema projector. The FIPS-certified DSS200 offers improved storage (up to 3 TB), serviceability, and interoperability. Dolby Digital Cinema integrates easily withexisting automation and sound systems, delivering superb picture quality and stunning sound. A storage subsystem moves feature content around the network effortlessly. Flexible serial automation and closed captions support automation and access needs, and the ability to perform software updates remotely makes updates easier.

About the Dolby CP750 
The Dolby CP750 Digital Cinema Processor underscores Dolby’s commitment to simplifying digital cinema, making the upgrade easy and economical. Designed to work with the new digital cinema environment, the Dolby CP750 seamlessly integrates with preshow servers, alternative content, and digital cinema servers. The processor has an easy-to-use interface and powerful setup/remote software, and it can play back PCM digital audio (Dolby Digital, Dolby Pro Logic®, Dolby Pro Logic II, Dolby Digital Surround EX™, and Dolby Surround 7.1) streams as well as analog audio. Using the Dolby Theatre Management System software allows a theatre’s network operations center to manage the system, and the unit can be monitored, controlled, and upgraded from one centralized location via the Internet. The CP750 can also process tracks for the hearing or visually impaired.


Dolby Contacts:
Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

 Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Dimension, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.
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