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# 1958 GE

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London—Mar 7, 2011

Sony and Wimbledon Serve a 3D Ace!

Sony's unique 3D technology brings the world famous Wimbledon Lawn Tennis Championships to sports fans in High Definition 3D
For the first time ever, the finals of Wimbledon, the premier tennis championships in the world will this year be filmed in 3D and screened live in High Definition 3D to 3D capable cinemas around the world. The live 3D production, in partnership with the Wimbledon host broadcaster the BBC,  will also be offered to interested global broadcasters.
 
Sony and The All England Lawn Tennis Club (AELTC) today announced their multi-year partnership to bring Wimbledon in 3D to suitably equipped cinemas around the world, offering the perfect opportunity for fans to experience The Championships like never before in a completely new environment, while retaining all the excitement and atmosphere of the famous Centre Court. Sony will work with SuperVision Media, their theatrical distribution partners, to bring the excitement of 3D tennis to3D cinemas worldwide.
 
The AELTC/Sony/BBC production of the Men’s Singles Semi-Finals and the Ladies’ and Men’s Singles Finals will be filmed in High Definition 3D and will also be offered to rights holders and interested global broadcasters seeking unique and compelling content for their 3D channels. The two parties also have a commitment to deliver 3D tennis to a much wider audience over time.
 
Sony is uniquely placed to capture and broadcast the finals of the Wimbledon Championships in Live 3D, bringing the exhilaration and atmosphere of Wimbledon to a larger audience than ever before, with every forehand, smash and volley yours to appreciate in stunning 3D reality.  All you need to supply are the strawberries and cream. 
 
Fujio Nishida, President of Sony Europe commented, “We are delighted to be working with The All England Lawn Tennis Club to bring such a high profile sporting event to consumers around the world in 3D. Watching tennis in High Definition 3D is a stunning experience, bringing the speed of the action and the emotions of the occasion to life; it is as close to the atmosphere and excitement of Centre Court as actually being there. With the Live 3D Wimbledon experience available in hundreds of 3D cinemas across the world, many more people will be able to enjoy one of the world’s most iconic sporting events as though they were actually at Wimbledon.”
 
Ian Ritchie, Chief Executive of The All England Lawn Tennis Club, said, “Wimbledon is renowned for its heritage and sense of tradition.  At the same time we are always looking for ways to improve the presentation of The Championships by successfully blending that tradition with innovation.  We are delighted that our 3D partnership with Sony will not only guarantee we are at the cutting edge of live sporting television, but also deliver a compelling new viewing experience for our global audiences, especially amongst our younger supporters.”
Sony Digital Cinema Contacts: Americas
Tom Di Nome
Sony Electronics Inc.
Phone: +1 201-930-6357
tom.dinome@am.sony.com
 
EMEA
Elizabeth Pierce
Sony Professional
Phone : +44 (0) 1256 483481
elizabeth.pierce@eu.sony.com
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Sony Professional: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony Professional Directory page
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