Find Companies:
Digital Cinema Technology Oct. 27, 2016
Please Login

RSS News
RSS Info About RSS


# 1999 TI

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release
San Francisco—Mar 21, 2011

Dolby Announces Next-Generation 3D Glasses at CinemaCon 2011

High-performance, stylish, reusable 3D glasses deliver cost savings to exhibitors and improved comfort to moviegoers
Dolby Laboratories, Inc. (NYSE: DLB) today announced the availability of its next-generation Dolby® 3D glasses. Designed with Dolby’s 3D technical know-how, the expertise of a leading eyewear design company, and 3M’s new multilayer optical film lenses, the glasses are compatible with Dolby 3D Digital Cinema systems currently installed.

“With the newly designed Dolby 3D glasses, we look to maintain the premium quality visual performance that Hollywood has come to expect from Dolby 3D, while providing a more comfortable fit for cinemagoers and a lower price point for exhibitors,” said Matt Cuson, Senior Marketing Director, Cinema, Dolby Laboratories. “The next-generation Dolby 3D glasses strike the perfect balance between style and performance and are designed to be used repeatedly, bringing per-ticket costs well below disposable single-use 3D glasses.”

The new glasses are currently available at a list price of $12.00 or lower when purchased with a Dolby 3D bundle. Dolby also plans to make children-sized glasses available next quarter.

New Technology Increases Performance
  • Dolby has partnered with 3M to develop a new multilayer optical film lens that greatly reduces the weight of the glasses, increasing comfort while providing the excellent optical performance moviegoers expect from Dolby 3D. 
  • A more robust mechanical design, the new nylon frame features wide side temples and a shelf along the top edge of the frames, which help prevent extraneous light from entering the glasses, reducing internal lens reflections.
Style Enhances Comfort
  • Updated industrial design makes both the audience member and the movie look marvelous.
  • The new frames fit comfortably over 98 percent of prescription glasses and are well-suited to youth and adults.
More Robust for More Use
  • The next-generation Dolby 3D glasses can withstand the rigors of many wash cycles and can be reused hundreds of times.
  • The new 3M lenses are scratch resistant and include an antireflective coating.
RFID Tags Added for Tracking
  • Beyond the antitheft tag included in previous generations of Dolby 3D glasses, the new Dolby 3D glasses also include individually serialized RFID tags.
  • These tags can be used for inventory tracking and management. 
New Lower Cost
  • Dolby 3D glasses are high-performance, environmentally friendly, passive glasses that require no batteries or charging.
  • Because they are reusable, the per-ticket cost of Dolby 3D glasses can be well below the cost of disposable 3D glasses.
  • The new glasses are available at a list price of $12.00 or lower when purchased with a Dolby 3D bundle.
Exhibitors interested in learning more about Dolby 3D should contact their nearest Dolby reseller or Dolby sales office, or visit Dolby in booth (1600A) during CinemaCon 2011 at Caesars Palace.

About Dolby 3D Digital Cinema
Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light Processing™ (DLP) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby’s 3D solution uses a unique full-spectrum color-filter technology that provides realistic color reproduction and extremely sharp images. Since launching in November 2007, Dolby has shipped over 7,600 Dolby 3D systems and has one of the largest global footprints with over 400 exhibitor partners in 67 countries.
Dolby Contacts: Sales:

Media Contact:
Joshua Gershman
Dolby Laboratories
Dolby Web Site:
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
Similar Press Releases
More PR About: 3D More
More Dolby Press Releases: Sep 29, 2016 This Fall’s Hottest Tickets Arrive in Dolby Cinema Sep 26, 2016 L.O.R.D (Legend of Ravaging Dynasties) to be Released in Dolby Vision Imaging and Dolby Atmos Sound for Dolby Cinema Aug 17, 2016 Wanda Cinema Line Selects Dolby Digital Cinema Servers for Cinemas in China Aug 8, 2016 AMC Theatres and Dolby to Accelerate Deployment to 100 Dolby Cinema at AMC Sites By End of 2017 Jul 25, 2016 Disney’s Pete’s Dragon and Marvel’s Doctor Strange Among Seven New Disney Releases Announced for Dolby Cinema Jul 8, 2016 For a Few Bullets Becomes First Chinese Local-Language Title for Dolby Cinema Jun 29, 2016 Cineplexx Raises the Stakes By Bringing Dolby Cinema to Cineplexx Salzburg Airport Jun 27, 2016 Dolby Laboratories and Amazon Announce Availability of Dolby Vision High Dynamic Range on Amazon Video Jun 23, 2016 Dolby Cinema Now Available in Asia Through Wanda Cinema Line Jun 22, 2016 Cineworld / Cinema City to Bring Dolby Atmos Immersive Soundscapes to Audiences Across Europe Jun 20, 2016 Dolby to Demonstrate the Evolution of the Cinema Experience at CineEurope 2016 Jun 20, 2016 Dolby Surpasses Major Milestone of 600 Dolby Atmos Screens Installed Or Committed in EMEA Jun 16, 2016 Dolby Laboratories and Lionsgate Announce Collaboration to Bring Dolby Vision and Dolby Atmos Content to the Home May 12, 2016 Dolby Atmos Arrives in Cannes Celebrating Film Festivals May 3, 2016 Television Academy Names Dolby Official Audio Video Technology Sponsor of its Dynamic State-Of-The-Art Theatre in Soon-To-Be-Unveiled New Saban Media Center Apr 11, 2016 Dolby to Showcase the Complete Story of Innovation in Cinema at CinemaCon 2016 Apr 6, 2016 Wanda Cinema Line Selects Dolby Atmos and Dolby Digital Cinema Processors for New Cinema Screens in China in 2016 Mar 15, 2016 Jackie Chan Cinema and Dolby Laboratories to Bring Dolby Cinema to China’s Top-Grossing Cinema Site This Summer Mar 9, 2016 Justice Prevails in Dolby Cinema Feb 18, 2016 Dolby, Christie and Necsel Collaboration on Dolby Vision Laser Projector Wins Prism Award 2016 in ‘Displays & Lighting’ Category More
©Copyright 2003 - 2016 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement