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San Francisco—Mar 21, 2011

Dolby Announces Next-Generation 3D Glasses at CinemaCon 2011

High-performance, stylish, reusable 3D glasses deliver cost savings to exhibitors and improved comfort to moviegoers
Dolby Laboratories, Inc. (NYSE: DLB) today announced the availability of its next-generation Dolby® 3D glasses. Designed with Dolby’s 3D technical know-how, the expertise of a leading eyewear design company, and 3M’s new multilayer optical film lenses, the glasses are compatible with Dolby 3D Digital Cinema systems currently installed.

“With the newly designed Dolby 3D glasses, we look to maintain the premium quality visual performance that Hollywood has come to expect from Dolby 3D, while providing a more comfortable fit for cinemagoers and a lower price point for exhibitors,” said Matt Cuson, Senior Marketing Director, Cinema, Dolby Laboratories. “The next-generation Dolby 3D glasses strike the perfect balance between style and performance and are designed to be used repeatedly, bringing per-ticket costs well below disposable single-use 3D glasses.”

The new glasses are currently available at a list price of $12.00 or lower when purchased with a Dolby 3D bundle. Dolby also plans to make children-sized glasses available next quarter.

New Technology Increases Performance
  • Dolby has partnered with 3M to develop a new multilayer optical film lens that greatly reduces the weight of the glasses, increasing comfort while providing the excellent optical performance moviegoers expect from Dolby 3D. 
  • A more robust mechanical design, the new nylon frame features wide side temples and a shelf along the top edge of the frames, which help prevent extraneous light from entering the glasses, reducing internal lens reflections.
Style Enhances Comfort
  • Updated industrial design makes both the audience member and the movie look marvelous.
  • The new frames fit comfortably over 98 percent of prescription glasses and are well-suited to youth and adults.
More Robust for More Use
  • The next-generation Dolby 3D glasses can withstand the rigors of many wash cycles and can be reused hundreds of times.
  • The new 3M lenses are scratch resistant and include an antireflective coating.
RFID Tags Added for Tracking
  • Beyond the antitheft tag included in previous generations of Dolby 3D glasses, the new Dolby 3D glasses also include individually serialized RFID tags.
  • These tags can be used for inventory tracking and management. 
New Lower Cost
  • Dolby 3D glasses are high-performance, environmentally friendly, passive glasses that require no batteries or charging.
  • Because they are reusable, the per-ticket cost of Dolby 3D glasses can be well below the cost of disposable 3D glasses.
  • The new glasses are available at a list price of $12.00 or lower when purchased with a Dolby 3D bundle.
Exhibitors interested in learning more about Dolby 3D should contact their nearest Dolby reseller or Dolby sales office, or visit Dolby in booth (1600A) during CinemaCon 2011 at Caesars Palace.

About Dolby 3D Digital Cinema
Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light Processing™ (DLP) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby’s 3D solution uses a unique full-spectrum color-filter technology that provides realistic color reproduction and extremely sharp images. Since launching in November 2007, Dolby has shipped over 7,600 Dolby 3D systems and has one of the largest global footprints with over 400 exhibitor partners in 67 countries.

Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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Mar 27, 2018 China Film Giant Screen at China Film Cinema Hangzhou East Station Xizi Site Becomes the 1200th Dolby Atmos Screen in China
Nov 3, 2017 Centerplex Announces Plans to Deploy 10 Dolby Atmos Screens in Brazil
Oct 25, 2017 CGV and Dolby Laboratories Committed to Significantly Expand Dolby Cinema Presence in China
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Oct 19, 2017 Dolby and Les Cinémas Gaumont Pathé open France’s first Dolby Cinema at Pathé Massy
Jul 17, 2017 Dolby Celebrates 100th Dolby Cinema Opening
Jun 20, 2017 Horizon Cinema Plans to Open 13-Screen Dolby Atmos Multiplex in Russia
Jun 16, 2017 Dolby to Showcase Full Range of Cinema Solutions and Momentum for New Dolby Atmos and Dolby Vision Titles at CineEurope 2017
Jun 16, 2017 Dolby Cinema Reaches 100th Announced Title with Warner Bros. Pictures’ Horse Soldiers
Jun 1, 2017 Dolby Laboratories and Universal Music Group Celebrate 50th Anniversary of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band with Special Dolby Atmos Listening Events
May 26, 2017 Les Cinémas Gaumont Pathé and Dolby to Launch Dolby Cinema in France and Expand Presence Throughout the Netherlands
Mar 28, 2017 Dadi Cinema Group Selects Dolby ShowVault/Integrated Media Blocks, Dolby Digital Cinema Processors and Dolby Atmos for Cinema Screens in China
Mar 28, 2017 Wanda Cinema Line Selects Dolby Atmos and Dolby Digital Cinema Processors for Cinema Screens in China in 2017
Mar 27, 2017 Dolby Cinema Coming to the Middle East
Mar 24, 2017 Dolby Offers Full Spectrum of Industry-leading Cinema Solutions at CinemaCon 2017
Mar 24, 2017 Dolby Surpasses Milestone of 1,000 Dolby Atmos Screens Installed in Asia Pacific
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