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# 1933 Sanabria

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Basingstoke—May 4, 2011

Sony Digital Cinema™ 4K Projection Systems are the Industry’s First to Achieve Full Compliance with DCI Specification

On Tuesday, April 26th 2011, Sony Corporation and Showcase Cinemas Cardiff, successfully performed the first commercial screening in Europe on a fully-DCI compliant projection system.
 
In March, Sony Corporation announced that its Digital Cinema 4K projection systems were the first to successfully complete the full range of compliance tests for specifications required by Digital Cinema Initiatives (DCI). Sony was accredited under the DCI specification for its “integrated projection systems.” These systems are based on the ground-breaking Sony 4K projector that can present ultra-high-resolution images (8.85 million pixels, four times as many as 2K) and a server that can securely store digital cinema content and transfer it to the projector. Each of the Sony systems were certified as “a working system that can be fully deployed in theaters,” according to DCI.
 
The new DCI compliant Key Delivery Message (KDM) structure must carry the projector thumb print certificate in addition to the server certificate, which is becoming the industry norm. This enhances the security of all digital content, allowing cinemas to meet the high DCI compliance requirement which the six major Hollywood Studios, including Walt Disney Company, Sony Pictures Entertainment, Inc., 20th Century Fox, Paramount Pictures Corporation, Warner Bros. Entertainment Inc., and Universal Studios Inc. studios have agreed upon.
 
“It is with great pleasure that we announce that Sony Digital Cinema 4K has once again taken the lead in this industry,” says David McIntosh, Head of Digital Cinema at Sony Europe. “We were the first to launch a 4K resolution projector, with 4 times the resolution of a 2K projector. We were the first to launch the “easy on the eye” 3D solution with our partner RealD. We were the first to pass the high standard DCI Compliance Security design projection system. Now, we have successfully screened fully DCI-Compliant content at our exhibitor partner Showcase Cinemas, in Cardiff - the first such screening in Europe.”
 
Sony is currently the only projection manufacturer that offers a fully DCI-Compliant projection system which consists of a 4K resolution projector and a media block.
 
In the UK, Apollo, Showcase and VUE Cinemas are have signed up for Sony Digital Cinema 4K projection systems, meaning over 1000 screens will be capable of screening in DCI-Compliant 4K resolution once the roll-out is complete. Globally, Sony has a committed base of over 13,000 4K projection systems from leading exhibitors.
 
Sony is the leading VPF provider in Europe, with Apollo, Showcase and VUE Entertainment in Europe, and is in ongoing discussions with other key exhibitors.
 
About Sony 4K Digital Technology
SXRD 4K technology from Sony is leading the digital cinema revolution. Meeting the most demanding performance standard defined by DCI, the 4K format offers a four-times increase in resolution over 2K for the ultimate big screen experience.
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page
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