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# 1950 Theatre TV

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Hollywood and San Francisco—May 11, 2011

Paramount Pictures and Marvel Studios’ Thor and Captain America: The First Avenger Debut with Dolby Surround 7.1

Dolby Surround 7.1 passes 20th title milestone in first year
Dolby Laboratories, Inc. (NYSE: DLB), Paramount Pictures, a unit of Viacom, Inc. (NYSE: VIA and VIA.B) and Marvel Entertainment, LLC announced today that both 2D and 3D formats of Thor and Captain America: The First Avenger are being released globally in Dolby® Surround 7.1.

“Marvel Studios’ Thor and Captain America: The First Avenger deliver unforgettable sequences that will draw audiences into the story with rich visual effects and Dolby Surround 7.1 will compliment these elements in an epic way,” said Victoria Alonso, EVP of Visual Effects and Post at Marvel Studios. “So whether you are swooping over the lands of Asgard in Thor or in a World War II battle scene in Captain America:The First Avenger, audiences will feel more a part of the action with Dolby Surround 7.1.”

The latest innovation from a pioneer in cinema sound, Dolby Surround 7.1 improves the spatial dimension of soundtracks and enhances audio definition, resulting in full-featured audio that better matches the visual impact of movies.

“Paramount Pictures and Marvel Studios’ Captain America: The First Avenger becomes the twenty-first 7.1 feature film to be announced, making Dolby Surround 7.1 one of the fastest cinema audio formats ever adopted in Dolby’s history,”  said Robin Selden, Senior Vice President, Marketing, Dolby Laboratories. “We are thrilled that Hollywood, exhibitors, and content creators around the world have embraced Dolby Surround 7.1 to help enrich the moviegoing experience for consumers.”

Thor, released on May 6, 2011, and Captain America: The First Avenger, scheduled for July 22, 2011, are being released in select Dolby Surround 7.1 theaters across North America with International regions to follow.

About Dolby Surround 7.1
With the ability for content creators to mix in a discrete 7.1 format, Dolby Surround 7.1 provides four surround zones to better orchestrate audio channels in a movie theater environment. The four surround zones incorporate the traditional Left Surround and Right Surround with new Back Surround Left and Back Surround Right zones. The addition of the two Back Surround zones enhances directionality in panning 360 degrees around the theater.
 
Dolby Surround 7.1 format comprises eight channels of audio and has the following channel layout: Left, Center, Right, Low-Frequency Effects (LFE), Left Surround, Right Surround, Back Surround Left, and Back Surround Right.
 
Currently there are over 1,400 screens equipped with Dolby Surround 7.1. Global Dolby Surround 7.1 locations are listed at www.dolby.com/consumer/product/movies/theater/find-a-cinema.html.
 
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit www.marvel.com
Dolby Contacts: Sales:
DDCinfo@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site About Paramount Pictures: Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands.  The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies.  PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution. Paramount Pictures Directory page
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