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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.

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Hollywood and San Francisco—May 11, 2011

Paramount Pictures and Marvel Studios’ Thor and Captain America: The First Avenger Debut with Dolby Surround 7.1

Dolby Surround 7.1 passes 20th title milestone in first year
Dolby Laboratories, Inc. (NYSE: DLB), Paramount Pictures, a unit of Viacom, Inc. (NYSE: VIA and VIA.B) and Marvel Entertainment, LLC announced today that both 2D and 3D formats of Thor and Captain America: The First Avenger are being released globally in Dolby® Surround 7.1.

“Marvel Studios’ Thor and Captain America: The First Avenger deliver unforgettable sequences that will draw audiences into the story with rich visual effects and Dolby Surround 7.1 will compliment these elements in an epic way,” said Victoria Alonso, EVP of Visual Effects and Post at Marvel Studios. “So whether you are swooping over the lands of Asgard in Thor or in a World War II battle scene in Captain America:The First Avenger, audiences will feel more a part of the action with Dolby Surround 7.1.”

The latest innovation from a pioneer in cinema sound, Dolby Surround 7.1 improves the spatial dimension of soundtracks and enhances audio definition, resulting in full-featured audio that better matches the visual impact of movies.

“Paramount Pictures and Marvel Studios’ Captain America: The First Avenger becomes the twenty-first 7.1 feature film to be announced, making Dolby Surround 7.1 one of the fastest cinema audio formats ever adopted in Dolby’s history,”  said Robin Selden, Senior Vice President, Marketing, Dolby Laboratories. “We are thrilled that Hollywood, exhibitors, and content creators around the world have embraced Dolby Surround 7.1 to help enrich the moviegoing experience for consumers.”

Thor, released on May 6, 2011, and Captain America: The First Avenger, scheduled for July 22, 2011, are being released in select Dolby Surround 7.1 theaters across North America with International regions to follow.

About Dolby Surround 7.1
With the ability for content creators to mix in a discrete 7.1 format, Dolby Surround 7.1 provides four surround zones to better orchestrate audio channels in a movie theater environment. The four surround zones incorporate the traditional Left Surround and Right Surround with new Back Surround Left and Back Surround Right zones. The addition of the two Back Surround zones enhances directionality in panning 360 degrees around the theater.
 
Dolby Surround 7.1 format comprises eight channels of audio and has the following channel layout: Left, Center, Right, Low-Frequency Effects (LFE), Left Surround, Right Surround, Back Surround Left, and Back Surround Right.
 
Currently there are over 1,400 screens equipped with Dolby Surround 7.1. Global Dolby Surround 7.1 locations are listed at www.dolby.com/consumer/product/movies/theater/find-a-cinema.html.
 
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit www.marvel.com


Dolby Contacts:
Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

 Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Dimension, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
About Paramount Pictures: Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, and Paramount Players. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures Directory page

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More Dolby News:
Nov 7, 2019 Dolby Cinema Launches 4th Location in UK
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Birmingham has become the latest UK city to welcome a Dolby Cinema, following a breakthrough year in bringing film buffs the very best technology with ODEON Cinemas Group.

Sep 25, 2019 Dolby Celebrates Opening of the 2,000th Dolby Atmos Screen in China at Jinyi Cinemas Jiaxing Site
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Dolby Laboratories Inc. (NYSE: DLB) and Guangzhou Jinyi Media Corporation Ltd. (Jinyi, 002905.SZ), owner of Jinyi Cinemas, one of the largest cinema circuits in China, today announced the opening of the 2,000th Dolby Atmos® cinema screen in China at Jinyi Cinemas Jiaxing site.

Sep 19, 2019 Dolby Laboratories And Cineplexx Bring Dolby Cinema Experience To Vienna For The First Time With Launch Of A New Dolby Cinema At Village Cinema Wien Mitte
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Dolby Laboratories, Inc. (NYSE: DLB) and Cineplexx today announced the opening of the first Dolby Cinema in Vienna at the Village Cinema / Wien Mitte with the premiere of the new blockbuster movie Ad Astra. The collaboration with Dolby forms a part of Cineplexx’s modernization strategy as it  underlines its commitment to deliver the best possible cinema experience to its customers in Austria. A second Dolby Cinema site is also planned to open later in the year.

Sep 16, 2019 Dolby and United Cinema Chain to Bring First Dolby Cinema to Russia
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Dolby Laboratories, Inc. (NYSE: DLB) and The United Cinema Chain “Kino OKKO” (Cinema Park & Formula Kino) have entered into an agreement for the first deployment of Dolby Cinema in Russia.

Sep 11, 2019 Manchester Becomes Latest UK City to Open A State-Of-The-Art Dolby Cinema, at Odeon Trafford Centre
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Manchester film fans can enjoy the very best in cinema technology and luxury following the opening of the highly-anticipated Dolby CinemaTM at ODEON Trafford Centre. They now have the opportunity to experience films including IT Chapter 2 in the stunning Dolby Cinema, creating an immersive environment and an unrivalled cinematic experience in the city.

Aug 5, 2019 The Matrix Returns to the Big Screen for 20-Year Anniversary Exclusively in Dolby Cinema at AMC
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Dolby Laboratories, Inc. (NYSE: DLB), Warner Bros., and AMC Theatres® (NYSE:AMC) today announced that The Matrix, winner of four Academy Awards including Best Sound, will return to select theaters nationwide for an exclusive one-week engagement in Dolby Cinema at AMC.

Jul 1, 2019 Dolby and Pathé Live Join Forces to Screen "MYLÈNE FARMER 2019 - THE FILM" in Dolby Cinema and Dolby Atmos Theatres
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Dolby Laboratories, Inc. (NYSE: DLB), and Pathé Live today announced that they will offer fans of renowned French artist Mylène Farmer the opportunity to see her concerts in Dolby Cinema® and Dolby Atmos® screens in France, and in Dolby Atmos screens across Belgium, Switzerland, Canada and Russia for a one night only event in cinemas on November 7th this year.

Jun 18, 2019 Dolby and Odeon Cinemas Group Expand UK Footprint with Dolby Cinema Screens Launching in Manchester and Birmingham This Autumn
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Dolby Laboratories, Inc. (NYSE: DLB) and ODEON Cinemas Group, an AMC Entertainment Company, (NYSE:AMC) today announced that Manchester and Birmingham will be the latest cities in the UK to have a premium cinema experience brought to their film fans with a Dolby Cinema.

May 17, 2019 First Dolby Cinema Opens in Germany with Kinopolis Gruppe in Munich
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Dolby Laboratories, Inc. and Kinopolis Gruppe today announced the opening of the first Dolby Cinema in Germany at the renowned Mathäser Palast in Munich. Film fans can now enjoy the very best cinema presentation in the heart of the city, following the opening of the highly-anticipated site.

Mar 28, 2019 Dolby Drives Global Momentum at CinemaCon 2019
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Dolby Laboratories, Inc. (NYSE: DLB) showcases global growth for Dolby Cinema as well as a full spectrum of innovative, industry-leading solutions for cinema exhibition, including the new Dolby Cinema Processor CP950 at CinemaCon 2019.
More Paramount Pictures News:
Oct 3, 2019 Pioneering 120fps HFR Cinema with Paramount Pictures’ Gemini Man, from Legendary Filmmaker Ang Lee
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Three-time Academy Award-winning filmmaker Ang Lee’s much anticipated new film, Paramount Pictures Gemini Man premieres on October 6th at the TCL Chinese Theatre in Los Angeles – a movie palace situated on the Hollywood Walk of Fame. This historic location serves as the perfect showcase for a film that stretches technological boundaries by being produced in 4K resolution, 3D, and shot at a high frame rate (HFR) of 120 fps (frames per second).

Dec 13, 2011 Paramount Pictures Mission: Impossible – Ghost Protocol makes Singapore Debut in Dolby Surround 7.1
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Dolby Laboratories, Inc. (NYSE:DLB), Paramount Pictures, a unit of Viacom, Inc. (NYSE: VIA and VIA.B) announced today that Mission: Impossible – Ghost Protocol will premiere on December 14th in Singapore with Dolby® Surround 7.1 at Shaw Theatres Lido Cineplex.


Jan 22, 2009 Paramount Pictures Announces Direct-to-Exhibitors Digital Cinema Deal
Oct 17, 2007 Microspace Beams DreamWorks’ “The Heartbreak Kid” to Theaters Nationwide
Oct 11, 2007 Paramount Pictures International and Arts Alliance Media Enter Into Agreement to Deploy Digital Cinema in Europe
Arts Alliance Media Logo
In a move that accelerates the conversion to digital cinema in Europe Paramount Pictures International (PPI) and Arts Alliance Media (AAM), Europe’s leading provider of digital film distribution services, have reached a non-exclusive long term agreement for digital cinema deployment. Under the agreement PPI has committed to supply its films in digital format to AAM deployed DCI-compliant digital cinema screens in the UK and Ireland, Germany, Austria, Switzerland, France, Spain, Portugal, Italy, the Nordic region and Benelux.

Jul 12, 2006 Paramount Pictures Corporation Joins Third Phase of '4K Pure Cinema' - World's First Networked 4K Digital Cinema Joint Field Trial, Which Has Now Been Extended Through 2006
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