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# 1937 Scophony

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Woodland Hills, CA—Jun 16, 2011

Panavision 3D System to Be Installed in Art Deco Glasgow Film Theatre

“3D is not just for big budget blockbusters” theatre director says
The Panavision 3D System will be put to unique use in an agreement announced today involving GFT (Glasgow Film Theatre) in Scotland.  Traditionally used in cinemas worldwide to deliver effects-laden and heavily-promoted studio releases, the system will be used to show independent movies in this 400-seat cultural cinema.  One of the first movies shown will be ‘Horrid Henry’, a UK production opening in July.  Several cast members are expected to be in attendance. 
 
“We are fortunate,” said Adam MacDonald, Director of Sales, EMEA for DPVO Theatrical, the company developing and marketing the Panavision 3D System, “to be selected by the GFT, one of the most prestigious cinemas in the country.  They attract a more discerning audience who appreciates the quality and superior entertainment experience that 3D on a white screen offers.  Our system provides that and we are pleased that they see us as meeting their standards.” 
 
 “3D adds to the big screen experience,” said Jaki McDougall, Chief Executive of Glasgow Film who operate GFT, “and we believe that it's moving beyond its traditional use in big-budget blockbusters. For a cultural cinema it's important that we screen directors’ work as they intend it to be shown.  Some of the world’s finest independent filmmakers are starting to explore 3D -- Wender's ‘Pina’ and Herzog's ‘Cave of Forgotten Dreams’ are just two examples – and we want to take our audiences along on the adventure.” 
 
The Panavision 3D System is well suited to meet GFT’s needs because it’s compatible with a white or silver screen, digital or film projection.  Using unique technology to comb the entire visible spectrum, the system is the most efficient – and delivers the most complete color rendition – of any 3D system using passive glasses and a white screen.  
 
“We chose the Panavision 3D System for the quality of image it provides and for its ability to work with a white screen,” McDougall said.  “Their glasses are not the most stylish; that might work to our advantage because their design discourages people from carrying them away when they leave.  But they’re lightweight, comfortable, and make you feel like you’re in the movie.  Cultural, or arthouse cinema has yet to develop its own aesthetic around 3D, and we're interested to be part of that process.” 
 
The Panavision 3D System package includes a filter module installed in the digital projector, a quantity of high-quality reusable glasses with tempered glass lenses, and a washing-sanitizing system.  The module includes a spinning filter which slices the motion picture image into ten slim bands of color and delivers five bands to the left eye, five to the right.  Light intensity is approximately equal to both eyes and the brain combines the images to see 3D. 
 
“It’s a highly flexible and simple approach to 3D,” MacDonald said.  “Cinemas can move easily from 3D to 2D and back again on the same screen to show different movies, even during different day parts.  Our approach typically attracts larger cinema circuits and we’re working with some of the most successful dealers in several countries.  The GFT is a ‘first’ for us, but we were attracted by the quality of their presentation; our goal is to help them more fully deliver that with the excitement offered by digital 3D.”
   
For more information on the Glasgow Film Theatre, visit www.glasgowfilm.org
About Panavision 3D: Founded in 1954, Panavision Inc. is a leading designer and manufacturer of high‐precision camera systems, consisting of film and digital cameras, lenses and accessories for the motion picture and television industries. Panavision systems are rented through its domestic and international owned and operated facilities and distributor network. Panavision also supplies lighting, grip and crane equipment for use by motion picture and television productions. Panavision 3D Directory page
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