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Chicago—Aug 17, 2011
Marcus Theatres® Selects NEC Digital Cinema Projectors and Displays for Full-Scale Rollout at its 47 Locations
Prestigious 75-Year-Old Theater Chain Preparing for New 3D Blockbuster Films
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today that Marcus Theatres® (NYSE: MCS) has selected NEC projectors to make a full-scale conversion to digital cinema on almost 700 screens it owns or manages across the Midwest and East.
The agreement also includes deployment of NEC large-screen displays for the theater chain's lobbies and concession areas to promote food, beverage and other specials as well as adhere to new FDA calorie guidelines.
"We've enjoyed a long history with Marcus Theatres and are grateful for the opportunity to expand our relationship to help meet the demands of 3D movies as well as the overall migration to digital cinema," said Pierre Richer, President and COO of NEC Display Solutions. "Unlike its competitors, NEC is able to offer a comprehensive solution for exhibitors - from high-performing digital cinema projectors to powerful, commercial-grade digital menu boards and our VUKUNET DOOH (Digital Out of Home) inventory management, ad delivery, billing and payment system - to generate new revenue streams as well as elevate the entire theater-going experience."
Marcus Theatres ordered NEC's complete line of digital cinema projectors - the NC1200, NC2000, NC3200S and NC3240S models - for virtually all of its circuit in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. It also will deploy NEC's award-winning E, V and P Series large-screen displays in other areas of the cinemas.
"NEC Display is renowned for offering quality digital cinema projectors, but we're also looking forward to benefiting from a wider spectrum of products in our latest agreement," said Bruce Olson, President of Marcus Theatres. "The ability to change food and beverage items on the fly with dynamic digital menu boards and to easily run advertising will be true differentiators for us in the marketplace."
Meanwhile, Cinedigm (NASDAQ: CIDM), the global leader in digital cinema conversion programs, is responsible for structuring and implementing the underlying VPF (virtual print fee) agreement that enables the conversion to digital cinema, as well as providing the entire administration responsibility of the VPF program.
"We're thrilled we were able to create a customized digital cinema solution for Marcus Theatres, including an anchor position in our recently announced up to $130 million digital cinema funding facility," said Chris McGurk, Chairman and CEO of Cinedigm. "We look forward to supporting the Marcus rollout so their audiences can enjoy the benefits of digital cinema as soon as possible."
Ballantyne Strong, Inc. (NYSE Amex: BTN) is the project's reseller, and will provide installation and integration services, warranty and first-level support, monitoring the health of each projector in the system from its network operations center. Doremi will provide the digital servers with integrated media blocks.
"Ballantyne Strong is extremely proud to continue our 40-plus year partnership with Marcus Theatres on their conversion to digital projection technology. Along with providing the first-rate equipment of our distribution partners, NEC and Doremi, Ballantyne will also be offering installation, NOC and after-sale maintenance services for the entire Marcus Theatres circuit," said President and CEO Gary L. Cavey of Ballantyne Strong.
"Doremi is honored to be working with partners NEC Display, Ballantyne and Cinedigm to benefit Marcus Theatres and its valued patrons," said Michael Archer, Vice President Digital Cinema at Doremi.
NEC digital cinema projectors are Digital Cinema Initiatives (DCI) compliant, which allows exhibitors to capitalize on current and future growth opportunities, and can be centrally managed, freeing up on-site theater personnel for more strategic activities.
The NEC deployment is scheduled to begin shortly to meet fall 3D blockbuster movies, including "Twixt," "Hugo," and "The Adventures of Tintin," with all screens slated to go digital by the end of 2011.
For more information on NEC's digital cinema projectors, visit http://necdisplay.com/category/digital-cinema-projectors.
To learn more about financing options and current promotions, please visit http://www.necdisplay.com/GoDigital.
NEC's Cinema Advantage program offers Reward Points and exclusive promotions to small-to-medium-sized exhibitors. Visit http://neccinemaadvantage.com to register.
NEC Digital Cinema Contacts:
North America and South America
NEC Display Solutions of America
Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh
Phone: 49(0)89-99 6990
Public Relations: Ann Kjellser
PR Manager EMEA
Phone: 46 72 162 8719
Sales: Mark Kendall
Senior Manager, Digital Cinema
Phone: 44 118 969-1352
Marketing: Gerd Kaiser
Product line manager, Large Venue Projectors
Phone: 49(0)89 99 699-623
NEC Display Solutions, Ltd.
Phone : 0120-610-161 (Customer Support Center)
*9:00-18:00 except Saturday/Sunday/National holidays
NEC Solutions (China) Co., Ltd.
Australia, New Zealand
NEC Australia Pty Ltd
Phone: +61 3 9262 1111
Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Phone: +66 2887 8807
Hong Kong, Macau, Taiwan
Strong Westrex, Inc.
Phone: +852 2827 8289
India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd.
Phone: +91 44 42041505
Hyosung ITX Co., Ltd.
Phone: +82 2 2102 8591
*Web Site of NEC DLP Cinema Projectors
About NEC Digital Cinema:
Combining advanced DLP Cinema®
projectors with reliable multiplex and screen servers, NEC Display Solutions’
Digital Cinema Projector Series offers the most comprehensive digital cinema
solution on the market today. These 3D-capable models enable theaters to
deliver stunning digital images regardless of screen size, while simplifying
theater management and reducing costs. All of NEC's digital cinema projectors
meet DCI specifications for performance and reliability, meeting the
requirements of today’s cinema industry. NEC also offers full digital signage
solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia
projectors, for lobbies, concessions and concourses.
NEC Digital Cinema Directory page
NEC Digital Cinema Web Site
About Marcus Theatres:
Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit in the United States and currently owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota, and Ohio.
Marcus Theatres Directory page
More NEC Digital Cinema Press Releases:
Apr 20, 2015
NEC to Showcase New Digital Cinema Projector NC1201l at Cinemacon 2015
Jan 13, 2015
NEC Display’s ‘Ticket to Digital’ Program Paves Way for Theaters to Make Conversion to Digital
Jul 21, 2014
NEC (China) Announces Its First Shipment of 18 Sets of Laser Projectors into China Market
Jun 17, 2014
NEC Display Solutions Showcases Digital Cinema Innovations at its 10th CineEurope 2014
Jun 16, 2014
NEC Display Solutions and Coca-Cola Partner to Reveal the Future Cinema Experience at CineEurope 2014
May 29, 2014
NEC Display Solutions Announces World’s First DCI-Compliant Laser Projectors for Digital Cinema
Mar 25, 2014
NEC Display Solutions Shipping Digital Cinema Projector with Laser Light Source
Nov 12, 2013
Odeon and NEC Display Solutions Bring Leicester Square Alive with One of Europe’s Largest Public Digital Display Screens
Nov 11, 2013
NEC Display Solutions Featured in Laser Light Engines’ Upcoming Projection Demonstration
Oct 21, 2013
NEC Display Solutions Launches Digital Cinema Projector with Laser Light Source
More Marcus Theatres Press Releases:
Dec 13, 2013
Marcus Theatres Debuts Dolby Atmos in UltraScreen DLX Auditoriums
Apr 15, 2013
Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema
Oct 10, 2011
Ballantyne Strong Successfully Completes Marcus Theatres® Full-Scale Digital Cinema Deployment in Only 45 Days
Oct 10, 2011
Marcus Theatres® Completes Digital Cinema Installations, Branded MDX
Aug 17, 2011
Doremi Cinema Secures Large-Scale Digital Cinema Rollout for Marcus Theatres®
Aug 17, 2011
Marcus Theatres® Selects Ballantyne Strong for Its Full-Scale Digital Cinema Deployment, Including 570 NEC Projection Systems, Installations, Maintenance and NOC Services
Jul 5, 2011
Marcus Theatres® Announces Large-Scale Digital Cinema Rollout
Mar 25, 2010
Marcus Theatres® to Install Digital RealD 3D Systems in Eight 70-Foot-Wide UltraScreens®
Mar 8, 2010
Marcus Theatres® To Install 19 Additional RealD 3D Systems
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