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Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of
's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.
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Chicago—Aug 17, 2011
Marcus Theatres® Selects NEC Digital Cinema Projectors and Displays for Full-Scale Rollout at its 47 Locations
Prestigious 75-Year-Old Theater Chain Preparing for New 3D Blockbuster Films
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today that Marcus Theatres® (NYSE: MCS) has selected NEC projectors to make a full-scale conversion to digital cinema on almost 700 screens it owns or manages across the Midwest and East.
The agreement also includes deployment of NEC large-screen displays for the theater chain's lobbies and concession areas to promote food, beverage and other specials as well as adhere to new FDA calorie guidelines.
"We've enjoyed a long history with Marcus Theatres and are grateful for the opportunity to expand our relationship to help meet the demands of 3D movies as well as the overall migration to digital cinema," said Pierre Richer, President and COO of NEC Display Solutions. "Unlike its competitors, NEC is able to offer a comprehensive solution for exhibitors - from high-performing digital cinema projectors to powerful, commercial-grade digital menu boards and our VUKUNET DOOH (Digital Out of Home) inventory management, ad delivery, billing and payment system - to generate new revenue streams as well as elevate the entire theater-going experience."
Marcus Theatres ordered NEC's complete line of digital cinema projectors - the NC1200, NC2000, NC3200S and NC3240S models - for virtually all of its circuit in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. It also will deploy NEC's award-winning E, V and P Series large-screen displays in other areas of the cinemas.
"NEC Display is renowned for offering quality digital cinema projectors, but we're also looking forward to benefiting from a wider spectrum of products in our latest agreement," said Bruce Olson, President of Marcus Theatres. "The ability to change food and beverage items on the fly with dynamic digital menu boards and to easily run advertising will be true differentiators for us in the marketplace."
Meanwhile, Cinedigm (NASDAQ: CIDM), the global leader in digital cinema conversion programs, is responsible for structuring and implementing the underlying VPF (virtual print fee) agreement that enables the conversion to digital cinema, as well as providing the entire administration responsibility of the VPF program.
"We're thrilled we were able to create a customized digital cinema solution for Marcus Theatres, including an anchor position in our recently announced up to $130 million digital cinema funding facility," said Chris McGurk, Chairman and CEO of Cinedigm. "We look forward to supporting the Marcus rollout so their audiences can enjoy the benefits of digital cinema as soon as possible."
Ballantyne Strong, Inc. (NYSE Amex: BTN) is the project's reseller, and will provide installation and integration services, warranty and first-level support, monitoring the health of each projector in the system from its network operations center. Doremi will provide the digital servers with integrated media blocks.
"Ballantyne Strong is extremely proud to continue our 40-plus year partnership with Marcus Theatres on their conversion to digital projection technology. Along with providing the first-rate equipment of our distribution partners, NEC and Doremi, Ballantyne will also be offering installation, NOC and after-sale maintenance services for the entire Marcus Theatres circuit," said President and CEO Gary L. Cavey of Ballantyne Strong.
"Doremi is honored to be working with partners NEC Display, Ballantyne and Cinedigm to benefit Marcus Theatres and its valued patrons," said Michael Archer, Vice President Digital Cinema at Doremi.
NEC digital cinema projectors are Digital Cinema Initiatives (DCI) compliant, which allows exhibitors to capitalize on current and future growth opportunities, and can be centrally managed, freeing up on-site theater personnel for more strategic activities.
The NEC deployment is scheduled to begin shortly to meet fall 3D blockbuster movies, including "Twixt," "Hugo," and "The Adventures of Tintin," with all screens slated to go digital by the end of 2011.
For more information on NEC's digital cinema projectors, visit
To learn more about financing options and current promotions, please visit
NEC's Cinema Advantage program offers Reward Points and exclusive promotions to small-to-medium-sized exhibitors. Visit
NEC Display Solutions, Ltd. Contacts:
North America and South America
NEC Display Solutions of America
NEC Digital Cinema
Marketing: Danielle Moore
Channel Marketing Manager
Public Relations: Kathy Errera
Digital Marketing Specialist
EMEA & CIS
NEC Display Solutions Europe Gmbh
NEC Digital Cinema:
Alain Chamaillard: Head of Cinema EMEA & CIS
Mark Kendall : Senior Sales Manager
Jens Kayser : Sales Manager
Ann Kjellser, PR Manager EMEA // Email:
NEC Display Solutions, Ltd.
Phone : 0120-610-161 (Customer Support Center)
*9:00-18:00 except Saturday/Sunday/National holidays
NEC Information Systems (Shanghai),Ltd.
Australia, New Zealand
NEC Australia Pty Ltd
Phone: +61 2 131632
Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
+66 2887 8807
Hong Kong, Macau, Taiwan
TAIWAN WESTERN EQUIOMENT Co. Limited
Phone : +886-2-2370-6302
WESTREX HONG KONG LIMITED
Phone : +886-2-2370-6302
India, Sri Lanka, Pakistan, Bangladesh, Nepal
Qube Cinema Technologies Private Limited
Phone: +91 (44) 4204-1505
Hyosung ITX Co., Ltd.
+82 2 2102 8591
*Web Site of NEC DLP Cinema Projectors
NEC Links and Information:
NEC Digital Cinema Projectors
About NEC Display Solutions, Ltd.:
Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.
NEC Display Solutions, Ltd. Directory page
NEC Display Solutions, Ltd. Web Site
About Marcus Theatres:
, a division of
The Marcus Corporation,
is the fourth largest theatre circuit in the United States and currently owns or operates 890 screens at 68 locations in eight states. Upon completion of its announced acquisition of the Movie Tavern circuit in early 2019, Marcus Theatres will own or operate 1,098 screens at 90 locations in 17 states.
Marcus Theatres Directory page
NEC Display Solutions, Ltd. (Tokyo)
Marcus Theatres (Milwaukee)
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More Marcus Theatres News:
Nov 19, 2018
Vista Cinema Signs Agreement with Marcus Theatres®, the fourth Largest Cinema Exhibition Chain in the United States
Oct 23, 2017
Marcus Theatres® Extends CIELO Contract, Adding Director’s Cut Service Level
Nov 24, 2015
4DX Opens Second U.S. Location, First in the Midwest, at Gurnee Mills Cinema
Nov 4, 2015
HARMAN Professional Solutions’ Technologies Help Marcus Theatres Cast Immersive Audio in a Starring Role at Flagship Cineplex
Oct 13, 2015
Hollywood Software Inks Deal with Marcus Theatres To Utilize its Enterprise Web Product
Sep 1, 2015
4DX Cinema to Make Chicago Premiere This Fall
Dec 13, 2013
Marcus Theatres Debuts Dolby Atmos in UltraScreen DLX Auditoriums
Apr 15, 2013
Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema
Oct 10, 2011
Ballantyne Strong Successfully Completes Marcus Theatres® Full-Scale Digital Cinema Deployment in Only 45 Days
Oct 10, 2011
Marcus Theatres® Completes Digital Cinema Installations, Branded MDX
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