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# 1939 Baird

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Noida, India—Oct 18, 2012

Kamal Haasan's 'Vishwaroop' to Be Released in Barco's 3D Cinema Sound Format

Barco, a global leader in digital cinema technology, is pleased to announce that one of India’s leading film producers, Kamal Haasan, has selected Barco Auro 11.1 for his next action thriller ‘Vishwaroop’, slated for release in January 2013. 

What’s more, Barco’s 3D sound technology is quickly gaining traction in India, with installations scheduled at SPI Cinemas (Sathyam) in Chennai, the Prasad facilities in Hyderabad and Mayajaal in Chennai, one of India’s largest 16-screen multiplexes.New possibilities in storytelling.

“When I first heard demonstrations of what Barco’s 3D sound technology is capable of, I immediately saw the potential for my next movie,” comments Kamal Haasan, producer of ‘Vishwaroop’. “As Barco Auro 11.1 creates the most realistic sound effects, I believe it will definitely bring added value to ‘Vishwaroop’. The movie is an action thriller, with a lot of fighter planes flying overhead and other sound-driven visuals – so the system’s immersive and realistic sound effects will surely add to the suspense.”

The future of cinematic sound
“We are really proud that Barco Auro 11.1 is being installed at Indian theaters and at leading exhibitors around the world. This is further evidence that it’s the future of cinematic sound,” says Brian Claypool, Senior Director Strategic Business Development at Barco. “Thanks to the efforts of Kamal Haasan, Indian moviegoers will be treated to an unforgettable movie experience.” 

Three layers of sound
Barco’s 3D sound format is designed with three layers of sound (surround, height and overhead) rather than the singular layer offered by traditional surround sound. Adding more than just speakers overhead, its three layers of sound come from all around and above the listener, transforming conventional cinema audio into a fully immersive 3D sound experience. As the system is fully compatible with existing formats, only a minimal hardware and installation investment is required to upgrade from traditional 5.1 to Barco Auro 11.1. 

About Auro Technologies 
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system has been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
Barco Web Site:
About Barco Digital Cinema: Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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