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# 1939 Baird

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Noida, India—Oct 18, 2012

Kamal Haasan's 'Vishwaroop' to Be Released in Barco's 3D Cinema Sound Format

Barco, a global leader in digital cinema technology, is pleased to announce that one of India’s leading film producers, Kamal Haasan, has selected Barco Auro 11.1 for his next action thriller ‘Vishwaroop’, slated for release in January 2013. 

What’s more, Barco’s 3D sound technology is quickly gaining traction in India, with installations scheduled at SPI Cinemas (Sathyam) in Chennai, the Prasad facilities in Hyderabad and Mayajaal in Chennai, one of India’s largest 16-screen multiplexes.New possibilities in storytelling.

“When I first heard demonstrations of what Barco’s 3D sound technology is capable of, I immediately saw the potential for my next movie,” comments Kamal Haasan, producer of ‘Vishwaroop’. “As Barco Auro 11.1 creates the most realistic sound effects, I believe it will definitely bring added value to ‘Vishwaroop’. The movie is an action thriller, with a lot of fighter planes flying overhead and other sound-driven visuals – so the system’s immersive and realistic sound effects will surely add to the suspense.”

The future of cinematic sound
“We are really proud that Barco Auro 11.1 is being installed at Indian theaters and at leading exhibitors around the world. This is further evidence that it’s the future of cinematic sound,” says Brian Claypool, Senior Director Strategic Business Development at Barco. “Thanks to the efforts of Kamal Haasan, Indian moviegoers will be treated to an unforgettable movie experience.” 

Three layers of sound
Barco’s 3D sound format is designed with three layers of sound (surround, height and overhead) rather than the singular layer offered by traditional surround sound. Adding more than just speakers overhead, its three layers of sound come from all around and above the listener, transforming conventional cinema audio into a fully immersive 3D sound experience. As the system is fully compatible with existing formats, only a minimal hardware and installation investment is required to upgrade from traditional 5.1 to Barco Auro 11.1. 

About Auro Technologies 
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system has been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page
Tags:
Cinema Sound
Source:
Barco (Kuurne)
Countries:
India

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