Cinema Technology Feb. 25, 2018
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Sacramento, Calif., USA—Mar 30, 2017

CMX Opens First All-Laser Illuminated Theater on the US East Coast with Barco Smart Laser Cinema Projectors

Digital Cinema leader Barco and CMX, a subsidiary of Cinemex, the sixth largest cinema chain in the world, have partnered to equip the new CMX Theater at newly opened, $1 billion+ Brickell City Centre in Miami, Florida with Barco’s Smart Laser cinema projectors. When it opens in April, the cinema will deliver the region’s best movie presentation quality while operating at a significantly lower cost than traditional xenon-powered theaters.

Barco and Cinemex have a longstanding relationship resulting from the digital cinema conversion of 1,800 screens for the exhibitor’s theaters in Mexico in 2013. Since then, Barco has grown its market share of the Latin America cinema market to 80%, while Cinemex is ranked the sixth largest cinema chain in the world. 

With more than 300 multiplexes in Mexico, Cinemex has just begun its expansion into the United States. The CMX Theater at Brickell will be the first site, to be followed by other locations all over the USA. The Brickell cinema features 10 auditoriums in a nearly 36,000 square foot multiplex.

Growing a successful cinema relationship
“We are excited to chart our international expansion course with Barco at our side,” comments Luis Castelazo, Director of CMX. “They have been an excellent, highly reliable cinema partner with the very best technology at the lowest TCO, enabling us to offer a high quality movie experience to our customers. Our Brickell City Centre cinema is one of the world’s all-laser theaters, providing an exceptional and unique entertainment experience.”

CMX selected the award-winning Barco DP2K-20CLP Smart Laser cinema projector to outfit its screens, in line with offering the best available Cinema experience at Brickell.

Best image quality for the lowest TCO

Smart Laser cinema projectors offer the most cost-effective value proposition for exhibitors desiring to bring laser benefits to every screen. Cinemex will be able to offer an even higher image quality in its mainstream auditoriums, thanks to superior contrast, brightness and color uniformity. Exhibitors can also reduce maintenance and simplify their operations, resulting in a low total cost of ownership. To date, Barco has installed more than 1,500 of these projectors around the world.

“We are honored to support CMX’s U.S. growth plans and applaud the company’s strong commitment to delighting its customers with the best moviegoing experience,” comments Ivan Cannau, Vice President Latin America for Barco. “In addition to elevating movie presentation quality, our Smart Laser projectors will help CMX to significantly reduce operating expenses and risk, as a flexible and future-proof solution.”

A prime destination for work, life and play

The new Brickell City Centre has brought a significant transformation to the local area, offering a vibrant, high-end work/live/play destination in downtown Miami. Spanning 9.1 acres, the 5.4 million square foot center comprises a 500,000 square foot open-air shopping center, two luxury condo towers, a five-star hotel, and class-A office buildings among other amenities. 

Barco’s commitment to bringing innovation to Latin American cinema partners

Barco was a pioneer in bringing digital cinema to Latin America, and its relationship and strong support to partners as CMX goes back many years. This is yet another showcase of Barco’s commitment to enable Latin partners to bring innovation to the cinema world. Barco has always been a firm believer that Mexico and Latin America are a strategic frontier for its cinema technologies and experiences, and significantly scaled up its local infrastructure investments over the last decade based on its confidence in the region. 

To ensure exhibitors’ total satisfaction, Barco provides 24/7/365 onsite technical support through local service teams, with parts conveniently available from eight locations in Latin America. In addition, Barco offers a combination of installation and advanced service certification training and local help desk support center available in Mexico City, Mexico; Bogota, Colombia; Sao Paulo, Brazil; Sacramento, California and Miami, Florida.

Barco Contacts:

Camille Burch Camille Burch
Press and PR contact Americas
Barco n.v.
Telephone +1 678 584 2379

Stephanie Vlegels Stephanie Vlegels
Press and PR contact EMEA
Barco nv
Telephone +32 56 36 81 66

Vickie Yueh Vickie Yueh
Press and PR contact APAC & GRC
Barco nv
Telephone +886 2 8771 0228

Logo: Barco Digital Cinema About Barco Digital Cinema: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2016, we realized sales of 1.102 billion euro. We have a team of 3,500 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About CMX: CMX, a developer and operator of state-of-the-art cinema venues, sets a new standard in the premium movie-going experience and takes “WOW” to the next level. Complete with cutting edge audiovisual technology, the CMX luxury concept offers moviegoers the ultimate upscale and relaxing experience with its high end décor, oversized upholstered reclining seats with leather accents, in-seat as well as Grab & Go gourmet dining options and an exceptional assortment of wines and handcrafted cocktails made to order by a top mixologist in a well-appointed lounge and bar area. CMX brings the cinematic experience to any portable device through its extensive easy to use geo-targeted application, allowing customers to purchase tickets and order food. CMX enters the US market with its first theater in Miami’s Brickell City Centre as part of its robust development plan. Future sites include: Closter Plaza (Closter, NJ), Old Orchard (Skokie, IL), Mall of America (Bloomington, MN), Cineplex 62nd & 1st (Manhattan, NYC), Gulfstream (Miami, FL), American Dream (East Rutherford, NJ) The Shoppes at Middletown (Middletown, NJ), Wrigleyville (Chicago, IL) and Wheeling Town Center (Wheeling, IL). CMX is a wholly owned subsidiary of Cinemex, the sixth largest cinema chain in the world with 309 sites, 2,671 screens and 13,000 employees. CMX Directory page
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