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# 1930 Baird

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Houston—Jan 23, 2013

Alamo Drafthouse Cinema Opens New Location at Vintage Park Shopping Village Featuring Next Generation of Sony 4K Digital Cinema Projection

Innovative Exhibitor Continues Its Focus on Delivering a High-Quality Presentation Experience and Diverse Programming to the Community
Triple Tap Ventures LLC, owner and operator of the Houston area Alamo Drafthouse Cinema theaters, is expanding its franchise with a new seven-screen location at the Vintage Park Shopping Village, an exciting development in Northwest Houston.

The new theater will bring Alamo’s approach of delivering a unique entertainment experience to this rapidly growing community. Alamo Drafthouse Cinema - Vintage Park will be exclusively equipped with all Sony 4K projection equipment, including the newest 4K system, the SRX-R515P, on five of its seven screens.

“We believe in the Sony 4K technology and are excited to be one of the first in North America to deploy Sony’s latest version projection system,” said Neil Michaelsen, CEO of Triple Tap Ventures LLC. “Our focus is to provide an experience with diverse programming, and to deliver the best presentation for our audience. Additional 4K content is becoming available through 4K restorations of classic films as well as first-run features. By selecting the newest technology, we will have the flexibility to play the latest releases in the highest possible quality, be it 4K, High Frame Rate or 2K.”

Alamo Drafthouse Cinema is well-known for curating diverse film programming, hosting Alamo-only interactive movie events and showcasing first-run Hollywood feature films. The new Vintage Park location will also feature enhancements like stadium seating to complete the total “in-theater” experience. 

"Sony's approach to digital cinema is a perfect match for the Alamo brand and the future vision of our theaters," said Tim Reed, Chief Development Officer of Alamo Drafthouse. "As we continue to expand our operations, having a partner like Sony is a tremendous benefit that will help us to achieve our ultimate goal: continually improving the guest experience that we deliver to our customers when they visit an Alamo theater."

The Sony SRX-R515P projector builds on the success of its 4K predecessors, delivering the same industry-leading resolution, contrast and immersive experience, complemented by enhancements in affordability, performance and functionality.

The system uses a new lens specifically made for 4K projection, made of Extra Low Dispersion glass. Its new optical engine creates a high-contrast image of more than 8000:1 (average), achieved by improving the separation of light reflected from the SXRD panel.

“What is great about this new model projector is the scalability for a smaller auditorium, giving our customers another product option based on the needs of their theater,” said Christopher Simpson, National Account Manager for Sony’s Digital Cinema Solutions group. “We are excited to be a part of this project.”


Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Alamo Drafthouse: The Alamo Drafthouse is a lifestyle entertainment brand with an acclaimed cinema-eatery, the largest genre film festival in the United Sates and an online collectible art store. Named “the best theater in America” by Entertainment Weekly, the Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Also regarded as the “Comic Con of film festivals” Fantastic Fest showcases eight days of offbeat cinema from independents, international filmmakers and major Hollywood Studios. The Alamo Drafthouse’s collectible art boutique, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars,Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including the launch of Drafthouse Films, a new film distribution label and plans to extend its theaters and unique programming philosophy to additional markets across the United States. Alamo Drafthouse Directory page
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