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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Houston—Jan 23, 2013

Alamo Drafthouse Cinema Opens New Location at Vintage Park Shopping Village Featuring Next Generation of Sony 4K Digital Cinema Projection

Innovative Exhibitor Continues Its Focus on Delivering a High-Quality Presentation Experience and Diverse Programming to the Community
Triple Tap Ventures LLC, owner and operator of the Houston area Alamo Drafthouse Cinema theaters, is expanding its franchise with a new seven-screen location at the Vintage Park Shopping Village, an exciting development in Northwest Houston.

The new theater will bring Alamo’s approach of delivering a unique entertainment experience to this rapidly growing community. Alamo Drafthouse Cinema - Vintage Park will be exclusively equipped with all Sony 4K projection equipment, including the newest 4K system, the SRX-R515P, on five of its seven screens.

“We believe in the Sony 4K technology and are excited to be one of the first in North America to deploy Sony’s latest version projection system,” said Neil Michaelsen, CEO of Triple Tap Ventures LLC. “Our focus is to provide an experience with diverse programming, and to deliver the best presentation for our audience. Additional 4K content is becoming available through 4K restorations of classic films as well as first-run features. By selecting the newest technology, we will have the flexibility to play the latest releases in the highest possible quality, be it 4K, High Frame Rate or 2K.”

Alamo Drafthouse Cinema is well-known for curating diverse film programming, hosting Alamo-only interactive movie events and showcasing first-run Hollywood feature films. The new Vintage Park location will also feature enhancements like stadium seating to complete the total “in-theater” experience. 

"Sony's approach to digital cinema is a perfect match for the Alamo brand and the future vision of our theaters," said Tim Reed, Chief Development Officer of Alamo Drafthouse. "As we continue to expand our operations, having a partner like Sony is a tremendous benefit that will help us to achieve our ultimate goal: continually improving the guest experience that we deliver to our customers when they visit an Alamo theater."

The Sony SRX-R515P projector builds on the success of its 4K predecessors, delivering the same industry-leading resolution, contrast and immersive experience, complemented by enhancements in affordability, performance and functionality.

The system uses a new lens specifically made for 4K projection, made of Extra Low Dispersion glass. Its new optical engine creates a high-contrast image of more than 8000:1 (average), achieved by improving the separation of light reflected from the SXRD panel.

“What is great about this new model projector is the scalability for a smaller auditorium, giving our customers another product option based on the needs of their theater,” said Christopher Simpson, National Account Manager for Sony’s Digital Cinema Solutions group. “We are excited to be a part of this project.”




Sony Digital Cinema Contacts:
Contact Sony

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Alamo Drafthouse: Alamo Drafthouse Cinema was founded in 1997 as a single-screen mom and pop repertory theater in Austin, TX. Twenty-one years later, with 36 locations and counting, Alamo Drafthouse has been called "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired. Alamo Drafthouse has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. Alamo Drafthouse continues to expand its brand in new and exciting ways, including Birth.Movies.Death., an entertainment content platform for movie lovers, and the American Genre Film Archive, a non-profit film archive dedicated to preserving, restoring and sharing film. Alamo Drafthouse Directory page

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More Sony Digital Cinema News:
Oct 2, 2019 Alamo Drafthouse’s New Colorado Location is the Latest to Feature Sony’s Powerful 4K Laser Projection Technology
Sony Digital Cinema Logo
Heralded for its approach to re-invigorating the cinema-going experience, Alamo Drafthouse’s newest location – its 39th – in Westminster, Colorado continues the cinema-eatery’s tradition of implementing Sony’s industry-leading 4K laser digital cinema projection technology. The nine-screen, all-laser complex features Sony’s SRX-R815P and SRX-R815DS 4K laser projectors in auditoriums ranging in size from 78 Seats to 245 Seats. The projectors deliver stunning picture quality with a high contrast ratio of 10,000:1 and are HDR (high dynamic range) and HFR (high frame rate) capable.

Sep 23, 2019 Sony Digital Cinema Expands Footprint with Galaxy Theatres
Sony Digital Cinema Logo
Sony Electronics Inc. today announced the expansion of its Sony Digital Cinema™ premium large-format (PLF) movie theater auditorium to its first location in Texas, at Galaxy Theatres in The Colony. Sony Digital Cinema is a heightened experience for PLF theaters that features Sony’s industry-leading, dual-laser projection system, along with powerful sound and luxury reclining seats.

Aug 14, 2019 Star Cinema Grill Expands Adoption of Sony 4K Laser Projection to Outfit Two New Locations in Texas
Sony Digital Cinema Logo
Star Cinema Grill, a Houston based dine-in-theater concept, is continuing to elevate the cinema-going experience through the implementation of Sony’s industry-leading 4K laser digital cinema projection technology.

Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.
More Alamo Drafthouse News:
Oct 2, 2019 Alamo Drafthouse’s New Colorado Location is the Latest to Feature Sony’s Powerful 4K Laser Projection Technology
Sony Digital Cinema Logo
Heralded for its approach to re-invigorating the cinema-going experience, Alamo Drafthouse’s newest location – its 39th – in Westminster, Colorado continues the cinema-eatery’s tradition of implementing Sony’s industry-leading 4K laser digital cinema projection technology. The nine-screen, all-laser complex features Sony’s SRX-R815P and SRX-R815DS 4K laser projectors in auditoriums ranging in size from 78 Seats to 245 Seats. The projectors deliver stunning picture quality with a high contrast ratio of 10,000:1 and are HDR (high dynamic range) and HFR (high frame rate) capable.

Nov 27, 2018 QSC Announces First QSC Certified Multiplex
QSC Logo
QSC is proud to announce the first “QSC Certified” multiplex, Alamo Drafthouse Raleigh. QSC Certified Theatres are equipped with complete sound systems from QSC, and meet a set of technical guidelines for equipment, projection, acoustics, and room design, to ensure an outstanding movie-going experience.

Apr 17, 2018 CinemaNext Signs Agreement with Alamo Drafthouse Cinema for EclairColor HDR Deployment in the US
Jan 23, 2017 QSC Announces First QSC Certified Theatres
QSC Logo
QSC, the cinema industry’s leading supplier of cinema exhibition solutions, announces the first “QSC Certified” theatres. QSC Certified Theatres are equipped with complete sound systems from QSC, and meet a set of technical guidelines for equipment, projection, acoustics, and room design, to ensure an outstanding moviegoing experience.

Oct 12, 2015 Alamo Drafthouse Grows 4K Estate with First US Installation of Sony Dual Projection Solution for Larger Screens
Sony Digital Cinema Logo
Alamo Drafthouse Cinema has expanded its 4K footprint by purchasing the first high-brightness Sony SRX-R515DS dual 4K projection system in the US.


Jul 12, 2011 Alamo Drafthouse Cinema at Westlakes Expands Digital Roll-Out in San Antonio, Texas
Sony Digital Cinema Logo
Alamo Drafthouse Cinemas San Antonio is unveiling their digital conversion when it premieres of one of this summer’s most anticipated 3D blockbusters, “Harry Potter and the Deathly Hallows: Part 2” as part of the movie’s nationwide release.
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