Alamo Drafthouse Cinema has expanded its 4K footprint by purchasing the first high-brightness Sony SRX-R515DS dual 4K projection system in the US.
Alamo Drafthouse New Mission
is due to
open its doors later this year at 2550 Mission St., SF. Formerly San Francisco’s historic New Mission theatre,
the iconic century-old movie palace has been restored to its former glories
after four years of painstaking work overseen by Alamo Drafthouse founder and
CEO Tim League.
Delivering high on-screen light
levels for bright, detail-packed true 4K pictures in 2D or 3D, America’s first
SRX-R515DS gives patrons a spectacular view of first-run features, arthouse
classics and more.
Named "Coolest Movie Theatre in the World"
by Wired.com, Alamo
Drafthouse puts a premium on image quality as a central part of its commitment
to provide audiences with a truly exceptional entertainment experience.
“Since installing our first 4K
projector, we’ve known it’s the only way to give customers the picture quality
they deserve”, says Tim Reed, Chief Development Officer at Alamo Drafthouse Cinemas.
“More recently we carefully compared
4K offerings from all manufacturers. It was clear from the outset that Sony’s SRX-R500 series
was way ahead of the game for
picture quality in terms of detail and colour – and especially its extra-high
Currently operating a total of 20 sites
across the US, the pioneering chain has extended its 4K fleet further. New Sony
SRX-R500 series projectors have been installed at Alamo Drafthouse’s recently
opened site in Laredo, TX, and the brand-new La Vista multiscreen complex in Omaha,
NE, that’s scheduled to open before the end of this year.
SRX-R515DS dual 4K projection solution – bigger, brighter pictures
and lower operating costs
Sony’s DCI-compliant SRX-R515DS
combines two SRX-R515
projectors to provide a
30,000 lumen total output that’s ideal for mid-sized and larger cinema screens.
In smaller auditoriums, the system’s powerful output delivers
higher-than-standard light levels for a truly spectacular viewing experience in
2D or 3D.
On any size of screen, audiences
are pulled right into the action with immersive 4K detail and rich, lifelike
colour. Utilising the 8,000:1 contrast ratio performance of the SRX-R515 projector
head, the SRX-R515DS assures best-possible image quality with deep blacks and
sparkling highlights. It’s also a particularly attractive solution for 3D
presentation, delivering higher on-screen light levels than DLP projectors.
The reliable HPM
(High Pressure Mercury) multi-lamp array ensures show
continuity by removing the risk of 'dark screen' outages. Even if one lamp
fails during the performance, presentation continues uninterrupted at slightly
reduced brightness, without impairing audience enjoyment of the show. The
efficient HPM array also contributes to economical real-world operating costs
that are significantly lower than other high-brightness solutions.
The SRX-R515DS projector
pair can be operated either side-by-side or stacked vertically to suit any
projection booth. Set-up is quick and easy, using the smart auto alignment
system that comes included with the package.