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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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San Antonio, Texas—Jul 12, 2011

Alamo Drafthouse Cinema at Westlakes Expands Digital Roll-Out in San Antonio, Texas

Conversion of all 9 screens for a State-of-the-Art Facility to Enhance Every Aspect of the Movie-Going Experience
Alamo Drafthouse Cinemas San Antonio is unveiling their digital conversion when it premieres of one of this summer’s most anticipated 3D blockbusters, “Harry Potter and the Deathly Hallows: Part 2” as part of the movie’s nationwide release. 

The latest installment of the successful movie franchise opens with a midnight screening on July 14, and the innovative exhibitor is celebrating the event with a Harry Potter marathon, showing the previous seven films starting at 6am and leading right up to the premiere of the new movie at midnight. 
 
This digital upgrade at the Alamo franchise location in San Antonio continues the exhibitor’s emphasis on providing a range of amenities such as award winning food, extensive beer selection and world renowned pre-show programming.  It will also feature cutting edge technology including Sony’s 4K digital cinema projection technology on each of its nine screens, the first theater in San Antonio to do so.
 
Alamo Drafthouse Cinemas is well-known for its inventive alternative content events and rare film programming as well as showcasing first run films. Its latest efforts with the Harry Potter movies is just one more example of how digital technology can broaden a theater’s range of programming options and deliver a unique out-of-home entertainment experience for consumers.
 
Liz Burt, Director of Sales and Marketing for the San Antonio market, says “We are excited to launch the best film presentation our industry has to offer.  We know our loyal customer base will love the advancements that have been made.”
 
“Sony’s unique 4K technology is an example of how digital technology is allowing exhibitors more flexibility in promoting movies, like the Harry Potter franchise,” said Andrew Stucker, National Account Manager for Sony’s Digital Cinema Solutions Group. “Movie goers will have every detail brought to life as part of an extremely vivid and immersive entertainment experience.”
 
The Alamo Drafthouse Cinema is dinner, drinks, movies and events, all under one roof. Brand expansion has been a key growth strategy for Alamo Drafthouse Cinema since Brandon Arceneaux and Chris Hoegemeyer brought the concept to San Antonio in 2004. Opening the Westlakes 9 screen location first, the company has grown to three theatres in San Antonio, the most recent opening in Stone Oak this past November.
“We could not be happier with how well the San Antonio community has embraced Alamo Drafthouse, and what our concept has to offer,” says co-owner Brandon Arceneaux.
 


 


Sony Digital Cinema Contacts:
Contact Sony

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Alamo Drafthouse: Alamo Drafthouse Cinema was founded in 1997 as a single-screen mom and pop repertory theater in Austin, TX. Twenty-one years later, with 36 locations and counting, Alamo Drafthouse has been called "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired. Alamo Drafthouse has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. Alamo Drafthouse continues to expand its brand in new and exciting ways, including Birth.Movies.Death., an entertainment content platform for movie lovers, and the American Genre Film Archive, a non-profit film archive dedicated to preserving, restoring and sharing film. Alamo Drafthouse Directory page

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More Sony Digital Cinema News:
Aug 14, 2019 Star Cinema Grill Expands Adoption of Sony 4K Laser Projection to Outfit Two New Locations in Texas
Sony Digital Cinema Logo
Star Cinema Grill, a Houston based dine-in-theater concept, is continuing to elevate the cinema-going experience through the implementation of Sony’s industry-leading 4K laser digital cinema projection technology.

Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Sony Digital Cinema Logo
Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
Sony Digital Cinema Logo
“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal.
More Alamo Drafthouse News:
Nov 27, 2018 QSC Announces First QSC Certified Multiplex
QSC Logo
QSC is proud to announce the first “QSC Certified” multiplex, Alamo Drafthouse Raleigh. QSC Certified Theatres are equipped with complete sound systems from QSC, and meet a set of technical guidelines for equipment, projection, acoustics, and room design, to ensure an outstanding movie-going experience.

Apr 17, 2018 CinemaNext Signs Agreement with Alamo Drafthouse Cinema for EclairColor HDR Deployment in the US
Jan 23, 2017 QSC Announces First QSC Certified Theatres
QSC Logo
QSC, the cinema industry’s leading supplier of cinema exhibition solutions, announces the first “QSC Certified” theatres. QSC Certified Theatres are equipped with complete sound systems from QSC, and meet a set of technical guidelines for equipment, projection, acoustics, and room design, to ensure an outstanding moviegoing experience.

Oct 12, 2015 Alamo Drafthouse Grows 4K Estate with First US Installation of Sony Dual Projection Solution for Larger Screens
Sony Digital Cinema Logo
Alamo Drafthouse Cinema has expanded its 4K footprint by purchasing the first high-brightness Sony SRX-R515DS dual 4K projection system in the US.

Jan 23, 2013 Alamo Drafthouse Cinema Opens New Location at Vintage Park Shopping Village Featuring Next Generation of Sony 4K Digital Cinema Projection
Sony Digital Cinema Logo
Triple Tap Ventures LLC, owner and operator of the Houston area Alamo Drafthouse Cinema theaters, is expanding its franchise with a new seven-screen location at the Vintage Park Shopping Village, an exciting development in Northwest Houston.

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