The Guitammer Company (OTCQB: GTMM), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today that it has secured its ninth and tenth theater installations with Sichuan Lumière Cinema Co. Ltd. (Lumière Pavilions) of Beijing, China. Additionally, Lumiere increased its ButtKicker® deployment in an existing installation.
The two new installations are the LD Auditorium in the Suzhou Huarun theater complex and one in an auditorium in the Chengdu Longhu complex. All 225 seats in the large Suzhou auditorium will be ButtKicker® enabled, representing 18% of that theater complex’s 1,247 total seats that will feature Guitammer’s 4D solution.
In Chengdu Longhu all 223 seats of one auditorium will be ButtKicker® enabled, representing 11% of that theater complex’s 1,980 total seats.
Additionally an existing ButtKicker® installation at Lumière’s Chengdu Raffles complex will be increased by 39 seats.
Mark Luden, President of Guitammer, stated, “We are proud of the success that our friends at Lumiere Pavilions continue to achieve and are pleased to be an integral part of every one of their new theater complexes as they continue to grow and expand in the burgeoning Chinese movie theater market. We continue to be told by them that the accurate effect produced by our products, their affordability and their ability to be added to any and all types of seating without having to purchase specialty seats make them an attractive and profitable addition to their theaters and an integral part of their customers’ overall experience.” Luden added, “These theaters, plus the previously announced theaters in Hangzhou, China and Solon, Ohio, bring our total so far this year to four new movie theater auditoriums and over 1,100 new ButtKicker® 4D seats deployed. In addition, we have a sizable pipeline of prospective theater installations around the world that we are working towards securing this year.”
Over 10,000 seats at more than 86 entertainment locations in 11 countries are now ButtKicker®-enabled, including movie theaters in the U.S., Russia, South Korea and China. Audiences at these facilities get to experience first-hand the excitement, impacts, special effects and bone-rattling bass that contribute to ButtKicker’s proprietary immersive “4D” patent-protected technology.