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# 1939 Format Debate

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Santa Monica, CA—Oct 29, 2001

Digital Cinema Manufacturers Demonstrate Server Interoperability, Announce Interoperability Initiative

Avica Technology Corporation, EVS, and the Grass Valley Group today announced that they have achieved compatibility for the playback of MPEG2 encoded content on their respective systems. In related news, the companies also announced the formation of the MPEG Interoperability Initiative, which is chartered to facilitate interoperability between multiple manufacturers.
 
The results of the Interoperability engineering effort were verified at the Hollywood Digital Cinema Lab in a technology demonstration that marks substantial progress made toward deployment of interoperable Digital Cinema playback systems. Each manufacturer provided encoded content to the others and tests were conducted to verify that regardless of the source, content could be loaded, recognized and played back on all three systems.
 
"By joining forces in this Interoperability Initiative, Avica, EVS and the Grass Valley Group have demonstrated a willingness, as competitors to work on facilitating the success of Digital Cinema," says Don Bird, Vice President of Sales and Marketing for Avica Technology.
 
"The international makeup of the Interoperability Initiative guarantees a commitment not only to compatibility in the U.S. market, but worldwide," says Bernard Collard, Marketing and Sales Manager EVS Digital Cinema.
 
"We felt that interoperability, providing options for customers, was one of the keys to a successful Digital Cinema rollout for manufacturers and customers alike," says Beth Bonness, Director of Digital Cinema for the Grass Valley Group.
 
While features and methodologies vary among the Interop members, common ground was established and demonstrated for the studio and industry representatives who attended.
 
"Today's demonstration of multiple manufacturer compatibility was a significant step in the development of Digital Cinema," says Rick McCallum, Producer of Star Wars Episode I and Episode II, Lucasfilm.
 
"If we are going to get Digital Cinema out, this is the type of initiative that has to happen," says Shannon McIntosh, Senior Vice President Broadcast and Video Production and Post Production, Miramax Films.
 
"The future adoption of Digital Cinema requires that the same movie can be played on many systems, just like 35mm film," says Jerry Pierce, Senior Vice President, Technologies for Universal Pictures. "The demonstration today and formation of the Interoperability Initiative is an important move toward achieving this goal."
 
"Even more encouraging is the recognition that the hardware platforms of the three companies will accommodate the ongoing development of international Digital Cinema standards," says Dave Schnuelle, Director of Technology for THX.

 

About Avica Technology Corporation : Avica is a leading provider of technologies and services for Digital Cinema post-production, distribution and exhibition. Avica's FilmStoreTM family of products handles content delivery and presentation for distribution networks; including encoding and encryption, packaging and distribution, security and all aspects of theatre management and screening. For additional information on Avica and its products visit http://www.avicatech.com. Avica Technology Corporation Directory page About EVS Broadcast Equipment sa: EVS Broadcast Equipment designs media servers, with the associated control software and production networks, for the international television and motion picture communities. EVS Broadcast Equipment sa Directory page About Grass Valley Group: Grass Valley™ brand products are part of the Digital Media Solutions strategic business unit of Thomson. Grass Valley Group Directory page
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