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# 1937 Scophony

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Rancho Cordova, CA USA—Mar 12, 2014

“CinemaBarco” Ushers in A New Era of Cinema Entertainment, Bringing Showmanship and Community Back to the Cinema

The technologies may be revolutionary, but the values and inspiration reflect back to the magic and moments that have made cinema special for more than 100 years. As the worldwide market share leader in digital cinema projection, Barco proudly introduces CinemaBarco, a rich and diverse array of entertainment experiences which will allow exhibitors and storytellers to reinvent the moviegoing experience for a new generation. 
 
Imagine a wonderland of sights and sounds from the moment you walk through the door of your local multiplex, where everything around you is a modern expression of storytelling.
 
Follow us as we light a path to our much-anticipated movie screenings featuring Barco’s ultra-bright laser projector and life-like immersive sound.
 
Engage, interact and share as you experience the movies in an entirely new way...where you won't just go to the movies, you'll go into the movies!

Welcome to CinemaBarco.

Bringing showmanship back to the cinema
“We are bringing cinema into the future with bold strokes, big ideas and the showmanship we remember fondly from our childhood. CinemaBarco delivers an experience that people can’t get in their home theaters, enticing them into the cinema for a special event,” comments Todd Hoddick, Vice President Global Entertainment for Barco.
 
Representing a new paradigm in cinema entertainment, CinemaBarco magically brings every part of the theater to life, delivering visually spectacular and immersive entertainment before, during and after the show to create a one-of-a-kind moviegoing experience. From the lobby, to the auditorium and beyond, exhibitors can outfit their cinemas with innovative solutions that feature built-in revenue enhancement opportunities and help them grow their business while enhancing the audience experience.
 
When it comes to creating a more immersive cinema environment and boosting engagement, we believe the sky is the limit, and we are committed to improving how people experience movies well into the future,” continues Hoddick.
 
Creating a new community of highly engaged moviegoers
CinemaBarco harkens back to a time when the local theater was the center of the community. According to Hoddick, we are returning to the day when the movie theater was a place to dream and have adventures: “By employing the latest audience engagement, interactive lobby technology and immersive entertainment solutions, exhibitors can create an environment that attracts a highly engaged community of moviegoers. CinemaBarco enables theater owners to capture more of the entertainment dollar by delivering a value-added experience far beyond the traditional movie date.”
 
The CinemaBarco Experience
CinemaBarco takes patrons on a journey that celebrates the art, science and magic of the movies, offering solutions that can be placed strategically throughout the theater to create a true destination experience:
 
1.    Lobby Enchantment – The moment the magic starts
Barco’s lobby enchantment solutions deliver the magic of sight, sound and social media to immediately immerse guests into magical environments that digitally transform the lobby to promote the most fantastic movies, stories and images. 
  
2.    The Prelude – Escaping to a world of magic
Upon entering the theater, audiences are surrounded by an immersive theatrical experience delivering stunning experiential imagery, massive visual stimuli and iconic brand advertising to provide exceptional entertainment value and improved advertising revenues. 
  
3.    The Big Show – Enriching the magic of the movie
As the opening movie credits roll, audiences are transported into a compelling world enabled by Barco’s new laser projection and Auro 11.1 immersive cinema sound system, delivering the ultimate movie realism. 
  
4.    The Applause – Sharing the magic beyond
Emerging audience engagement apps allow patrons to immediately share their moviegoing experience via social media. Patrons’ feedback can be captured via exhibitor apps and surveys, providing valuable impressions and other customer feedback to fuel future promotions. 
 
5.    Behind the Curtain – The secrets behind the magic
The secrets behind Barco’s movie magic are found in its wide array of industry-leading visualization solutions that empower storytellers and enable experiences you won’t find at home.  These solutions include the world’s brightest projectors, incredibly life-like and cost-effective sound, the most advanced server technologies, image processing tools, LCD and LED displays, and so much more.  In the end, it is all about enabling the story, the fantasy and the magic of the movies. 

Experience CinemaBarco at CinemaCon
Barco will be hosting demonstrations of The CinemaBarco Experience from March 25-27 at Cinemark Century 16 South Point and XD. Multiple sessions are available, with bus transportation provided. Visitors can register for a session at this website.
 
Barco will also showcase several of its theater-wide cinema entertainment solutions in Booth #2313A at CinemaCon from March 24-27 at Caesars Palace in Las Vegas, Nevada.
 
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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