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Rancho Cordova, CA USA—Mar 12, 2014

“CinemaBarco” Ushers in A New Era of Cinema Entertainment, Bringing Showmanship and Community Back to the Cinema

The technologies may be revolutionary, but the values and inspiration reflect back to the magic and moments that have made cinema special for more than 100 years. As the worldwide market share leader in digital cinema projection, Barco proudly introduces CinemaBarco, a rich and diverse array of entertainment experiences which will allow exhibitors and storytellers to reinvent the moviegoing experience for a new generation. 
 
Imagine a wonderland of sights and sounds from the moment you walk through the door of your local multiplex, where everything around you is a modern expression of storytelling.
 
Follow us as we light a path to our much-anticipated movie screenings featuring Barco’s ultra-bright laser projector and life-like immersive sound.
 
Engage, interact and share as you experience the movies in an entirely new way...where you won't just go to the movies, you'll go into the movies!

Welcome to CinemaBarco.

Bringing showmanship back to the cinema
“We are bringing cinema into the future with bold strokes, big ideas and the showmanship we remember fondly from our childhood. CinemaBarco delivers an experience that people can’t get in their home theaters, enticing them into the cinema for a special event,” comments Todd Hoddick, Vice President Global Entertainment for Barco.
 
Representing a new paradigm in cinema entertainment, CinemaBarco magically brings every part of the theater to life, delivering visually spectacular and immersive entertainment before, during and after the show to create a one-of-a-kind moviegoing experience. From the lobby, to the auditorium and beyond, exhibitors can outfit their cinemas with innovative solutions that feature built-in revenue enhancement opportunities and help them grow their business while enhancing the audience experience.
 
When it comes to creating a more immersive cinema environment and boosting engagement, we believe the sky is the limit, and we are committed to improving how people experience movies well into the future,” continues Hoddick.
 
Creating a new community of highly engaged moviegoers
CinemaBarco harkens back to a time when the local theater was the center of the community. According to Hoddick, we are returning to the day when the movie theater was a place to dream and have adventures: “By employing the latest audience engagement, interactive lobby technology and immersive entertainment solutions, exhibitors can create an environment that attracts a highly engaged community of moviegoers. CinemaBarco enables theater owners to capture more of the entertainment dollar by delivering a value-added experience far beyond the traditional movie date.”
 
The CinemaBarco Experience
CinemaBarco takes patrons on a journey that celebrates the art, science and magic of the movies, offering solutions that can be placed strategically throughout the theater to create a true destination experience:
 
1.    Lobby Enchantment – The moment the magic starts
Barco’s lobby enchantment solutions deliver the magic of sight, sound and social media to immediately immerse guests into magical environments that digitally transform the lobby to promote the most fantastic movies, stories and images. 
  
2.    The Prelude – Escaping to a world of magic
Upon entering the theater, audiences are surrounded by an immersive theatrical experience delivering stunning experiential imagery, massive visual stimuli and iconic brand advertising to provide exceptional entertainment value and improved advertising revenues. 
  
3.    The Big Show – Enriching the magic of the movie
As the opening movie credits roll, audiences are transported into a compelling world enabled by Barco’s new laser projection and Auro 11.1 immersive cinema sound system, delivering the ultimate movie realism. 
  
4.    The Applause – Sharing the magic beyond
Emerging audience engagement apps allow patrons to immediately share their moviegoing experience via social media. Patrons’ feedback can be captured via exhibitor apps and surveys, providing valuable impressions and other customer feedback to fuel future promotions. 
 
5.    Behind the Curtain – The secrets behind the magic
The secrets behind Barco’s movie magic are found in its wide array of industry-leading visualization solutions that empower storytellers and enable experiences you won’t find at home.  These solutions include the world’s brightest projectors, incredibly life-like and cost-effective sound, the most advanced server technologies, image processing tools, LCD and LED displays, and so much more.  In the end, it is all about enabling the story, the fantasy and the magic of the movies. 

Experience CinemaBarco at CinemaCon
Barco will be hosting demonstrations of The CinemaBarco Experience from March 25-27 at Cinemark Century 16 South Point and XD. Multiple sessions are available, with bus transportation provided. Visitors can register for a session at this website.
 
Barco will also showcase several of its theater-wide cinema entertainment solutions in Booth #2313A at CinemaCon from March 24-27 at Caesars Palace in Las Vegas, Nevada.
 

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page

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More Barco News:
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May 15, 2018 Cinionic Forges Partnership with Cine Project and Powers Launch of First All-Laser Cinema in Germany
Apr 25, 2018 Cinionic Introduces Family VR Experiences for Cinema Lobbies at Cinemacon
Apr 24, 2018 Cinionic Fuels Major Global Expansion of CJ CGV Cinemas with Barco Projection
Apr 24, 2018 Cineworld Group Signs Deal for 600 Movie Screens Worldwide with Barco Laser Projectors
Apr 24, 2018 Cinionic and Ultrahaptics Enhance Immersive Cinema Lobby Experiences with New Mid-Air Haptic Displays
Apr 23, 2018 Cacinesa Partners with Barco and Bardan to Become First All-Laser Cinema in El Salvador
Apr 23, 2018 Cinionic and Bardan Power First All-Laser Multiplex in Chile with Cineplanet
Apr 17, 2018 Introducing “Cinionic” – A New Brand Launching A New Era in Cinema Experiences
Dec 14, 2017 Barco Receives the Technology Innovator Award at CineAsia 2017
Dec 4, 2017 Barco Joins Forces with Strategic Partners to Advance the Delivery of Dedicated and New Cinema Solutions
Oct 25, 2017 Cinépolis Plaza Satélite Cinema Becomes First “All-Laser” Multiplex in Mexico Powered By Barco Smart Laser Projectors
Oct 23, 2017 Barco Achieves Milestone of 100 All-Laser Cinema Multiplexes Installed Worldwide
Oct 19, 2017 Barco Invites Theater Owners to Experience the Future of Cinema Today at ShowEast 2017
Oct 16, 2017 Cinemark Theatres First to Adopt Single-Source Solution for In-Theater Media Marketing with “One Network Alliance” Digital Lobby Experience
Aug 9, 2017 Galaxy Theatres Selects Barco Laser Projectors to Upgrade its DFX Premium Movie Experience Auditoriums
Jun 20, 2017 Barco Details Traction of Laser Roll-Out: Growing Number of Cinema Exhibitors Trust Barco Laser Projection to Deliver Amazing Movie Experiences While Reducing Operating Costs
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