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# 1938 Baird

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Las Vegas, NV,—Jan 6, 2006

DLP Cinema® Chosen as a Preferred Technology for Landmark Theatres

Texas Instruments (TI) (NYSE: TXN) at 2006 International CES today announced that Landmark Theatres has chosen DLP Cinema® technology as a preferred digital projection technology for the independent theater chain. In addition, the companies have finalized an agreement to collaborate on additional marketing activities surrounding the deployment of digital cinema to drive awareness and demand amongst moviegoers.

DLP Cinema projectors from Barco will be installed at select Landmark Theatres throughout the U.S. In addition, DLP Cinema and DLP® technology from Texas Instruments will be promoted at Landmark Theatres featuring the technology to let moviegoers know they are about to get a unique and powerful theatre experience through an on-screen trailer and inclusion in Landmark marketing materials.

The relationship will kick off with the "day and date" simultaneous theatre, cable television and DVD release of Steven Soderbergh's Bubble on January 27, 2006, a first for the movie industry. Bubble will be screened digitally on DLP Cinema projectors in Landmark theatres where available.

Landmark Theatres, which is owned by Todd Wagner and Mark Cuban, has 215 screens in 23 of the top markets in the U.S., and welcomes more than 12+ million moviegoers each year. This relationship with Texas Instruments maintains Landmark's position as a front-runner in applying cutting-edge cinema experiences.

"We are excited about our new relationship with Texas Instruments for the deployment of DLP Cinema as a preferred digital cinema technology in our Landmark theatres," said Todd Wagner, co-owner of Landmark Theatres. "TI has proven its reliability and ability to deliver amazing pictures over the last 6 years, so we are confident in the decision to choose DLP Cinema technology."

DLP Cinema projectors have been deployed in theatres for more than 6 years, bringing the visual benefits of digital to moviegoers in 30 countries. There are now more than 600 DLP Cinema theatres worldwide, with thousands more announced to deploy in the next few years.
About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page
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