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# 1958 Gertag Ediaphor

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Las Vegas, NV,—Jan 6, 2006

DLP Cinema® Chosen as a Preferred Technology for Landmark Theatres

Texas Instruments (TI) (NYSE: TXN) at 2006 International CES today announced that Landmark Theatres has chosen DLP Cinema® technology as a preferred digital projection technology for the independent theater chain. In addition, the companies have finalized an agreement to collaborate on additional marketing activities surrounding the deployment of digital cinema to drive awareness and demand amongst moviegoers.

DLP Cinema projectors from Barco will be installed at select Landmark Theatres throughout the U.S. In addition, DLP Cinema and DLP® technology from Texas Instruments will be promoted at Landmark Theatres featuring the technology to let moviegoers know they are about to get a unique and powerful theatre experience through an on-screen trailer and inclusion in Landmark marketing materials.

The relationship will kick off with the "day and date" simultaneous theatre, cable television and DVD release of Steven Soderbergh's Bubble on January 27, 2006, a first for the movie industry. Bubble will be screened digitally on DLP Cinema projectors in Landmark theatres where available.

Landmark Theatres, which is owned by Todd Wagner and Mark Cuban, has 215 screens in 23 of the top markets in the U.S., and welcomes more than 12+ million moviegoers each year. This relationship with Texas Instruments maintains Landmark's position as a front-runner in applying cutting-edge cinema experiences.

"We are excited about our new relationship with Texas Instruments for the deployment of DLP Cinema as a preferred digital cinema technology in our Landmark theatres," said Todd Wagner, co-owner of Landmark Theatres. "TI has proven its reliability and ability to deliver amazing pictures over the last 6 years, so we are confident in the decision to choose DLP Cinema technology."

DLP Cinema projectors have been deployed in theatres for more than 6 years, bringing the visual benefits of digital to moviegoers in 30 countries. There are now more than 600 DLP Cinema theatres worldwide, with thousands more announced to deploy in the next few years.

About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page

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More DLP Cinema® Products News:
Mar 24, 2014 Sales of Digital Cinema Projectors with Award-Winning DLP Cinema® Technology Surpass 100,000-Screen Milestone
Jun 27, 2013 More Than 27,000 Theatres Across Europe, The Middle East and Africa (EMEA) Shining Brighter And Clearer With DLP Cinema® Technology
Apr 15, 2013 DLP Cinema® Technology Empowers Exhibitors With The Tools To Harness Digital Cinema’s Instant Opportunities And Future Innovations
Dec 10, 2012 The Magic Of Cinema Powers On Worldwide With DLP Cinema’s® Comprehensive Suite Of Leading Digital Projection Technology
Apr 23, 2012 The DLP Cinema® S2K Chipset: Converting The Uncertain Dream Of Digital Cinema Into A Future Reality For Even More Theatres In The U.S. And Around The Globe
Dec 7, 2011 The Future of Cinema Has Arrived: More Than 50,000 Theatre Screens Worldwide Feature The Brightest, 2D/3D Digital Cinema Experience With DLP Cinema®
Jun 28, 2011 Texas Instruments DLP Cinema Will Celebrate 15 Years Of Leadership In Digital Displays Worldwide At CineEurope 2011
Mar 28, 2011 DLP Cinema® Leads Delivery Of Digital Cinema to Exhibitors Worldwide With The Brightest And Broadest Range Of Digital Cinema Projection Options
Dec 7, 2010 DLP Cinema® Celebrates Record-Breaking Increases in the Asia Pacific Region, and Across the Globe
Aug 30, 2010 DLP Cinema® Delivers Enhanced 4K Chip to Light Up The Biggest Screens
Mar 15, 2010 DLP Cinema Reaches Major Milestone of DCI Compliance for 2K and Enhanced 4K Platforms
Feb 22, 2010 Academy Board of Governors Bestows 2009 Scientific and Engineering Award to DLP Cinema Team for Color Accuracy
Oct 26, 2009 Texas Instruments DLP Cinema® Enhances Movie Going Experience with More Than 7,000 3D Enabled Installations
Jun 18, 2009 Texas Instruments Unveils Enhanced 4K Technology on Next Generation DLP Cinema® Electronics Platform
Mar 11, 2008 Texas Instruments Announces IMAX Digital Projection System to be Powered by DLP Cinema®
Oct 17, 2007 DLP Cinema® Technology Surpasses 5,000 Screen Milestone
Jul 6, 2007 Barco lights up Transformers movie premiere at LA film festival
Jun 27, 2007 DLP Cinema® Technology Powers North American Premiere of TRANSFORMERS at the 2007 Los Angeles Film Festival
Mar 13, 2007 DLP Cinema® Unveils New .98 Chip As It Marks 350% Growth Globally Of Theaters Powered By DLP Cinema Projectors
Jan 9, 2007 DLP Cinema® Projector Deployment Reaches More Than 3,000 Worldwide Screens
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