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Las Vegas, Nevada—Mar 13, 2007

DLP Cinema® Unveils New .98 Chip As It Marks 350% Growth Globally Of Theaters Powered By DLP Cinema Projectors

18 Top-Grossing Films of 2006 Released Digitally as Worldwide Adoption of DLP Cinema Technology Continues
Texas Instruments (TI) (NYSE: TXN) DLP Cinema® unveiled the new .98 DLP Cinema chip today at ShoWest, the largest annual convention for the cinema exhibition and distribution community. The announcement aligns with a banner year at the box office for DLP Cinema, marked by 350% growth in deployed DLP Cinema projectors globally and where for the first time ever, the 18 top-grossing films of 2006 were released in digital format and shown on DLP Cinema projectors.

The new .98 DLP Cinema chip offers the same flawless, pristine picture as the original 1.2 DLP Cinema chip introduced in 1999, and is optimized for screen sizes up to 40 feet. The .98 chip is housed in a smaller, more efficient cabinet and outputs up to 18,000 lumens to produce an immersive picture. It has already been adopted by Barco, one of the leading digital cinema projector manufacturers, which recently announced it is building its new DP-1500 and DP-2000 model projectors around the .98 chip technology and has been contracted by GDC Technology to supply 700 digital cinema projectors in China. Christie and NEC are expected to adopt the new chip in the near future. The new chip enables these DLP Cinema licensees to ultimately become more competitive by providing an increased variety of projector options to theaters around the world looking to convert to the digital format. In addition to the .98 ship option, new products will continue to be manufactured and deployed globally on the original 1.2 chip, including the recent announcement of Christie’s CP2000-ZX DLP Cinema projector.

DLP Cinema adoption increased by over 350% globally through 2006 with both new commercial screens and major studio offerings. Currently 3,334 screens in commercial theaters worldwide are DLP Cinema equipped and more than 100 films were released in digital format last year. 2006 delivered record breaking achievements of every movie that grossed $100 million or more at the box office and the 18 top-grossing films of the year being released in DCI compatible format to be shown on DLP Cinema projectors. Over the last year, an estimated 35 million moviegoers were introduced to the digital cinema experience featuring DLP Cinema technology.

“We are pleased to introduce the new .98 chip, which will make the conversion to digital cinema easier and more cost-effective for many theatres around the world,” said Nancy Fares, Business Manager for DLP Cinema Products Group. “The strength of DLP Cinema is made clear by the enthusiastic support from the motion picture industry, which released all of their box office blockbusters on the digital format last year.”

DLP Cinema is a proprietary technology that delivers clear, sharp, bright and accurate images to movie theatres globally. To manufacture and market under the DLP Cinema trademark, technology licensees, including Barco, Christie and NEC, must meet stringent standards and guidelines meant to ensure the best possible performance and picture quality. This digital picture and standard of excellence ensures that a DLP Cinema movie screening looks flawless and each showing is as perfect as the first with no annoying scratches, tears or weaving that detract from the movie-going experience.

About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page
Technologies:
DLP Cinema™
Countries:
United States

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More DLP Cinema® Products News:
Mar 24, 2014 Sales of Digital Cinema Projectors with Award-Winning DLP Cinema® Technology Surpass 100,000-Screen Milestone
Jun 27, 2013 More Than 27,000 Theatres Across Europe, The Middle East and Africa (EMEA) Shining Brighter And Clearer With DLP Cinema® Technology
Apr 15, 2013 DLP Cinema® Technology Empowers Exhibitors With The Tools To Harness Digital Cinema’s Instant Opportunities And Future Innovations
Dec 10, 2012 The Magic Of Cinema Powers On Worldwide With DLP Cinema’s® Comprehensive Suite Of Leading Digital Projection Technology
Apr 23, 2012 The DLP Cinema® S2K Chipset: Converting The Uncertain Dream Of Digital Cinema Into A Future Reality For Even More Theatres In The U.S. And Around The Globe
Dec 7, 2011 The Future of Cinema Has Arrived: More Than 50,000 Theatre Screens Worldwide Feature The Brightest, 2D/3D Digital Cinema Experience With DLP Cinema®
Jun 28, 2011 Texas Instruments DLP Cinema Will Celebrate 15 Years Of Leadership In Digital Displays Worldwide At CineEurope 2011
Mar 28, 2011 DLP Cinema® Leads Delivery Of Digital Cinema to Exhibitors Worldwide With The Brightest And Broadest Range Of Digital Cinema Projection Options
Dec 7, 2010 DLP Cinema® Celebrates Record-Breaking Increases in the Asia Pacific Region, and Across the Globe
Aug 30, 2010 DLP Cinema® Delivers Enhanced 4K Chip to Light Up The Biggest Screens
Mar 15, 2010 DLP Cinema Reaches Major Milestone of DCI Compliance for 2K and Enhanced 4K Platforms
Feb 22, 2010 Academy Board of Governors Bestows 2009 Scientific and Engineering Award to DLP Cinema Team for Color Accuracy
Oct 26, 2009 Texas Instruments DLP Cinema® Enhances Movie Going Experience with More Than 7,000 3D Enabled Installations
Jun 18, 2009 Texas Instruments Unveils Enhanced 4K Technology on Next Generation DLP Cinema® Electronics Platform
Mar 11, 2008 Texas Instruments Announces IMAX Digital Projection System to be Powered by DLP Cinema®
Oct 17, 2007 DLP Cinema® Technology Surpasses 5,000 Screen Milestone
Jul 6, 2007 Barco lights up Transformers movie premiere at LA film festival
Jun 27, 2007 DLP Cinema® Technology Powers North American Premiere of TRANSFORMERS at the 2007 Los Angeles Film Festival

Jan 9, 2007 DLP Cinema® Projector Deployment Reaches More Than 3,000 Worldwide Screens
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