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# 1938 Baird

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Las Vegas—Mar 24, 2014

Sales of Digital Cinema Projectors with Award-Winning DLP Cinema® Technology Surpass 100,000-Screen Milestone

Major achievement recognized in pursuit of TI's vision to convert the motion picture industry from film-based projection to digital cinema
Texas Instruments (TI) (NASDAQ: TXN) today announced that more than 100,000 global movie theatre screens use its DLP Cinema technology. More than 8 out of 10 of the world's screens, from art houses to multiplexes, count on DLP Cinema to enable new possibilities for big screen content and experiences. TI and its customers, Barco, Christie, and NEC, will showcase their latest projector models on the tradeshow floor and other venues at CinemaCon 2014. Demonstrations will include innovative laser illumination models.

"The digital cinema revolution has raised the presentation standards of quality and consistency in cinemas around the world. More than ever before, audiences everywhere can see on screen exactly what movie makers imagined for them," said John Fithian, president and chief executive officer, NATO. "On behalf of the National Association of Theatre Owners (NATO) and our members worldwide, we congratulate the TI DLP Cinema team and their customers, Barco, Christie, and NEC, for their contributions to the cinema industry."
Benefits and impact of DLP Cinema technology include the following:

For directors and content creators: Digital cinema has ushered in a new era where the artist's vision can come to life with immersive qualities and features, such as digital 3D and high frame rates (HFR). With the high speed (144 Hz) and high brightness of DLP Cinema technology, the cinema industry is now better equipped to stay ahead of home entertainment and other options to watch content.

For exhibitors: Digital cinema allows for pristine quality showings of movies and alternative content from the first day of release to the last showing. Most importantly, all DLP Cinema-powered projectors are DCI-compliant and light source-agnostic, and they offer award-winning color reproduction.*

For audiences: Digital cinema provides a visual experience beyond what is possible via home theater installations and mobile devices. DLP Cinema technology is used to illuminate all IMAX® digital and other premium large format screens. DLP Cinema technology also offers the possibility of augmented reality, interactivity and even holographic-style showings.
"With this milestone, the filmmaker's true vision is now coming to life in nearly every cinema around the world," said Dave Duncan, manager of TI's DLP Cinema & Professional Display and DLP Front Projection Products. "For the DLP Cinema team, the real cause for celebration is that more than 10 years of development and innovation are being enjoyed by millions of moviegoers."

With DLP Cinema technology used in projectors around the world – from S2K models designed for small screens to enhanced 4K models used in premium large format screens – the 100,000-screen milestone marks the beginning of cinema's digital era. Based on information from the Theatre Distribution List database, in the period between March 1, 2013, and March 1, 2014, 21,927 new DLP Cinema screens were installed worldwide. The highest growth region for new screens was Asia Pacific, with 8,780 (a 38 percent boost) during the same period. The EMEA region followed, installing 6,474 more screens during the year. The Latin America region installed 3,766 new screens, representing an amazing growth of nearly 75 percent. IMAX digital screens powered by DLP Cinema climbed to 692 theatres globally (354 in North America and 338 internationally).
For more information on DLP Cinema technology, please visit www.DLP.com/Cinema.

* A.M.P.A.S® Board of Governors Bestowed the 2009 Scientific and Engineering Award (Academy Plaque) to DLP Cinema engineers for Color Accuracy. D. Scott Dewald, Greg Pettitt, Brad Walker, and Bill Werner were recognized for their contributions furthering the design and refinement of the Texas Instruments DLP Cinema projector, achieving a level of performance which enables color-accurate, digital-intermediate previews of motion pictures.

About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page

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More DLP Cinema® Products News:

Jun 27, 2013 More Than 27,000 Theatres Across Europe, The Middle East and Africa (EMEA) Shining Brighter And Clearer With DLP Cinema® Technology
Apr 15, 2013 DLP Cinema® Technology Empowers Exhibitors With The Tools To Harness Digital Cinema’s Instant Opportunities And Future Innovations
Dec 10, 2012 The Magic Of Cinema Powers On Worldwide With DLP Cinema’s® Comprehensive Suite Of Leading Digital Projection Technology
Apr 23, 2012 The DLP Cinema® S2K Chipset: Converting The Uncertain Dream Of Digital Cinema Into A Future Reality For Even More Theatres In The U.S. And Around The Globe
Dec 7, 2011 The Future of Cinema Has Arrived: More Than 50,000 Theatre Screens Worldwide Feature The Brightest, 2D/3D Digital Cinema Experience With DLP Cinema®
Jun 28, 2011 Texas Instruments DLP Cinema Will Celebrate 15 Years Of Leadership In Digital Displays Worldwide At CineEurope 2011
Mar 28, 2011 DLP Cinema® Leads Delivery Of Digital Cinema to Exhibitors Worldwide With The Brightest And Broadest Range Of Digital Cinema Projection Options
Dec 7, 2010 DLP Cinema® Celebrates Record-Breaking Increases in the Asia Pacific Region, and Across the Globe
Aug 30, 2010 DLP Cinema® Delivers Enhanced 4K Chip to Light Up The Biggest Screens
Mar 15, 2010 DLP Cinema Reaches Major Milestone of DCI Compliance for 2K and Enhanced 4K Platforms
Feb 22, 2010 Academy Board of Governors Bestows 2009 Scientific and Engineering Award to DLP Cinema Team for Color Accuracy
Oct 26, 2009 Texas Instruments DLP Cinema® Enhances Movie Going Experience with More Than 7,000 3D Enabled Installations
Jun 18, 2009 Texas Instruments Unveils Enhanced 4K Technology on Next Generation DLP Cinema® Electronics Platform
Mar 11, 2008 Texas Instruments Announces IMAX Digital Projection System to be Powered by DLP Cinema®
Oct 17, 2007 DLP Cinema® Technology Surpasses 5,000 Screen Milestone
Jul 6, 2007 Barco lights up Transformers movie premiere at LA film festival
Jun 27, 2007 DLP Cinema® Technology Powers North American Premiere of TRANSFORMERS at the 2007 Los Angeles Film Festival
Mar 13, 2007 DLP Cinema® Unveils New .98 Chip As It Marks 350% Growth Globally Of Theaters Powered By DLP Cinema Projectors
Jan 9, 2007 DLP Cinema® Projector Deployment Reaches More Than 3,000 Worldwide Screens
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