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# 1950 Theatre TV

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LAS VEGAS, NEVADA—Mar 15, 2010

DLP Cinema Reaches Major Milestone of DCI Compliance for 2K and Enhanced 4K Platforms

DLP Cinema’s Award-Winning Technology Offers Highly Reliable, Bright Images at a Low Operation Cost, Making It the Proven Technology of Choice
Texas Instruments (TI) (NYSE: TXN) DLP Cinema® announces that all DLP Cinema subcomponents for DLP Cinema 2K and its upcoming Enhanced 4K platforms have recently completed testing for Digital Cinema Initiative (DCI) standards by passing the procedural test administered by CineCert, the leading third-party authorized test facility.
 
This is the most significant step in achieving full compliance of the DCI standards, and DLP Cinema is the first-ever projector technology to achieve this status. This enables DLP Cinema’s OEM licensees, Barco, Christie Digital and NEC, to complete final testing of their new DLP Cinema next-generation electronics platform models and ship in the coming months.  
 
“Having reached this major milestone, we are unwaveringly confident that our OEMs will be able to ship compliant DLP Cinema 2K projectors in the very near future,” said Nancy Fares, business manager for Texas Instruments, DLP Cinema Products. “These latest projector models will have a seal of security while upholding the unmatched advantages of the DLP Cinema platform.” 
 
DLP Cinema’s next-generation electronics platform utilizes the same highly reliable DLP Cinema chipset and integrates high security requirements, quality control and specification architecture defined by DCI.
 
"We are very pleased to confirm that the DLP Cinema next generation platform is the first device to clear procedural testing in our lab,” said John Hurst, CTO of CineCert. “Our goal is to facilitate and guide manufacturers, integrators and exhibitors on the technical details and testing required for compliance. DLP Cinema-based projectors are expected to meet each requirement to ensure the highest quality motion picture experience."
 
Award-Winning and Cost-Effective Technology
 
Recently, the Academy Board of Governors bestowed the 2009 Scientific and Engineering Award (Academy Plaque) to four individuals responsible for the color accuracy of DLP Cinema® projectors. D. Scott Dewald, Greg Pettitt, Brad Walker and Bill Werner were recognized for their contributions furthering the design and refinement of the DLP Cinema projector, achieving a level of performance that enables color-accurate, digital intermediate previews of motion pictures.
 
“DLP Cinema has set the industry standard for superior contrast ratios and color accuracy to produce images the way the filmmaker intended and moviegoers expect,” said Richie Fay, President of Domestic Distribution, Summit Entertainment. “When displayed on DLP Cinema, the story comes to life and audiences can now experience our movies like they never have before.”
 
To produce cost-effective solutions to theatres, lamps for DLP Cinema projectors are less expensive to replace, last longer and save energy by consuming less power as opposed to competing technologies. DLP Cinema delivers power consumption advantages with energy- efficient lamps as low as 1.5 kW.
 
Rapid Installation Growth
 
DLP Cinema projection technology is installed in nearly 19,000 screens worldwide, setting the industry standard as compared with other technologies that reference future potential installations. Today there are over 10,000 worldwide screens that offer DLP Cinema digital 3-D technology, which uses every pixel in the frame for the brightest picture on the largest screens unlike other technologies. Since last year’s introduction, IMAX® digital projection systems powered by DLP Cinema have reached a total of 155 locations worldwide. DLP Cinema’s installations continue to rapidly grow both on a national and international level. 
 
DLP Cinema at ShoWest
 
This year marks the 10th consecutive year DLP Cinema has served as corporate sponsor at ShoWest. DLP Cinema technology will be utilized throughout the show, including displaying digital screenings and during the “Salute to the $100 Million Movies of 2009” held on Tuesday, March 16, 2010. The retrospective showing will highlight 32 movies including seven 3-D blockbusters that surpassed the $100 million revenue mark. The overwhelming box office success of these motion pictures can be attributed to the immersive experience that DLP Cinema 3-D provides.
 
For updated information during ShoWest about DLP Cinema, follow DLP on Twitter at @TI_DLP.

About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page

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More DLP Cinema® Products News:
Mar 24, 2014 Sales of Digital Cinema Projectors with Award-Winning DLP Cinema® Technology Surpass 100,000-Screen Milestone
Jun 27, 2013 More Than 27,000 Theatres Across Europe, The Middle East and Africa (EMEA) Shining Brighter And Clearer With DLP Cinema® Technology
Apr 15, 2013 DLP Cinema® Technology Empowers Exhibitors With The Tools To Harness Digital Cinema’s Instant Opportunities And Future Innovations
Dec 10, 2012 The Magic Of Cinema Powers On Worldwide With DLP Cinema’s® Comprehensive Suite Of Leading Digital Projection Technology
Apr 23, 2012 The DLP Cinema® S2K Chipset: Converting The Uncertain Dream Of Digital Cinema Into A Future Reality For Even More Theatres In The U.S. And Around The Globe
Dec 7, 2011 The Future of Cinema Has Arrived: More Than 50,000 Theatre Screens Worldwide Feature The Brightest, 2D/3D Digital Cinema Experience With DLP Cinema®
Jun 28, 2011 Texas Instruments DLP Cinema Will Celebrate 15 Years Of Leadership In Digital Displays Worldwide At CineEurope 2011
Mar 28, 2011 DLP Cinema® Leads Delivery Of Digital Cinema to Exhibitors Worldwide With The Brightest And Broadest Range Of Digital Cinema Projection Options
Dec 7, 2010 DLP Cinema® Celebrates Record-Breaking Increases in the Asia Pacific Region, and Across the Globe
Aug 30, 2010 DLP Cinema® Delivers Enhanced 4K Chip to Light Up The Biggest Screens

Feb 22, 2010 Academy Board of Governors Bestows 2009 Scientific and Engineering Award to DLP Cinema Team for Color Accuracy
Oct 26, 2009 Texas Instruments DLP Cinema® Enhances Movie Going Experience with More Than 7,000 3D Enabled Installations
Jun 18, 2009 Texas Instruments Unveils Enhanced 4K Technology on Next Generation DLP Cinema® Electronics Platform
Mar 11, 2008 Texas Instruments Announces IMAX Digital Projection System to be Powered by DLP Cinema®
Oct 17, 2007 DLP Cinema® Technology Surpasses 5,000 Screen Milestone
Jul 6, 2007 Barco lights up Transformers movie premiere at LA film festival
Jun 27, 2007 DLP Cinema® Technology Powers North American Premiere of TRANSFORMERS at the 2007 Los Angeles Film Festival
Mar 13, 2007 DLP Cinema® Unveils New .98 Chip As It Marks 350% Growth Globally Of Theaters Powered By DLP Cinema Projectors
Jan 9, 2007 DLP Cinema® Projector Deployment Reaches More Than 3,000 Worldwide Screens
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