Find Companies:
Digital Cinema Technology Oct. 23, 2016
Please Login

RSS News
RSS Info About RSS


# 1936 Scophony

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release
London—Oct 3, 2014

Arts Alliance Media Takes Cinema Advertising To the Next Level at the SAWA Convention in Berlin

Leading cinema software company Arts Alliance Media (AAM) is to showcase its revolutionary cinema advertising software, AdFuser, at the SAWA (Screen Advertising World Association) Biennial Convention. AAM is a sponsor of the event, which runs from 5th – 8th October in Berlin. 
SAWA is the global trade body of Screen Advertising companies and associated companies that supply services to the screen advertising industry, and the organisation holds a convention every two years to focus on the latest developments in the world of screen advertising and bring together an array of international industry leaders. The trade body represents the cinema medium in over 35 countries around the world. 
Arts Alliance Media is an event sponsor for the first time, and as part of the event will be showcasing its AdFuser software, designed to deliver better advertising to the cinema screen and in the lobby. AdFuser, recently bought by one of the pioneers of cinema advertising in Norway, Media Direct Norge (MDN), has been designed specifically for digital cinema to increase revenue and make the cinema advertising process easier.  Features include improved campaign targeting which allows brands to reach exactly the audience they want using a variety of targeting rules including cinema location, date or time of day, film genre or rating, or even nearby retail locations. 
AdFuser automates the entire process of getting ads onto the cinema screen. Once the campaign targeting has been decided, AdFuser automatically inserts the relevant ad media into the right spots in playlists, which are then sent electronically to the right screens ready for playout. This process replaces time-consuming and inaccurate ad management where human error often led to the wrong ads being shown on screen.
Advertisers also now have complete visibility over when and where their ads played, with AdFuser’s comprehensive reporting which uses data pulled directly from playback logs at each screen to provide an automated and accurate record.
In addition to being able to offer a better, more targeted service to advertisers, media agencies can also benefit from improved inventory management. With AdFuser, they can see exactly which spots are available to sell with a real-time inventory built from the cinema’s POS system. AdFuser harnesses the benefits of digital cinema and makes it easier and quicker to get ads on screen, attracting new advertisers to the medium and enabling responsive copy changes.
The benefits of cinema advertising are also opened up to local advertisers, who can use AdFuser to enter campaigns directly into the system without the need for a media agency to devote sales resource to service this demand.
Eric Stevens, Commercial Director of Arts Alliance Media, said “We’re very happy to be sponsoring the SAWA Convention for the first time, and look forward to being in Berlin and learning about new exciting technology applications and how the world of cinema advertising is changing to take advantage of all digital cinema has to offer. I encourage anyone who wants to learn about how software can enable better advertising and increased revenue to come and see us at the convention.”

Arts Alliance Media Contacts:
Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers.  Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI.  AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site
Similar Press Releases
Learn More About:
More Arts Alliance Media Press Releases: Aug 24, 2016 Shanghai Film Corporation Signs Deal with AAM to Deliver Lifeguard to 5,000 Screens Aug 11, 2016 Cineworld Group Selects AAM to Deliver TMS Software to Over 750 More Screens Aug 2, 2016 Jinyi GuangMei Selects AAM Software to Deliver First-Class Cinema Experiences Across China May 17, 2016 Regal Entertainment Group selects AAM’s Theatre Management Software Mar 21, 2016 AAM Brings New Digital Innovation to Exhibitors with Launch of the Thunderstorm Online Marketplace Mar 15, 2016 Arts Alliance Media Solidifies North American Presence with Appointment of Two New Sales Managers Sep 23, 2015 Arts Alliance Media Partners with San Sebastian International Film Festival for a Second Year Aug 12, 2015 Fast-Growing Chinese Exhibitor Jackie Chan Cinema Selects Arts Alliance Media Software to Manage Cinema Operations Jun 23, 2015 Dutch Exhibitor JT Cinema Centralises Operations with Arts Alliance Media’s Producer Software Apr 21, 2015 Say It Large with Cinecardz® Feb 11, 2015 Cinemeccanica Partners with Arts Alliance Media to Offer AAM’s Screenwriter TMS with Cinecloud Server Feb 5, 2015 Arts Alliance Media’s Cinema Software to Power Over 1,500 of Wanda Cinema Line’s Screens in China Dec 9, 2014 China’s Wanda Cinema Line Announces Long Term Strategic Partnership with Arts Alliance Media Dec 8, 2014 Arts Alliance Media Launches More Flexible Software Suite at Cineasia Oct 27, 2014 Mars Cinema Group Goes Big with Arts Alliance Media’s Complete Suite of Digital Cinema Software Oct 24, 2014 Take Your Cinema with You. Introducing the Screenwriter Mobile Companion App. Oct 9, 2014 Arts Alliance Media’s Screenwriter TMS is Certified Cinema Reloaded Ready Oct 2, 2014 Arts Alliance Media Digital Cinema Software Powers San Sebastian International Film Festival Aug 28, 2014 In the Year of the Horse, Arts Alliance Media Gallops into the Chinese Cinema Market More
©Copyright 2003 - 2016 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement