Cinema Technology Oct. 15, 2018
Register & Log in
X
Please login again. New Authentication System and User Account Options
April 2018

We have recently upgraded our login system.  An account is not required, but necessary to set your preferences and edit company information.  If you have previously registered, you can log in again using the same email address and password.  You can reset your password by following the "forgot password?" link on the login page.

  • You can now log in using your external account from GoogleTwitter or LinkedIn.  More services may be added.  Contact DCinemaToday for more information. You may still need to add (and confirm) your email address if its not provided by the external login provider.
  • When logged in, you can access your Account Manage page by clicking on your email address under the DCinemaToday logo. 
  • A login account allows you to request edit permissions for your company listing.  This permission is granted on a request basis to authorized employees and business principals.  More information on requesting to updating company information is available on the Account Manage page.  Once authorized, the companies you can update will be listed in the Authorizations section of your Account Manage page. 
  • A login account allows you to set the order of the Market Focus tabs on the DCinemaToday Home page.  You can set any tab as your default starting tab. To do this, go to the Tab Preferences section of the Account Manage page   (Desktop only - not yet ready for the Mobile App.)   More user-specific features are under development, so we recommend you log in when possible.
Please  Contact DCinemaToday  with any questions, feedback, issues, or bug reports .
Sponsors



Arts Alliance Media (AAM) is a global leader in digital cinema software and services,  offering cutting-edge solutions in software as well as installation, maintenance and support across the cinema ecosystem.

Industry

Shows & Events


# 1941 RCA

RSS News
RSS Info About RSS

Skip Navigation LinksStart/Menu > Find News > Refresh this page
London—Oct 3, 2014

Arts Alliance Media Takes Cinema Advertising To the Next Level at the SAWA Convention in Berlin

Leading cinema software company Arts Alliance Media (AAM) is to showcase its revolutionary cinema advertising software, AdFuser, at the SAWA (Screen Advertising World Association) Biennial Convention. AAM is a sponsor of the event, which runs from 5th – 8th October in Berlin. 
 
SAWA is the global trade body of Screen Advertising companies and associated companies that supply services to the screen advertising industry, and the organisation holds a convention every two years to focus on the latest developments in the world of screen advertising and bring together an array of international industry leaders. The trade body represents the cinema medium in over 35 countries around the world. 
 
Arts Alliance Media is an event sponsor for the first time, and as part of the event will be showcasing its AdFuser software, designed to deliver better advertising to the cinema screen and in the lobby. AdFuser, recently bought by one of the pioneers of cinema advertising in Norway, Media Direct Norge (MDN), has been designed specifically for digital cinema to increase revenue and make the cinema advertising process easier.  Features include improved campaign targeting which allows brands to reach exactly the audience they want using a variety of targeting rules including cinema location, date or time of day, film genre or rating, or even nearby retail locations. 
 
AdFuser automates the entire process of getting ads onto the cinema screen. Once the campaign targeting has been decided, AdFuser automatically inserts the relevant ad media into the right spots in playlists, which are then sent electronically to the right screens ready for playout. This process replaces time-consuming and inaccurate ad management where human error often led to the wrong ads being shown on screen.
Advertisers also now have complete visibility over when and where their ads played, with AdFuser’s comprehensive reporting which uses data pulled directly from playback logs at each screen to provide an automated and accurate record.
In addition to being able to offer a better, more targeted service to advertisers, media agencies can also benefit from improved inventory management. With AdFuser, they can see exactly which spots are available to sell with a real-time inventory built from the cinema’s POS system. AdFuser harnesses the benefits of digital cinema and makes it easier and quicker to get ads on screen, attracting new advertisers to the medium and enabling responsive copy changes.
The benefits of cinema advertising are also opened up to local advertisers, who can use AdFuser to enter campaigns directly into the system without the need for a media agency to devote sales resource to service this demand.
Eric Stevens, Commercial Director of Arts Alliance Media, said “We’re very happy to be sponsoring the SAWA Convention for the first time, and look forward to being in Berlin and learning about new exciting technology applications and how the world of cinema advertising is changing to take advantage of all digital cinema has to offer. I encourage anyone who wants to learn about how software can enable better advertising and increased revenue to come and see us at the convention.”


 

Arts Alliance Media Contacts:
Media
Alessandra Skarlatos 
 +44 (0)20 7751 7543 

Logo: Arts Alliance Media
About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. We offer a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, and improve the cinematic experience for their customers. Our software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. AAM’s latest offering is Thunderstorm- a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site

Share this page:
More Arts Alliance Media News:
Sep 21, 2018 Shin Kong Cinemas, A Member of Taiwan’s Top Retail Group, Selects AAM Software to Achieve Their Goals of Rapid Growth
Jul 16, 2018 AAM Launches Industry’s First Fully Automated Theatrical KDM Management Solution with Deluxe Technicolor
Apr 18, 2018 Arts Alliance Media Open Operations in China
Apr 16, 2018 Cinepolis Selects AAM Software Solutions to Manage Content and Centralise Operations Across India
Jan 23, 2018 Sundance Institute Extends Software Agreement with Arts Alliance Media
Dec 20, 2017 Jackie Chan Cinemas Automates and Centralises with Arts Alliance Media to Continue Expanding
Nov 6, 2017 Arts Alliance Media Acquired By Cinema Technology Solutions Company, Luxin-Rio
Oct 10, 2017 World’s Largest Exhibitor, AMC Theatres® , Selects Arts Alliance Media for TMS Refresh
Sep 19, 2017 San Sebastian International Film Festival Powered By Arts Alliance Media for the Fourth Year Running
Jul 26, 2017 Malaysian Exhibitor MBO Cinemas Embraces Automated and Centralised Operations with Arts Alliance Media’s Producer Software Solution
Jan 18, 2017 Arts Alliance Media Software To Manage Content And Film Scheduling Across Six Sundance Film Festival Venues
Aug 24, 2016 Shanghai Film Corporation Signs Deal with AAM to Deliver Lifeguard to 5,000 Screens
Aug 11, 2016 Cineworld Group Selects AAM to Deliver TMS Software to Over 750 More Screens
Aug 2, 2016 Jinyi GuangMei Selects AAM Software to Deliver First-Class Cinema Experiences Across China
May 17, 2016 Regal Entertainment Group selects AAM’s Theatre Management Software
Mar 21, 2016 AAM Brings New Digital Innovation to Exhibitors with Launch of the Thunderstorm Online Marketplace
Mar 15, 2016 Arts Alliance Media Solidifies North American Presence with Appointment of Two New Sales Managers
Sep 23, 2015 Arts Alliance Media Partners with San Sebastian International Film Festival for a Second Year
Aug 12, 2015 Fast-Growing Chinese Exhibitor Jackie Chan Cinema Selects Arts Alliance Media Software to Manage Cinema Operations
Jun 23, 2015 Dutch Exhibitor JT Cinema Centralises Operations with Arts Alliance Media’s Producer Software
©Copyright 2003 - 2018 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.
banner