Find Companies:
Digital Cinema Technology Oct. 22, 2016
Please Login

RSS News
RSS Info About RSS


# 1938 Baird

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release
New Delhi, India—Nov 12, 2014

PVR Cinemas First to Adopt Barco’s Immersive Sound Technology in New Delhi

Digital cinema leader Barco is proud to announce the first completed installation in New Delhi of its Auro 11.1 by Barco immersive sound technology. Place of implementation is the PVR multiplex in the Pacific Mall, Tagore Garden; one of the busiest places in India’s capital. The project also marks the first installation of the Auro 11.1 technology in the North of the country.

With 1,116 seats and six screens, the PVR multiplex in the Pacific Mall is one of the most popular destinations for movie aficionados in New Delhi. With 454 screens, 102 properties in 43 cities,   PVR Cinemas is  India’s largest cinema exhibition company.

A different sound
To strengthen the popular multiplex’s reputation and help differentiate it from local competition, PVR Cinemas decided to equip the theater with ‘Auro 11.1 by Barco’ immersive sound technology in Auditorium 4 of PVR Pacific Mall, Subhash Nagar, New Delhi. This unique speaker layout, based on three axes (width, depth and height) reproduces a stunning sound experience, in which sounds are truly coming from all around and above. The result is true-to-life sound reproduction, enabling the audience to position sound sources correctly in space without the need for more expensive solutions requiring extremely high channel counts and more amplification 

Quest for exquisiteness
“In our search for a technological edge that could amaze our patrons while strengthening the brands position as one of the hotspots for movie lovers, we couldn’t ignore Barco’s immersive sound technology,” explains Tarun Mazumdar, Vice President – Engineering at PVR Cinemas. “We were absolutely blown away by the system’s exquisite performance, and are confident that this investment marks the first step towards a bright future for PVR.”

Brian Claypool, senior director strategic business development at Barco concurs: “Evidently, we are overwhelmed with pride that such a renowned and respected company like PVR Cinemas selected our immersive sound technology to differentiate itself from the competition. We hope that this agreement will prove to be but the first part of a fruitful collaboration.”

About Auro Technologies
Auro Technologies (; is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system has been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets. 
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About PVR Cinemas: PVR is one of the largest and most premium film and retail entertainment companies in India. Since its inception in 1997, the brand has aimed to redefine the way people watch movies in India. PVR currently operates a cinema circuit comprising 474 screens spread over 106 properties in 43 cities across India. The company acquired the Cinemax properties in 2012 and currently serves 60 million patrons across India. PVR has entered the World Economic Forum’s List of Fastest-Growing Global Growth Companies. PVR Cinemas Directory page
Similar Press Releases
More PR About: Cinema Sound More
©Copyright 2003 - 2016 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement