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# 1930 Baird

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Hamburg and Basingstoke—Nov 25, 2014

Weischer.Media Signs Sony Digital Cinema to its 'Cinema.Reloaded® Ready' Programme

Theatre Management System software – STM-100 V1.6 – by Sony Digital Cinema has been certified by Weischer.Media as ‘CINEMA.RELOADED®ready’, meaning that STM-100 V1.6 is compatible with Weischer.Media’s sophisticated and highly-automated digital cinema advertising solution, CINEMA.RELOADED®, when interfaced with the required ONEDCN® pre-show system.
  
Weischer.Media launched its certification programme for Theatre Management Systems in June the year. The initiative aims to clarify to exhibitors which TMS solutions are compatible with Weischer.Media’s sophisticated and highly-automated digital cinema advertising solution, CINEMA.RELOADED®. 
  
CINEMA.RELOADED® is an evolving product from Weischer.Media that is prevalent across Germany and Switzerland that offers ever more intelligent and effective cinema advertising. It aims to rival the sophistication of digital on-line adverting whilst maintaining the classic qualities of cinema—adding proven value to the medium. 
  
“Sony Digital Cinema is proud to announce that its STM-100 V1.6 Theatre Management System has been certified by Weischer Media as CINEMA.RELOADED ready. The certification highlights to exhibitors our TMS solution is compatible with Weischer Media’s automated digital cinema advertising solution where the complete pre-programme including all advert bookings for each individual showing is digitally delivered to the respective projector from the ONEDCN® pre-show system, the digital system from Weischer.Media, eliminating the need for manual intervention.” said David McIntosh, Vice President of Sony Digital Cinema 4K Solutions for Europe and the Americas. “We are delighted to announce this formal certification.”
  
“We’re delighted to announce STM-100 V1.6 is amongst the first TMSs to be fully certified as CINEMA.RELOADED® ready. This will position cinemas optimally for the digital advertising future that meets the needs of the advertising industry: more flexibility, transparency and accuracy.” said Stefan Kuhlow, Chief Digital Officer of Weischer.Media and added “So far, CINEMA.RELOADED® has been a very welcome innovation by our exhibitor partners and it has brought cinema advertising in Germany and Switzerland back to its old strength. We are dedicated towards its future development and potential applicability to the wider markets.”
  
“CINEMA.RELOADED® requires specific capabilities from the entire system from client to cinemagoer.” says Managing Director of Weischer.Media’s development partner Cinedavis, Dr. Marlon Teichfuss, also responsible for the ONEDCN® pre-show technology network and interfaces. He adds: ”Because of Cinedavis's long period of cooperation with Sony Digital Cinema and the ONEDCN® pre-show Interface and corresponding practical experiences I can say today, STM-100 V1.6 is CINEMA.RELOADED® ready.”
  
“TMS solutions that are certified as CINEMA.RELOADED® ready will offer re-assurance to exhibitors that this important element of their wider system is compatible to the current needs of a CINEMA.RELOADED® pre-show.” says Julian Pinn, Managing Director of Julian Pinn Ltd and strategic consultant to Weischer.Media. “So far the desire to join this initiative by leading TMS suppliers has been very encouraging. We expect to be able to make further announcement in due course."  
  
Weischer.Media GmbH & Co.KG: Effective networking
With over 270 employees located in Hamburg, Frankfurt, Wuppertal, Bonn and Zurich the companies within Weischer.Media generate a combined annual turnover of approx. 300 million euros. Florian and Marcus Weischer, as the personally liable partners, manage the family company founded 60 years ago by their father Hans Weischer. 
 
Jost von Brandis stands for creative media and brand cooperation concepts in the out-of-home sector. The company has belonged to the group for 20 years and is one of the largest force on the German out-of-home media market as an agency independent of poster contractors and advertising agencies.
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Weischer.Media GmbH & Co.:
With over 270 employees located in Hamburg, Frankfurt, Cologne and Zurich the companies within Weischer.Media generate a combined annual turnover of approx. 300 million euros. Florian and Marcus Weischer, as the personally liable partners, manage the family company founded 60 years ago by their father, Hans Weischer. Jost von Brandis stands for creative media and brand cooperation concepts in the out-of-home sector. The company has belonged to the group for 20 years and is one of the largest forces in the German out-of-home media market as an agency independent of poster contractors and advertising agencies. WerbeWeischer is the market leader in the German cinema advertising market and from a historic perspective the core company within Weischer.Media. As an all-round service provider WerbeWeischer bundles competency in consulting, conception and realisation for movie screen and below-the-line campaigns in the cinema – all under one roof. Five of WerbeWeischer’s associated companies operate as group partners and advertising administrators: Union Kinowerbung, CineCom Kinowerbung, Europa Film + Werbung, Udia-Filmwerbung and Heinefilm Kinowerbung in Bonn. adeins Media Logistik GmbH is the central service provider of purchasing, production and logistics. Implementing its own Units for online marketing and mobile marketing operated by Jost von Brandis, WerbeWeischer as well as Weischer.Online, Weischer.Media offers their clients the opportunity to network their campaigns in an effective manner. The interdisciplinary development and implementation of innovative media and brand cooperation concepts to increase brand awareness and sales are supplied by the WMG subsidiary elbbergMedia. The Weischer.Storyhouse combines the media know-how of the group companies with content-related competency in order to more effectively and sustainably display the clients’ brands. Storyhouse bundles the business sectors of Brand Content, Alternative Programming and Entertainment Marketing. All of the Weischer.Media companies are united by one common goal: to network target-oriented communication channels and to effectively and sustainably involve target groups, thus rendering clients’ advertising campaigns effective and efficient.

Weischer.Media GmbH & Co. Directory page
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