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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Hamburg and Basingstoke—Nov 25, 2014

Weischer.Media Signs Sony Digital Cinema to its 'Cinema.Reloaded® Ready' Programme

Theatre Management System software – STM-100 V1.6 – by Sony Digital Cinema has been certified by Weischer.Media as ‘CINEMA.RELOADED®ready’, meaning that STM-100 V1.6 is compatible with Weischer.Media’s sophisticated and highly-automated digital cinema advertising solution, CINEMA.RELOADED®, when interfaced with the required ONEDCN® pre-show system.
  
Weischer.Media launched its certification programme for Theatre Management Systems in June the year. The initiative aims to clarify to exhibitors which TMS solutions are compatible with Weischer.Media’s sophisticated and highly-automated digital cinema advertising solution, CINEMA.RELOADED®. 
  
CINEMA.RELOADED® is an evolving product from Weischer.Media that is prevalent across Germany and Switzerland that offers ever more intelligent and effective cinema advertising. It aims to rival the sophistication of digital on-line adverting whilst maintaining the classic qualities of cinema—adding proven value to the medium. 
  
“Sony Digital Cinema is proud to announce that its STM-100 V1.6 Theatre Management System has been certified by Weischer Media as CINEMA.RELOADED ready. The certification highlights to exhibitors our TMS solution is compatible with Weischer Media’s automated digital cinema advertising solution where the complete pre-programme including all advert bookings for each individual showing is digitally delivered to the respective projector from the ONEDCN® pre-show system, the digital system from Weischer.Media, eliminating the need for manual intervention.” said David McIntosh, Vice President of Sony Digital Cinema 4K Solutions for Europe and the Americas. “We are delighted to announce this formal certification.”
  
“We’re delighted to announce STM-100 V1.6 is amongst the first TMSs to be fully certified as CINEMA.RELOADED® ready. This will position cinemas optimally for the digital advertising future that meets the needs of the advertising industry: more flexibility, transparency and accuracy.” said Stefan Kuhlow, Chief Digital Officer of Weischer.Media and added “So far, CINEMA.RELOADED® has been a very welcome innovation by our exhibitor partners and it has brought cinema advertising in Germany and Switzerland back to its old strength. We are dedicated towards its future development and potential applicability to the wider markets.”
  
“CINEMA.RELOADED® requires specific capabilities from the entire system from client to cinemagoer.” says Managing Director of Weischer.Media’s development partner Cinedavis, Dr. Marlon Teichfuss, also responsible for the ONEDCN® pre-show technology network and interfaces. He adds: ”Because of Cinedavis's long period of cooperation with Sony Digital Cinema and the ONEDCN® pre-show Interface and corresponding practical experiences I can say today, STM-100 V1.6 is CINEMA.RELOADED® ready.”
  
“TMS solutions that are certified as CINEMA.RELOADED® ready will offer re-assurance to exhibitors that this important element of their wider system is compatible to the current needs of a CINEMA.RELOADED® pre-show.” says Julian Pinn, Managing Director of Julian Pinn Ltd and strategic consultant to Weischer.Media. “So far the desire to join this initiative by leading TMS suppliers has been very encouraging. We expect to be able to make further announcement in due course."  
  
Weischer.Media GmbH & Co.KG: Effective networking
With over 270 employees located in Hamburg, Frankfurt, Wuppertal, Bonn and Zurich the companies within Weischer.Media generate a combined annual turnover of approx. 300 million euros. Florian and Marcus Weischer, as the personally liable partners, manage the family company founded 60 years ago by their father Hans Weischer. 
 
Jost von Brandis stands for creative media and brand cooperation concepts in the out-of-home sector. The company has belonged to the group for 20 years and is one of the largest force on the German out-of-home media market as an agency independent of poster contractors and advertising agencies.


Sony Digital Cinema Contacts:
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Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Weischer.Media GmbH & Co.:
With over 270 employees located in Hamburg, Frankfurt, Cologne and Zurich the companies within Weischer.Media generate a combined annual turnover of approx. 300 million euros. Florian and Marcus Weischer, as the personally liable partners, manage the family company founded 60 years ago by their father, Hans Weischer. Jost von Brandis stands for creative media and brand cooperation concepts in the out-of-home sector. The company has belonged to the group for 20 years and is one of the largest forces in the German out-of-home media market as an agency independent of poster contractors and advertising agencies. WerbeWeischer is the market leader in the German cinema advertising market and from a historic perspective the core company within Weischer.Media. As an all-round service provider WerbeWeischer bundles competency in consulting, conception and realisation for movie screen and below-the-line campaigns in the cinema – all under one roof. Five of WerbeWeischer’s associated companies operate as group partners and advertising administrators: Union Kinowerbung, CineCom Kinowerbung, Europa Film + Werbung, Udia-Filmwerbung and Heinefilm Kinowerbung in Bonn. adeins Media Logistik GmbH is the central service provider of purchasing, production and logistics. Implementing its own Units for online marketing and mobile marketing operated by Jost von Brandis, WerbeWeischer as well as Weischer.Online, Weischer.Media offers their clients the opportunity to network their campaigns in an effective manner. The interdisciplinary development and implementation of innovative media and brand cooperation concepts to increase brand awareness and sales are supplied by the WMG subsidiary elbbergMedia. The Weischer.Storyhouse combines the media know-how of the group companies with content-related competency in order to more effectively and sustainably display the clients’ brands. Storyhouse bundles the business sectors of Brand Content, Alternative Programming and Entertainment Marketing. All of the Weischer.Media companies are united by one common goal: to network target-oriented communication channels and to effectively and sustainably involve target groups, thus rendering clients’ advertising campaigns effective and efficient.

Weischer.Media GmbH & Co. Directory page

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More Sony Digital Cinema News:
Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
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UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
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Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
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At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
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James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
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Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
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“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal.

Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
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Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.
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