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London—Feb 11, 2015

Cinemeccanica Partners with Arts Alliance Media to Offer AAM’s Screenwriter TMS with Cinecloud Server

Cinemeccanica, one of the world’s leading cinema equipment suppliers, has announced that it is to offer Screenwriter, Arts Alliance Media’s Theatre Management System (TMS), with its Cinecloud server. Cinemeccanica’s customers in 90 countries will be able to purchase the Cinecloud server and Cinecloud library with Screenwriter pre-installed and ready to use. As part of the agreement, Cinemeccanica will be also be retroactively upgrading around 400 existing servers to provide the benefits of Screenwriter to current customers. 
 
The Cinecloud server, available in different configurations to match differing exhibitor requirements, will come complete with the Screenwriter TMS to manage all content within a site, through an easy to use graphical interface. Content across all screens can be easily viewed and managed, and playlists built through a simple drag and drop mechanism. Screenwriter automates many time-consuming digital cinema processes, allowing playlists to be moved and repeated at the touch of a button, content to be transferred automatically and schedules to be synchronised with the cinema’s POS system. 
 
Cinecloud technology offers a flexible, robust and affordable solution, based on a central server, which can be located anywhere in the cinema, able to stream and show content in real time through the IMB (Integrated Media Block) fitted in the digital projectors. Due to this capability, Cinecloud allows cinemas to swap content between screens in a few seconds through simply changing the “data path” or ingesting new content while another projection is underway. 
 
Pier Carlo Ottoni, Sales and Marketing Director of Cinemeccanica said “We’re delighted to be able to offer Screenwriter’s extensive benefits to our customers. The Screenwriter TMS enables cinemas to save time and create a better customer experience by eliminating human error. The combination of CineCloud and Screenwriter is, we believe, the best for our customers.” 
 
Roberto Marabotto, Sales Director EMEA of Arts Alliance Media added “We’re very happy at this partnership to bring Screenwriter’s capabilities to Cinemeccanica’s customers. Having one of the most prestigious equipment companies select our TMS to provide with their hardware is a real endorsement for the benefits of our software”
Arts Alliance Media Contacts:
About Cinemeccanica:
Cinemeccanica is one of the world`s pioneers in the production of Cinema equipment. In the last years the company invested in technological research, developing LUX, a 6P laser light source adaptable to DLP projector. It offers several benefits compare to than the xenon lamps: improved brightness, improved light distribution on the screen (95% center to side), constant light level over time, crisper and more vivid colors: color gamut much wider, amazing 3D experience thanks to a brighter 3D projection, up to 50% less power consumption, reduced environmental impact meaning no lamp recycling.
Cinemeccanica Directory page Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers.  Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI.  AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site
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