Cinemeccanica, one of the world’s leading cinema equipment
suppliers, has announced that it is to offer Screenwriter, Arts Alliance
Media’s Theatre Management System (TMS), with its Cinecloud server. Cinemeccanica’s
customers in 90 countries will be able to purchase the Cinecloud server and
Cinecloud library with Screenwriter pre-installed and ready to use. As part of
the agreement, Cinemeccanica will be also be retroactively upgrading around 400
existing servers to provide the benefits of Screenwriter to current customers.
The Cinecloud server, available in different configurations to match
differing exhibitor requirements, will come complete with the Screenwriter TMS
to manage all content within a site, through an easy to use graphical
interface. Content across all screens can be easily viewed and managed, and
playlists built through a simple drag and drop mechanism. Screenwriter
automates many time-consuming digital cinema processes, allowing playlists to
be moved and repeated at the touch of a button, content to be transferred
automatically and schedules to be synchronised with the cinema’s POS system.
Cinecloud technology offers a flexible, robust
and affordable solution, based on a central server, which can be located
anywhere in the cinema, able to stream and show content in real time through
the IMB (Integrated Media Block) fitted in the digital projectors. Due to this
capability, Cinecloud allows cinemas to swap content between screens in a few
seconds through simply changing the “data path” or ingesting new content while another
projection is underway.
Pier Carlo Ottoni, Sales and Marketing Director
of Cinemeccanica said “We’re delighted to be able to
offer Screenwriter’s extensive benefits to our customers. The Screenwriter TMS
enables cinemas to save time and create a better customer experience by
eliminating human error. The combination of CineCloud and Screenwriter is, we believe,
the best for our customers.”
Sales Director EMEA of Arts Alliance Media added “We’re very happy at this
partnership to bring Screenwriter’s capabilities to Cinemeccanica’s customers.
Having one of the most prestigious equipment companies select our TMS to
provide with their hardware is a real endorsement for the benefits of our