Cinemeccanica, Technical Partner of 72nd Venice International Film Festival and Universal
Pictures International Italy are proud to announce the 3D laser projection of EVEREST by
Baltasar Kormákur, opening film festival show, thanks to LUX, a laser light source adaptable to
digital projectors, result of a pluriannual Cinemeccanica research.
This new laser projector grants a color gamut wider and an excellent brightness for an amazing 3D
Richard Borg, Universal Pictures International Italy CEO, commented: "All efforts to improve
the quality of the cinema experience will always be supported by Universal Pictures. It is the first time that an international film festival so prestigious adopts this new extraordinary
technology during an opening ceremony". Massimo Riva, Cinemeccanica CEO, added: "We are
proud to contribute to the growth of the quality in cinema shows and we are sure the spectators will
appreciate an innovation which will transform each movie in a more addictive experience".
Universal Pictures International (UPI) is the international marketing and distribution division for Universal Pictures. In
the United Kingdom, Spain, Italy, Germany, Switzerland, the Netherlands, France, Russia, Korea, Australia, Mexico,
India and China, UPI directly markets and distributes movies through its local offices, creating campaigns and release
strategies that respond to the culture and market behavior of those territories. In other parts of the world, UPI partners
with Paramount and Sony in the distribution of all three companies’ films.
Universal Pictures is part of NBCUniversal, one
of the world’s leading media and entertainment companies in the development, production, and marketing of
entertainment, news, and information to a global audience.
Cinemeccanica is one of the world`s pioneers in the production of Cinema equipment. The company based its own
tradition on a long series of worldwide success. Leader in developing cinema technology, like projectors and sound
equipment, Cinemeccanica is present in 90 countries.
In the last years the company invested in tecnological research, developed LUX, a 6P laser light source adaptable to
DLP projector which offers several benefits than the xenon lamps: improved brightness, improved light distribution on
the screen (95% center to side), constant light level over time, crisper and more vivid colors: color gamut much wider,
amazing 3D experience thanks to a brighter 3D projection, up to 50% less power consumption, reduced environmental
impact meaning no lamp recycling.
More info at LUX, The Smart Cinema Laser www.cinemeccanica.eu